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What Is Link Bait? 7 Successful Examples

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Not every page on your website will earn you backlinks.

That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them.

But there is a certain type of page you can create that will naturally earn links better than others. In the SEO world, we call them “link bait.”

Knowing why and how link bait works will help you create more “link magnets” so you can get more links to your website.

But first, let’s start with the basics:

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Link bait is content designed to attract backlinks. It’s something so valuable and interesting that bloggers and journalists want to link to it.

What is the purpose of link bait?

Link bait helps you rank higher on Google and get more organic traffic to your website.

There are two reasons why this is so.

First, because links are one of Google’s top three ranking factors, pages with more links tend to rank higher and get more traffic. Our study of over 1 billion pages confirms this.

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Line graph showing the higher the median number of referring domains, the more organic search traffic

If you create a piece of link bait about a topic people are searching for, the links it attracts should result in more traffic to the page itself.

Second, you can distribute some of the “authority” your link bait attracts to other pages on your website using internal links. This can help boost the pages’ rankings in organic search.

Flowchart showing more "linkable" webpage can transfer link authority to product page through internal linksFlowchart showing more "linkable" webpage can transfer link authority to product page through internal links

Why does link bait work?

Link bait works because it takes advantage of psychological principles that make people want to link to it. These principles are called “share triggers” and were coined by marketing professor Jonah Berger in his book “Contagious.”

They are:

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  1. Social currency – People share things that make them look good to others.
  2. Triggers – People share things that are top of mind.
  3. Emotion – People need to feel something to share something.
  4. Public – People tend to imitate others’ behavior if they can see or observe it.
  5. Practical value – People like to pass along practical, useful information.
  6. Stories – People don’t just share information—they share stories too.

Best practices for creating link bait

Here are some best practices for creating link bait that “takes advantage” of share triggers.

Try to incorporate at least one or two into your link bait so it stands the highest chance of success.

1. Make your link bait practical

Making your content practical means creating something that the reader can use right away. Examples include tools, calculators, templates, checklists, and cheat sheets. For example, at Ahrefs, we created a whole bunch of free tools.

List of free Ahrefs toolsList of free Ahrefs tools

Each of them has a significant number of backlinks:

Table showing each free tool's page has lots of referring domains and backlinksTable showing each free tool's page has lots of referring domains and backlinks

2. Make your link bait opinionated

Another way to make your link bait valuable is to give the reader something new to think about. This can be done by tackling a topic from a unique angle and adding something unique to the conversation. 

Here’s an example: A few years ago, our chief marketing officer, Tim Soulo, published a “rant” about bad email outreach.

It was incredibly opinionated and born entirely out of his own experience. But people loved it.

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This resulted in over 2,500 backlinks from 533 websites:

Site Explorer overview of Tim's post on bad email outreachSite Explorer overview of Tim's post on bad email outreach

3. Make sure your link bait evokes emotion

If you’re as old as me, you may remember the glorious days of Upworthy. During its peak, it was as if every single one of the site’s articles went viral. (Although I’ve not seen anyone share Upworthy’s content in recent years.)

Upworthy is a website dedicated to positive stories. People kept sharing its articles because each one was engineered to make people feel awe, surprise, happiness, and a general sentiment that the world was not as bad as it seemed to be.

Of course, the content worked incredibly well as link bait too:

Site Explorer overview of a positive, inspirational Upworthy articleSite Explorer overview of a positive, inspirational Upworthy article

Positivity is just one aspect. There are tons of emotions you can try appealing to, such as anger, excitement, sadness, joy, etc. See if you can incorporate them in your link bait too.

4. Make your link bait visual

For someone to link to a piece of content, a four-step process has to occur:

  1. See – The potential “linker” stumbles upon your link bait for the first time.
  2. Consume – They click and consume it.
  3. Enjoy – The content makes a lasting impression on their mind.
  4. Link – They take the “bait” and link to it.

If your link bait isn’t visually appealing, this process gets cut off between “Consume” and “Enjoy.” This is because visuals help people to consume content quicker and easier, thereby increasing the likelihood that someone will enjoy the said content and, thus, link to it.

For example, check out this post on the most popular beer in every country. Instead of a simple listicle, the information is actually conveyed in a map:

World map with logos of different beer brands on various areasWorld map with logos of different beer brands on various areas

With over 533 backlinks from 179 websites, it did pretty well.

Site Explorer overview of VinePair's article on the most popular beer in every countrySite Explorer overview of VinePair's article on the most popular beer in every country

5. Make your link bait newsworthy

If there is one thing that is top of mind for most people, it’s the news. And journalists and bloggers are constantly on the lookout for stories to cover.

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For example, the biggest news story of the past two years is logically the pandemic and the resulting changes it created. In 2020, Nulab ran a series of surveys regarding remote work and published them in a post.

Not only did the post earn 103 backlinks from 80 unique websites…

Site Explorer overview of Nulab's post about remote work during COVID-19Site Explorer overview of Nulab's post about remote work during COVID-19

… but it also received links from major publications like Huffington Post, Yahoo, ZDNet, Refinery29, and more:

List of domains and corresponding DRList of domains and corresponding DR

So if you want big news publications to link to you, your content will need to incorporate some newsworthy elements. Here’s a great list to look through and apply to your own content.

Another strategy to make your content newsworthy is to do newsjacking. Newsjacking is about monitoring live news and spotting opportunities to put your brand in the center of conversations by reacting with expert commentary and thought leadership pieces.

We interviewed Will Hobson, the PR director at Rise at Seven, to share tips on how to successfully execute newsjacking. You can read his tips in the post below.

Recommended reading: 9 Great Public Relations Tactics With Campaign Examples 

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6. Make your link bait a story

Bestselling author Yuval Noah Harari wrote:

Humans think in stories rather than in facts, numbers, or equations, and the simpler the story, the better.

Humans are storytelling animals. It’s how we function as a society. So it’s surprising to no one that we share and link to stories.

For example, rather than bash people over the head with logic and reasoning about why debt is bad, Wealth Simple decided to go with a story angle.

