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What Is PPC Management – Do you Need it?

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What Is PPC Management - Do you Need it?

Pay-per-click (PPC) advertising is arguably one of the quickest ways to find and convert new customers.

Even more important than investing in PPC is investing in effective PPC management.

Many components make up a PPC management strategy.

Whether you’re a marketer just getting started in PPC, or a brand that’s looking to invest in PPC management, read on to learn:

  • What PPC management is.
  • Why you need PPC management.
  • How to get the most out of your PPC management.

What Is PPC Management?

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy.

There are several key responsibilities and duties within PPC management to deliver effective and efficient campaign results.

Some key aspects of PPC management include:

  • Keyword research.
  • Audience research.
  • Competitive analysis.
  • Identifying target channels.
  • Ad creation.
  • Budget monitoring & optimization.
  • Landing page optimization.
  • Performance reporting.
  • Ongoing testing & campaign optimization.

Keyword Research

The goal of performing keyword research for PPC campaigns is to identify relevant and high-converting keywords that align with the company’s product or service.

Typically, PPC managers use a variety of tools to help conduct keyword research. These can include:

  • Google Keyword Planner.
  • Semrush.
  • Google Trends.
  • And more.

Once keyword research has been completed, the next step is to organize them into succinct themes for campaigns.

Audience Research

This type of research can help pull additional levers in Google Ads campaigns. When conducting audience research, try to identify key traits of the core audience persona:

  • Gender.
  • Location.
  • Age range.
  • What digital channels they’re active in.
  • Online purchase and browsing habits.
  • And more.

With Google Ads, demographic attributes like the ones above can be layered onto PPC campaigns for a more targeted approach.

The result?

Higher quality users and engagement out of PPC campaigns.

Competitive Analysis

Keeping track of top competitors is a core component of PPC management.

Competitive analysis should not be performed just once but on a regular basis. PPC marketers can use 3rd party tools such as the ones listed above in keyword research.

When reviewing competitor insights, try to keep tabs on the following:

  • What keywords are they bidding on?
  • What SEO keywords do they rank for?
  • What ad copies are they using?
  • What channels are they advertising on?
  • What budget range are they spending on Google Search?

Staying up-to-date on how competitors approach PPC management can help in many ways.

It can identify any similarities in marketing efforts or uncover any gaps in your current strategy that you may be missing.

Remember: The goal is not to be just like your competitors, but to stay current with what’s happening in your core market.

Identifying Target Channels

After completing initial research on keywords, audiences, and competitors, the next phase in PPC management is to identify target channels.

If your targeted keywords have high volume or interest, Google and Microsoft Search are great places to start.

To gain more brand reach, try testing out Google Video ads on YouTube.

If your target audience is active on social media platforms, make it a priority to create an ad strategy for those platforms.

Ad Creation

During ad creation, it’s critical to keep your users in mind. Make sure the ad copy for each ad group is optimized for the target keywords.

Try including target keywords in the headlines.

In the description lines, choose a mixture of elements to test to understand what resonates with users most:

  • Product/service benefits.
  • What problems the product/service can solve.
  • Social proof or brand authority.
  • Sense of urgency.

Don’t forget to utilize the available ad assets such as sitelinks, images, business logos, price promotions, and more!

Budget Monitoring & Optimization

A critical component of PPC management is budget monitoring and optimization.

If you think that budget monitoring is simply ensuring that campaigns aren’t going over budget, you are mistaken!

Each campaign and advertising channel will have different daily budgets, bidding strategies, goals, and key performance indicators (KPIs).

It’s important to keep track of individual campaign performance to not only monitor the budget, but shift budget accordingly.

If a handful of campaigns are performing well but are constrained by budget, make sure to fully fund those campaigns and reduce the budget for underperforming campaigns.

Landing Page Optimization

Campaign optimization doesn’t stop after a user clicks.

You’ve spent all this time and effort perfecting and managing campaigns, only to find that users aren’t converting like you’ve hoped.

This is why landing page optimization is an underrated element of PPC management.

Landing page optimization ensures that the landing pages from ads are relevant, user-friendly, and optimized for conversions.

A proper landing page should address the specific needs of a user based on their search and intent.

The purchase experience should be as frictionless as possible, not only from the navigation but from the speed of the page.

Performance Reporting

PPC performance