Excerpt of Wealth Simple's article where a couple shares their experiences dealing with debtExcerpt of Wealth Simple's article where a couple shares their experiences dealing with debt

It earned a respectable 85 backlinks from 62 referring domains:

Site Explorer overview of Wealth Simple's article about debtSite Explorer overview of Wealth Simple's article about debt

Plenty of which came from large websites like Huffington Post, BuzzFeed, Slate, and more:

List of domains with corresponding DRList of domains with corresponding DR

Telling a good story is difficult. But if you can do so with your link bait, it may be worth a shot.

7. Include what other people are already linking to

If people are linking because of certain reasons in competing pages, it is logical to assume that the particular reason is important to that topic.

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So before you create your link bait, you should look for common link reasons in a similar page’s backlink profile.

Here’s how:

  1. Go to Ahrefs’ Keywords Explorer
  2. Search for a topic you’re writing about
  3. Look at the SERP overview
  4. Find a similar article with lots of referring domains
  5. Click on the number in the Backlinks column
  6. Skim the Anchor and target URL column for commonalities

For example, if we do this for Greatist’s post on the perfect kettlebell swing, we see quite a few people linking because the post mentioned the benefits:

Keywords Explorer resultsKeywords Explorer results

If you’re writing about the same topic, mentioning benefits may give your link bait a chance to get more links.

Seven successful link bait examples

Here are seven of our favorite pieces of link bait, each of which attracted tons of links, shares, and attention.

We also reached out to their creator(s) and asked, “What do you think made your particular piece so successful/popular?”

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Their thoughts are included below.

1. 13 Reasons Your Brain Craves Infographics

Picture of a brain with the article titlePicture of a brain with the article title

This piece earned 75,300 backlinks from 1,500 referring domains.

Site Explorer overview of NeoMam's article about why the human brain craves infographics Site Explorer overview of NeoMam's article about why the human brain craves infographics

Here’s what Danny Ashton, founder of NeoMam Studios, had to say:

I believe timing played a big part here; we published it when infographics were a hot topic in 2013. I think the interactive format also helped—a lot of people hadn’t seen anything like it back then.

I also made sure we only used scientific studies to support each point, as most other stuff out there was a mix of pseudo-science and opinion.

And the fact that we promoted the hell out of it helped too!

Danny AshtonDanny Ashton

2. Inception Explained

The word "Inception" in all caps and subheader of the article below itThe word "Inception" in all caps and subheader of the article below it

This piece earned 714 backlinks from 324 referring domains.

Site Explorer overview of article "Inception Explained"Site Explorer overview of article "Inception Explained"

Here’s what the creator, Matt Dempsey, had to say:

I think it was successful because it paired a subject matter people were interested in with a new medium people were delighted by.

The site tapped into a film millions of people knew and loved but most didn’t completely understand—you just had to check the Google search trends for ‘Inception explained,’ etc., beforehand to see the demand for a succinct explanation.

I also used parallax scrolling, which was a very new technique at the time. I think this was the most complicated and intricate implementation of it, so it resonated well with the tech/design community.

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Matt DempseyMatt Dempsey

3. How a Car Engine Works

Sketch of parts of a car engine and text surrounding the sketchSketch of parts of a car engine and text surrounding the sketch

This piece earned 2,100 backlinks from 400 referring domains.

Site Explorer overview of Animagraffs' article on how a car engine worksSite Explorer overview of Animagraffs' article on how a car engine works

Here’s what Jacob O’Neal, the CEO of Animagraffs, had to say:

Personally, I think there are four main reasons the content performed well:

  • It’s ‘evergreen’: It will stay relevant for a very, very long time.
  • It’s a fresh new format: It’s a media format no one’s really done before that delivers learning super fast. It’s a combination of moving images and text, but not a video. Videos require audio and some wait time for things to be explained, speakers/headphones, etc. The learning process can be encumbered or a bit inefficient. With Animagraffs, text is right there if you want to read/learn what the text is pointing to, right this instant.
  • It’s well organized: The big, bold, moving illustrations catch your attention first, then supporting illustrations, and then the fine print of a particular point that really interests you. It appeals to all age groups and all levels of interest and intelligence.
  • We didn’t fake it: We didn’t hold back on the ‘smart, boring’ stuff. We design for the toughest crowd first. For example, if we’ve impressed seasoned auto mechanics, we’ve done the job right. No sacrificing quality for cheap views. This is in pretty stark contrast to a lot of marketing that focuses outward first and then inward. No one recommends trying to get friends by pretending to like what others like… why is marketing done this way? It’s better to lead with real, quality work, no matter how tempting it may be to invert the process for a quick buck.
Jacob O'NealJacob O'Neal

4. 90.63% of Content Gets No Traffic From Google. And How to Be in the Other 9.37%

Drawing of a traffic light and article title below itDrawing of a traffic light and article title below it

This piece earned 6,600 backlinks from 2,600 referring domains.

Site Explorer overview of Ahrefs' data study Site Explorer overview of Ahrefs' data study

Here’s what our CMO, Tim, had to say:

First of all, I didn’t know that it would perform better than any other study I did. Otherwise, I would only publish the studies that do well and never publish anything that flopped.

As for why this particular one performed so well, in my opinion, it’s because it provided people from the SEO industry with a striking stat that helped them pitch the importance of SEO.

90% of content gets no traffic from Google—that’s a killer argument to audit your own content and decide if you were investing enough in SEO for the past few years.

Bottom line: People love data-backed claims. So if you can do some form of industry research, there’s a good chance people from your industry will reference your work.

Tim SouloTim Soulo

5. Why Do I Procrastinate?

First page explaining what the "Why Do I Procrastinate" quiz is aboutFirst page explaining what the "Why Do I Procrastinate" quiz is about

This piece earned 201 backlinks from 52 referring domains.

Site Explorer overview of the "procrastination" quizSite Explorer overview of the "procrastination" quiz

Here’s what the creator, Manasvini Krishna, had to say:

These are some of the reasons, in my opinion:

  • Popular subject – I think the subject (procrastination) was a common problem that many of us (and definitely our target audience!) struggle with. Knowing we should be doing something but somehow not wanting to do it, or able to do it, is a familiar feeling to most! Most of us can relate.
  • Interactiveness and engaging – I think the fact that it was an interactive quiz designed to specifically identify and isolate your problem at that moment helped. In general, quizzes are great because everybody loves to learn a little bit about themselves. And they’re fun to take!
  • Different take than usual – The quiz gives immediately actionable and non-judgemental suggestions on how to solve your specific problem that you diagnose with the quiz. Many of us are used to viewing procrastination with a lot of guilt and negative feelings associated with it, so a solution based on the ‘procrastination equation,’ which basically just looks at procrastination as an equation, the various parts of which can be increased or decreased to fix the procrastination problem, is refreshing and not very common. (The quiz is based on a book called ‘The Procrastination Equation.’)
Manasvini KrishnaManasvini Krishna

6. Investment Calculator

Options to toggle answers to various questions on left; on right, key data based on what information was providedOptions to toggle answers to various questions on left; on right, key data based on what information was provided

This piece earned 1,100 backlinks from 306 referring domains.

Site Explorer overview of "Investment Calculator" Site Explorer overview of "Investment Calculator"

Here’s what the creator, Caleb Barclay, had to say:

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Here are some initial thoughts:

  1. Design as differentiator: Free-to-use tool (no email exploitation), 10X improvement from competitor sites, designer websites linked to us.
  2. Launch with controversial subject: We found a highly opinionated group that kick-started exposure (Hackernews).
  3. Usefulness made it highly shareable: We needed this tool personally and spent a lot of time designing its utility (scratch your own itch).
  4. Personalization: Users participating in generating personalized content make it more sticky.
Caleb BarclayCaleb Barclay

7. The 35 Best Countries to Raise a Family in 2020

Excerpt of "best countries to raise a family" articleExcerpt of "best countries to raise a family" article

This piece earned 529 backlinks from 273 referring domains.

Site Explorer overview of "best countries to raise a family" article Site Explorer overview of "best countries to raise a family" article

Here’s what the creator, Asher Fergusson, had to say:

I think what made my research on the best countries to raise a family in 2020 so popular is that it was original research on a topic that is close to home for a lot of people. And then on top of that, with the USA not ranking so highly, it was very controversial for most Americans. This helped it get on the front page of Reddit and then it went viral in the press, which brought the study countless awesome links and 35,000 hits per day for a while. My biggest error is not updating the study for 2021, but I plan to do an update for 2022, and I imagine it will go viral again and attract a bunch more links.

Asher FergussonAsher Fergusson

How to find good link bait ideas

The simplest method for finding great link bait ideas is to piggyback off what’s working for your competitors.

Here’s how:

  1. Enter your competitor’s domain into Ahrefs’ Site Explorer
  2. Go to the Best by links report
Best by links report results overwhelmingly show listicles Best by links report results overwhelmingly show listicles

Eyeball the list to see what kind of formats and topics resonate with people in your niche. For example, if we did this for the Hong Kiat blog, we’ll see that listicles are popular in the design niche.

Whereas, if we analyzed our own blog, we’ll see that data studies are the most popular in the SEO space:

Best by links report results overwhelmingly show data studiesBest by links report results overwhelmingly show data studies

Final thoughts

Link bait is more than just creating something unique or visually appealing.

For it to attract links, you’ll need a combination of well-crafted content, a well-defined audience that has the ability to link to you, and a well-executed promotional plan.

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It doesn’t matter if you create the greatest piece of content in the world—you won’t get any links if people don’t know it exists.

Any questions or comments? Let me know on Twitter.

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SEO

Marketing Calendar 2024 With Template To Plan Your Content

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Marketing Calendar 2024 With Template To Plan Your Content

Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand.

Pulling that information together takes time and effort, so we’ve done the legwork for you.

Our complete marketing calendar for 2024 with a template gives you all the information you need to plan your content.

You can customize this easily referenceable table and pull out the relevant dates for your business to create your own 2024 marketing calendar.

For planning content and social media campaigns, using a marketing calendar gives you insights and opportunities to tie your content into well-known events in engaging ways.

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These range from big sporting events to awareness months that you can plan content around, to public holidays so you can leverage them for engagement.

Free Marketing Calendar And Template For 2024

Below, we have listed some of the major holiday highlights for 2024. We have also compiled a free spreadsheet that lists many obscure awareness days to help you plan content in any niche.

The full 2024 marketing calendar and template are available at the end of the article, with a breakdown of each month.

This calendar focuses mainly on the U.S. and Canada, with some major international and religious holidays included.

Your 2024 Holiday Marketing Calendar

January

January is a time of resolutions and fresh starts, with many picking a goal for the year or looking to make a change.

It can be a slow start, given that many people are still recovering from the end of last year, but that gives you time to plan your calendar and ease into a new year of content.

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There are plenty of broad activities to lean into, like Veganuary and National Hobby Month, to connect with audience lifestyles.

Events in January always have all eyes on them, too, like the Golden Globes and Winter X Games, so content around them can kickstart your 2024 engagement.

Monthly Observances

  • International Creativity Month
  • National Blood Donor Month
  • National Braille Literacy Month
  • National Hobby Month
  • Dry January
  • Veganuary

Weekly Observances

  • January 1-7 – New Year’s Resolutions Week
  • January 1-7 – Celebration of Life Week
  • January 1-7 – Diet Resolution Week
  • January 8-14 – Home Office and Security Week

Days

  • January 1 – New Year’s Day
  • January 1 – Mexican Independence Day
  • January 1 – Global Family Day
  • January 2 – National Science Fiction Day
  • January 4 – World Braille Day
  • January 6 – Epiphany
  • January 7 – Orthodox Christmas
  • January 10 – Golden Globes
  • January 13 – Korean American Day
  • January 13 – Stephen Foster Memorial Day
  • January 14 – Orthodox New Year
  • January 14 – Ratification Day
  • January 15 – Martin Luther King Jr. Day
  • January 15 – Civil Rights Day
  • January 17 – Ditch New Year’s Resolutions Day
  • January 17 – Benjamin Franklin Day
  • January 18-28 – Sundance Film Festival
  • January 20 – World Religion Day
  • January 24 – Tu BiShvat
  • January 26-29 – Winter X Games
  • January 27 – International Holocaust Remembrance Day
  • January 28 – Data Privacy Day

Popular Hashtags for January:

  • #NewYearsDay
  • #ScienceFictionDay
  • #NationalTriviaDay
  • #NationalBirdDay
  • #NationalStickerDay
  • #GetToKnowYourCustomersDay
  • #CheeseLoversDay
  • #MLKDay
  • #NationalHuggingDay
  • #PieDay
  • #NationalComplimentDay
  • #PrivacyAware

February

Despite being the shortest month, February is full of interesting events you can leverage for your marketing campaigns.

The colder days can leave people looking for things to get involved with from the comfort of their homes. So, make sure your content is working in line with popular days to attract people to your organization’s content.

Spread the love on Valentine’s Day, celebrate the Lunar New Year, and embrace Black History Month as we enjoy a slightly longer February with 2024’s Leap Year.

Monthly Observances

  • Black History Month
  • American Heart Month
  • National Heart Month
  • National Weddings Month
  • National Cancer Prevention Month
  • National Library Lovers Month
  • Celebration of Chocolate Month

Weekly Observances

  • February 7-13 – African Heritage and Health Week
  • February 9-14 – New York Fashion Week
  • February 11-17 – Freelance Writers Appreciation Week
  • February 11-17 – International Flirting Week
  • February 11-17 – Random Acts of Kindness Week
  • February 18-24 – Engineers’ Week
  • February 19-25 – National Pancake Week
  • February 28-March 5 – National Eating Disorders Awareness Week

Days

  • February 1 – First Day of Black History Month
  • February 1 – National Freedom Day
  • February 1 – National Change Your Password Day
  • February 2 – Groundhog Day
  • February 4 – Rosa Parks Day
  • February 4 – World Cancer Day
  • February 4 – The Grammy Awards
  • February 7 – National Girls and Women in Sports Day
  • February 10 – Lunar New Year
  • February 11 – Super Bowl Sunday
  • February 11 – International Day of Women and Girls in Science
  • February 12 – Abraham Lincoln’s Birthday
  • February 12 – Red Hand Day
  • February 12 – Georgia Day
  • February 12 – Darwin Day
  • February 13 – Mardi Gras
  • February 13 – International Pancake Day
  • February 14 – Valentine’s Day
  • February 14 – Ash Wednesday
  • February 14 – Arizona State Day
  • February 15 – Susan B. Anthony’s Birthday
  • February 18 – NBA All-Stars
  • February 18 – Daytona 500
  • February 19 – Presidents’ Day
  • February 22 – George Washington’s Birthday
  • February 29 – Leap Day

Popular Hashtags for February

  • #GroundhogDay
  • #WorldCancerDay
  • #NationalWeatherpersonsDay
  • #SendACardToAFriendDay
  • #BoyScoutsDay
  • #NationalPizzaDay
  • #ValentinesDay
  • #RandomActsOfKindnessDay
  • #PresidentsDay
  • #LoveYourPetDay

March

March marks the beginning of spring, and the days start to get longer. Whether March Madness turns up the heat or Easter is on its way, there are plenty of exciting events to get your content involved with.

Some of the monthly observances, such as Women’s History Month or The Great American Cleanup, can serve as great causes for regular engagement this month.

Monthly Observances

  • Women’s History Month
  • Nutrition Month
  • Music in Our Schools Month
  • Craft Month
  • American Red Cross Month
  • The Great American Cleanup
  • Ramadan begins on March 10

Weekly Observances

  • March 10-16 – Girl Scout Week
  • March 10-16 – National Sleep Awareness Week
  • March 17-23 – National Agriculture Week
  • March 24-30 – National Cleaning Week

Days

  • March 1 – Employee Appreciation Day
  • March 1 – Zero Discrimination Day
  • March 1 – Global Unplugging Day
  • March 3 – World Wildlife Day
  • March 3 – National Anthem Day
  • March 4 – International HPV Awareness Day
  • March 8 – International Women’s Day
  • March 10 – Daylight Savings
  • March 10 – Ramadan
  • March 12 – 96th Academy Awards Ceremony
  • March 14 – Pi Day
  • March 15 – The Ides of March
  • March 17 – St. Patrick’s Day
  • March 17 – NCAA March Madness
  • March 17 – World Sleep Day
  • March 18 – Global Recycling Day
  • March 19 – Nowruz
  • March 19 – Spring Equinox
  • March 22 – World Water Day
  • March 24 – Palm Sunday
  • March 24 – Purim
  • March 26 – Epilepsy Awareness Day
  • March 27 – World Theatre Day
  • March 28 – MLB Opening Day
  • March 28 – Maundy Thursday
  • March 29 – Good Friday
  • March 30 – Holy Saturday
  • March 31 – Easter Sunday

Popular Hashtags for March

  • #PeanutButterLoversDay
  • #EmployeeAppreciationDay
  • #ReadAcrossAmerica
  • #DrSeuss
  • #WorldWildlifeDay
  • #NationalGrammarDay
  • #BeBoldForChange
  • #DaylightSavings
  • #PiDay
  • #StPatricksDay
  • #FirstDayofSpring
  • #WorldWaterDay
  • #NationalPuppyDay
  • #PurpleDay
  • #NationalDoctorsDay
  • #EarthHour

April

April is probably best known for April Fools’ Day, and a chance to get creative with parody and spoof content for your calendar that can make your customers smile.

Earth Month also means you can make more eco-friendly posts about your organization’s commitment to reducing its impact on the planet.

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You also might want to get your cape out of storage on April 28th for National Superhero Day.

Monthly Observances

  • Earth Month
  • National Autism Awareness Month
  • Parkinson’s Awareness Month
  • Celebrate Diversity Month
  • Stress Awareness Month
  • Ramadan ends on April 8

Weekly Observances

  • April 15-21 – Animal Cruelty/Human Violence Awareness Week
  • April 21-27 – National Volunteer Week
  • April 21-27 – Administrative Professionals Week
  • April 22-26 – Every Kid Healthy Week

Days

  • April 1 – April Fool’s Day
  • April 1 – Easter Monday
  • April 2 – World Autism Awareness Day
  • April 2 – International Children’s Book Day
  • April 5 – Lailat al-Qadr
  • April 6 – National Walking Day
  • April 7 – National Beer Day
  • April 7 – World Health Day
  • April 8 – Total Solar Eclipse
  • April 10 – Eid-Al-Fitr
  • April 11-14 – Masters Tournament PGA
  • April 11 – National Pet Day
  • April 12-21 – Coachella Music Festival
  • April 13 – Thomas Jefferson’s Birthday
  • April 13-15 – Songkran
  • April 15 – American Sign Language Day
  • April 15 – Tax Day
  • April 15 – Boston Marathon
  • April 15 – Patriots’ Day
  • April 16 – Emancipation Day
  • April 21 – World Creativity and Innovation Day
  • April 22 – Earth Day
  • April 22 – Passover starts
  • April 26 – Arbor Day
  • April 27 – World Design Day
  • April 28 – National Superhero Day
  • April 30 – National Honesty Day
  • April 30 – Passover ends

Popular Hashtags For April:

  • #AprilFools
  • #WAAD
  • #FindARainbowDay
  • #NationalWalkingDay
  • #LetsTalk
  • #EqualPayDay
  • #TaxDay
  • #NH5D
  • #NationalLookAlikeDay
  • #AdministrativeProfessionalsDay
  • #DenimDay
  • #EndMalariaForGood
  • #COUNTONME
  • #ArborDay
  • #NationalHonestyDay
  • #AdoptAShelterPetDay

May

May brings a lot of variety with it as there are plenty of good causes to raise awareness for, plus major sporting events and unique celebrations you can join in with.

Cinco de Mayo, the Kentucky Derby, and Memorial Day are just a few examples of events that will have lots of people paying attention and can make for great marketing themes.

Monthly Observances

  • ALS Awareness
  • Asthma Awareness
  • Asian Pacific American Heritage Month
  • Jewish American Heritage Month
  • National Celiac Disease Awareness Month
  • Clean Air Month
  • Better Sleep Month
  • Lupus Awareness Month

Weekly Observances

  • May 5-11 – National Pet Week
  • May 19-25 – National Travel & Tourism Week
  • May 5-11 – Drinking Water Week
  • May 6-12 – Nurse’s Week
  • May 12-18 – Food Allergy Awareness Week

Days

  • May 1 – May Day
  • May 1 – Law Day
  • May 1 – Lei Day
  • May 2 – World Password Day
  • May 4 – Star Wars Day
  • May 4 – International Firefighters Day
  • May 4 – Kentucky Derby
  • May 5 – Cinco De Mayo
  • May 5-10 – French Open
  • May 6 – National Nurses Day
  • May 6 – Yom HaShoah
  • May 8 – World Red Cross and Red Crescent Day
  • May 10 – World Lupus Day
  • May 11 – World Fair Trade Day
  • May 12 – Mother’s Day
  • May 13-19 – PGA Championship
  • May 14 – Yom Ha’atzmaut
  • May 15 – International Day of Families
  • May 17 – NASCAR Day
  • May 17 – Malcolm X Day
  • May 17 – Internet Day
  • May 19 – HIV/AIDS Awareness Day
  • May 20 – World Bee Day
  • May 20 – Victoria Day (Canada)
  • May 21 – World Meditation Day
  • May 25 – Geek Pride Day
  • May 26 – Trinity Sunday
  • May 26 – Indianapolis 500
  • May 27 – Memorial Day
  • May 28 – World Hunger Day
  • May 29 – Memorial Day

Popular Hashtags For May:

  • #RedNoseDay
  • #MayDay
  • #WorldPasswordDay
  • #StarWarsDay & #Maythe4thBeWithYou
  • #InternationalFirefightersDay
  • #CincoDeMayo
  • #MothersDay
  • #BTWD
  • #MemorialDay & #MDW

June

Once June has arrived, it’s finally starting to feel like summer. Everyone wants to make the most of the sunshine, and the positive energies are flowing.

Given that June also marks Great Outdoors Month, this is a great opportunity to make your brand a must-have companion for planning a beachside vacation or hosting a cookout.

You can also show your support for LGBTQ+ Pride, Flag Day, and Father’s Day, along with all the other events listed here.

Monthly Observances

  • LGBTQ Pride Month
  • Caribbean-American Heritage Month
  • Great Outdoors Month
  • Men’s Health Month
  • National Safety Month
  • National Zoo and Aquarium Month

Weekly Observances

  • June 2-8 – National Garden Week
  • June 2-8 – National Headache Awareness Week
  • June 10-16 – National Men’s Health Week
  • June 16-22 – National Roller Coaster Week

Days

  • June 1 – Global Parents Day
  • June 5 – Hot Air Balloon Day
  • June 5 – World Environment Day
  • June 6 – D-Day
  • June 8 – Belmont Stakes
  • June 8 – World Oceans Day
  • June 8 – National Best Friends Day
  • June 9 – Donald Duck Day
  • June 10 – Chinese Dragon Boat Festival
  • June 11 – Kamehameha Day
  • June 12 – Shavuot
  • June 13-16 – Bonnaroo Music Festival
  • June 14 – Flag Day
  • June 14 – Flag Day
  • June 16 – Father’s Day
  • June 16 – Tony Awards
  • June 13-16 – U.S. Open PGA
  • June 19 – Juneteenth
  • June 20 – Summer Solstice
  • June 23 – International Widows Day
  • June 29 – July 21 – Tour de France
  • June 30 – International Asteroid Day

Popular Hashtags For June:

  • #NationalDonutDay
  • #FathersDay
  • #NationalSelfieDay
  • #TakeYourDogToWorkDay
  • #HandshakeDay
  • #SMDay

July

July presents lots of opportunities for savvy marketers, from the 4th of July to the International Day of Friendship.

As we enter the summer slow-down period, there’s lots to celebrate that can help to feed your social media content to keep customers engaged.

So celebrate your independence, indulge in a little ice cream, and bring people together with one of the many events in July.

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Monthly Observances

  • Family Golf Month
  • Ice Cream Month
  • National Parks and Recreation Month
  • National Picnic Month
  • National Independent Retailer Month
  • National Blueberry Month

Weekly Observances

  • July 15-21 – Capture the Sunset Week

Days

  • July 1 – International Joke Day
  • July 1-11 – Wimbledon
  • July 2 – World UFO Day
  • July 4 – Independence Day
  • July 6 – International Kissing Day
  • July 7 – World Chocolate Day
  • July 8 – National Video Games Day
  • July 11 – World Population Day
  • July 12 – Pecan Pie Day
  • July 16 – Moon Landing Anniversary
  • July 16 – MLB All-Star Game
  • July 17 – World Emoji Day
  • July 17 – Ashura
  • July 18 – Nelson Mandela International Day
  • July 20 – International Chess Day
  • July 20 – National Moon Day
  • July 21 – National Junk Food Day
  • July 24 – Amelia Earhart Day
  • July 26 – Aunt and Uncle Day
  • July 26 – August 11 – Summer Olympics
  • July 28-30 – Summer X Games
  • July 28 – Parents’ Day
  • July 28 – World Hepatitis Day
  • July 30 – International Day of Friendship
  • July 31 – World Ranger Day

Popular Hashtags For July:

  • #NationalPostalWorkerDay
  • #WorldUFODay
  • #WorldEmojiDay
  • #DayOfFriendship

August

We’ve hit the hottest days by August as back-to-school looms, and we welcome the return of football.

While many are topping up their tans and making the most of the final Summer days, August still provides lots of opportunities to align your content with wider events.

Make sure you’re using your marketing calendar to the fullest extent to post any sunny seasonal content promptly before fall arrives.

Monthly Observances

  • Back to School Month
  • National Breastfeeding Month
  • Family Fun Month
  • Peach Month

Weekly Observances

  • August 1-7 – International Clown Week
  • August 4-10 – National Farmers’ Market Week
  • August 25-31 – Be Kind to Humankind Week

Days

  • August 1 – National Girlfriends Day
  • August 1 – NFL Hall of Fame Game & Preseason
  • August 2 – International Beer Day
  • August 4 – National Friendship Day
  • August 7 – Purple Heart Day
  • August 8 – International Cat Day
  • August 9 – Book Lover’s Day
  • August 11 – National Son and Daughter Day
  • August 12 – Victory Day
  • August 13 – Left Hander’s Day
  • August 15 – Assumption of Mary
  • August 17 – National Honey Bee Day
  • August 19 – World Humanitarian Day
  • August 19 – Raksha Bandhan
  • August 20 – National Radio Day
  • August 21 – Senior Citizens Day
  • August 26 – Women’s Equality Day
  • August 30 – Frankenstein Day
  • August 30 – National Beach Day

Popular Hashtags For August:

  • #InternationalCatDay
  • #NationalBookLoversDay
  • #WorldElephantDay
  • #LefthandersDay
  • #WorldPhotoDay
  • #WorldHumanitarianDay
  • #NationalLemonadeDay
  • #NationalDogDay
  • #WomensEqualityDay

September

As fall begins, some of the bigger events happening in September are Hispanic Heritage Month, Grandparents Day, and, of course, Labor Day.

There are also plenty of other events to inspire you, from Oktoberfest to National Yoga Month. Plus, a National Coffee Day for those who struggle to start their day without a caffeine fix.

Monthly Observances

  • Wilderness Month
  • National Food Safety Education Month
  • National Yoga Month
  • Whole Grains Month
  • Hispanic Heritage Month (September 15 – October 15)

Weekly Observances

  • September 8-14 – National Suicide Prevention Week
  • September 15-21 – National Indoor Plant Week
  • September 16-22 – Pollution Prevention Week
  • September 24-30 – National Dog Week

Days

  • September 2 – VJ Day
  • September 2 – Labor Day
  • September 4 – National Wildlife Day
  • September 5 – International Day of Charity
  • September 6 – National Fight Procrastination Day
  • September 8 – Pardon Day
  • September 8 – National Grandparents Day
  • September 11 – 9/11
  • September 11 – Patriot Day
  • September 12 – Video Games Day
  • September 13 – Uncle Sam Day
  • September 15 – Greenpeace Day
  • September 17 – Constitution Day
  • September 21 – Oktoberfest Begins
  • September 21 – International Day of Peace
  • September 22 – World Car-Free Day
  • September 22 – September Equinox
  • September 24 – World Bollywood Day
  • September 24–29 – Presidents Cup PGA
  • September 27 – Native American Day
  • September 27 – World Tourism Day
  • September 29 – National Coffee Day (US)
  • September 29 – Confucius Day
  • September 29 – World Heart Day

Popular Hashtags For September:

  • #LaborDay
  • #NationalWildlifeDay
  • #CharityDay
  • #ReadABookDay
  • #911Day
  • #NationalVideoGamesDay
  • #TalkLikeAPirateDay
  • #PeaceDay
  • #CarFreeDay
  • #WorldRabiesDay
  • #GoodNeighborDay
  • #InternationalPodcastDay

October

It’s that time of year when pumpkin spice lattes roll around again.

While October is known as the spooky season to many, there’s much more to this month than just Halloween – there’s Teacher’s Day, World Mental Health Day, and Spirit Day, to name a few, around which your organization can look to create content.

Monthly Observances

  • Breast Cancer Awareness Month
  • Bully Prevention Month
  • Halloween Safety Month
  • Financial Planning Month
  • National Pizza Month

Weekly Observances

  • October 8-14 – Fire Prevention Week
  • October 13-19 – Earth Science Week
  • October 20-26 – National Business Women’s Week

Days

  • October 1 – International Coffee Day
  • October 1 – World Vegetarian Day
  • October 3 – National Techies Day
  • October 5 – World Teacher’s Day
  • October 6 – Oktoberfest Ends
  • October 7 – Child Health Day
  • October 10 – World Mental Health Day
  • October 11 – National Coming Out Day
  • October 12 – Yom Kippur
  • October 14 – Indigenous Peoples’ Day
  • October 14 – Columbus Day
  • October 14 – Thanksgiving Day (Canada)
  • October 16 – World Food Day
  • October 19 – Sweetest Day
  • October 20 – Spirit Day (Anti-bullying)
  • October 22 – Make a Difference Day
  • October 24 – United Nations Day
  • October 30 – Mischief Night
  • October 31 – Halloween

Popular Hashtags For October:

  • #InternationalCoffeeDay
  • #TechiesDay
  • #NationalTacoDay
  • #WorldSmileDay
  • #WorldTeachersDay
  • #WorldHabitatDay
  • #WorldMentalHealthDay
  • #BossesDay
  • #UNDay
  • #ChecklistDay
  • #Halloween

November

During the month in which we all give thanks, there is also a wide range of causes you can help out with or raise awareness for, like Movember and America Recycles Day.

You should also mark your marketing calendar for arguably the biggest sales events of the year – Black Friday and Cyber Monday (Dec. 2) – which are sure to be on everyone’s radar.

Monthly Observances

  • Native American Heritage Month
  • Movember
  • World Vegan Month
  • Novel Writing Month
  • National Gratitude Month

Weekly Observances

  • November 11-16 – World Kindness Week (second week: Monday – Sunday)
  • November 18-22 – American Education Week
  • November 18-24 – Game and Puzzle Week

Days

  • November 1 – Day of the Dead/Día de los Muertos
  • November 1 – All Saint’s Day
  • November 1 – World Vegan Day
  • November 2 – Melbourne Cup
  • November 3 – Daylight Savings Time Ends
  • November 5 – Election Day
  • November 8 – STEM Day
  • November 9 – World Freedom Day
  • November 10 – Marine Corps Birthday
  • November 11 – Veterans Day
  • November 13 – World Kindness Day
  • November 14 – World Diabetes Day
  • November 15 – National Entrepreneurs Day
  • November 24 – Evolution Day
  • November 28 – Thanksgiving Day
  • November 29 – Native American Heritage Day
  • November 29 – Black Friday

Popular Hashtags For November:

  • #WorldVeganDay
  • #NationalSandwichDay
  • #DaylightSavings
  • #CappuccinoDay
  • #STEMDay
  • #VeteransDay
  • #WKD
  • #WDD
  • #BeRecycled
  • #EntrepreneursDay
  • #Thanksgiving
  • #ShopSmall

December

December is here, and the end of the year is in sight.

Although 2025 is right around the corner, and you might want to start planning your content calendar for next year, don’t neglect your content in the run-up to the holidays.

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Send your year off in style with marketing campaigns dedicated to events like Nobel Prize Day, Rosa Parks Day, Green Monday, and more.

You can even do a content wrap-up of your best moments from the year – and make sure to get your 2025 marketing calendar sorted early before the post-Christmas wind-down.

Monthly Observances

  • Human Rights Month
  • Operation Santa Paws
  • Safe Toys and Gifts Month
  • World Food Service Safety Month

Weekly Observances

  • December 9-15 – Human Rights Week
  • December 25 – January 2 – Hanukkah (Chanukah)
  • December 26 – January 1 – Kwanzaa

Days

  • December 1 – World AIDS Day
  • December 1 – Rosa Parks Day
  • December 2 – Cyber Monday
  • December 3 – International Day of Persons with Disabilities
  • December 6 – St. Nicholas Day
  • December 7 – Pearl Harbor Remembrance Day
  • December 7 – National Letter Writing Day
  • December 8 – Feast of the Immaculate Conception
  • December 9 – Green Monday
  • December 10 – Nobel Prize Day
  • December 10 – Human Rights Day
  • December 11 – UNICEF Anniversary
  • December 15 – Bill of Rights Day
  • December 18 – National Twin Day
  • December 21 – Winter Solstice
  • December 22 – Forefathers Day
  • December 23 – Festivus
  • December 24 – Christmas Eve
  • December 25 – Christmas Day
  • December 25 – Hanukkah
  • December 26 – Kwanzaa
  • December 26 – Boxing Day
  • December 31 – New Year’s Eve

Popular Hashtags For December:

  • #IDPWD
  • #NationalCookieDay
  • #NobelPrize
  • #WinterSolstice
  • #NYE

The Complete Marketing Calendar And Template To Plan 2024

You can find the link to our complete marketing calendar and template for 2024 right here.

By having a content plan set out months in advance, you can rest assured that you’ll have great ideas to work with throughout the year.

And just because you have a plan doesn’t mean you can’t adapt if something interesting happens later in the year.

Simply rearrange your calendar and work your trending content around key dates.

Keep track of what ideas work throughout the year and use them to help guide your marketing calendar for 2025, so you can double down on successful content ideas.

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Featured Image: Paulo Bobita/Search Engine Journal

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Content Pruning: Why It Works, and How to Do It

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Content Pruning: Why It Works, and How to Do It

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work? And when

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8 Free SEO Reporting Tools

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8 Free SEO Reporting Tools

There’s no shortage of SEO reporting tools to choose from—but what are the core tools you need to put together an SEO report?

In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free.

Price: Free

Google Search Console, often called GSC, is one of the most widely used tools to track important SEO metrics from Google Search.

Most common reporting use case

GSC has a ton of data to dive into, but the main performance indicator SEOs look at first in GSC is Clicks on the main Overview dashboard.

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As the data is from Google, SEOs consider it to be a good barometer for tracking organic search performance. As well as clicks data, you can also track the following from the Performance report:

  • Total Impressions
  • Average CTR
  • Average Position
gsc-performance-overviewgsc-performance-overview

Tip

If you’ve signed up for AWT using Google Search Console, you can view your GSC performance data in Ahrefs by clicking “GSC Performance” from the main dashboard.

But for most SEO reporting, GSC clicks data is exported into a spreadsheet and turned into a chart to visualize year-over-year performance.

organic-traffic-graph-showing-clicks-year-over-yearorganic-traffic-graph-showing-clicks-year-over-year

Favorite feature

One of my favorite reports in GSC is the Indexing report. It’s useful for SEO reporting because you can share the indexed to non-indexed pages ratio in your SEO report.

google-search-console-indexed-pages-reportgoogle-search-console-indexed-pages-report

If the website has a lot of non-indexed pages, then it’s worth reviewing the pages to understand why they haven’t been indexed.

Price: Free

Google Looker Studio (GLS), previously known as Google Data Studio (GDS), is a free tool that helps visualize data in shareable dashboards.

Most common reporting use case

Dashboards are an important part of SEO reporting, and GLS allows you to get a total view of search performance from multiple sources through its integrations.

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Out of the box, GLS allows you to connect to many different data sources.

Such as:

  • Marketing products – Google Ads, Google Analytics, Display & Video 360, Search Ads 360
  • Consumer products – Google Sheets, YouTube, and Google Search Console
  • Databases – BigQuery, MySQL, and PostgreSQL
  • Social media platformsFacebook, Reddit, and Twitter
  • Files – CSV file upload and Google Cloud Storage

Sidenote.

If you don’t have the time to create your own report manually, Ahrefs has three Google Looker Studio connectors that can help you create automated SEO reporting for any website in a few clicks

google-looker-studio-partner-connectorsgoogle-looker-studio-partner-connectors

Here’s what a dashboard in GLS looks like:

ahrefs-seo-audit-dashboardahrefs-seo-audit-dashboard
Ahrefs Google Looker Studio integration

With this type of dashboard, you share reports that are easy to understand with clients or other stakeholders.

Favorite feature

The ability to blend and filter data from different sources, like GA and GSC, means you can get a customized overview of your total search performance, tailored to your website.

Price: Free for 500 URLs

Screaming Frog is a website crawler that helps you audit your website.

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Screaming Frog’s free version of its crawler is perfect if you want to run a quick audit on a bunch of URLs. The free version is limited to 500 URLs—making it ideal for crawling smaller websites.

screaming-frog-user-interface-screenshotscreaming-frog-user-interface-screenshot

Most common reporting use case

When it comes to reporting, the Reports menu in Screaming Frog SEO Spider has a wealth of information you can look over that covers all the technical aspects of your website, such as analyzing, redirects, canonicals, pagination, hreflang, structured data, and more.

Once you’ve crawled your site, it’s just a matter of downloading the reports you need and working out the main issues to summarize in your SEO report.

Favorite feature

Screaming Frog can pull in data from other tools, including Ahrefs, using APIs. 

If you already had access to a few SEO tools’ APIs, you could pull data from all of them directly into Screaming Frog. This is useful if you want to combine crawl data with performance data or other 3rd party tools.

screaming-frog-api-accessscreaming-frog-api-access

Even if you’ve never configured an API, connecting other tools to Screaming Frog is straightforward.

Price: Free

Ahrefs has a large selection of free SEO tools to help you at every stage of your SEO campaign, and many of these can be used to provide insights for your SEO reporting.

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when-to-use-ahrefs-free-tools-across-the-seo-process-illustrationwhen-to-use-ahrefs-free-tools-across-the-seo-process-illustration

For example, you could use our:

Most common reporting use case

One of our most popular free SEO tools is Ahrefs Webmaster Tools (AWT), which you can use for your SEO reporting.

With AWT, you can:

  • Monitor your SEO health over time by setting up scheduled SEO audits
  • See the performance of your website
  • Check all known backlinks for your website
ahrefs-overviewahrefs-overview

Favorite feature

Of all the Ahrefs free tools, my favorite is AWT. Within it, site auditing is my favorite feature—once you’ve set it up, it’s a completely hands-free way to keep track of your website’s technical performance and monitor its health.

If you already have access to Google Search Console, it’s a no-brainer to set up a free AWT account and schedule a technical crawl of your website(s).

Price: Free

Ahrefs’ SEO Toolbar is a free Chrome and Firefox extension useful for diagnosing on-page technical issues and performing quick spot checks on your website’s pages.

Most common reporting use case

For SEO reporting, it’s useful to run an on-page check on your website’s top pages to ensure there aren’t any serious on-page issues.

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ahrefs-seo-toolbar-overviewahrefs-seo-toolbar-overview

With the free version, you get the following features:

  • On-page SEO report
  • Redirect tracer with HTTP Headers
  • Outgoing links report with link highlighter and broken link checker
  • SERP positions
  • Country changer for SERP

The SEO toolbar is excellent for spot-checking issues with pages on your website. If you are not confident with inspecting the code, it can also give you valuable pointers on what elements you need to include on your pages to make them search-friendly.

If anything is wrong with the page, the toolbar highlights it, with red indicating a critical issue.

severity-highlight-ahrefs-seo-toolbarseverity-highlight-ahrefs-seo-toolbar

Favorite feature

The section I use the most frequently in the SEO toolbar is the Indexability tab. In this section, you can see whether the page can be crawled and indexed by Google.

indexability-tab-ahrefs-seo-toolbarindexability-tab-ahrefs-seo-toolbar

Although you can do this by inspecting the code manually, using the toolbar is much faster.

Price: Free

Like GSC, Google Analytics is another tool you can use to track the performance of your website, tracking sessions and conversions and much more on your website.

google-analytics-screenshotgoogle-analytics-screenshot

Most common reporting use case

GA gives you a total view of website traffic from several different sources, such as direct, social, organic, paid traffic, and more.

Favorite feature

You can create and track up to 300 events and 30 conversions with GA4. Previously, with universal analytics, you could only track 20 conversions. This makes conversion and event tracking easier within GA4.

Price: Free

Google Slides is Google’s version of Microsoft PowerPoint. If you don’t have a dashboard set up to report on your SEO performance, the next best thing is to assemble a slide deck.

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Many SEO agencies present their report through dashboard insights and PowerPoint presentations. However, if you don’t have access to PowerPoint, then Google Slides is an excellent (free) alternative.

google-slides-screenshotgoogle-slides-screenshot

Most common reporting use cases

The most common use of Google Slides is to create a monthly SEO report. If you don’t know what to include in a monthly report, use our SEO report template.

Favorite feature

One of my favorite features is the ability to share your presentation on a video chat directly from Google Slides. You can do this by clicking the camera icon in the top right.

share-video-chat-google-slidesshare-video-chat-google-slides

This is useful if you are working with remote clients and makes sharing your reports easy.

Price: Free

Google Trends allows you to view a keyword’s popularity over time in any country. The data shown is the relative popularity ratio scaled from 0-100, not the direct volume of search queries.

Most common reporting use cases

Google Trends is useful for showing how the popularity of certain searches can increase or decrease over time. If you work with a website that often has trending products, services, or news, it can be useful to illustrate this visually in your SEO report.

Google Trends makes it easy to spot seasonal trends for product categories. For example, people want to buy BBQs when the weather is sunny.

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Using Google Trends, we can see that peak demand for BBQs usually happens in June-July every year.

bbq-google-trends-graphbbq-google-trends-graph

Using this data across the last five years, we could be fairly sure when the BBQ season would start and end.

Favorite feature

Comparing two or more search terms against each other over time is one of my favorite uses of Google Trends, as it can be used to tell its own story.

google-trends-comparison-examplegoogle-trends-comparison-example

Embellishing your report with trends data allows you to gain further insights into market trends.

You can even dig into trends at a regional level if you need to.

regional-trends-via-google-trendsregional-trends-via-google-trends

Final thoughts

These free tools will help you put together the foundations for a well-rounded SEO report.

The tools you use for SEO reporting don’t always have to be expensive—even large companies use many of the free tools mentioned to create insights for their client’s SEO reports.

Got more questions? Ping me on X 🙂

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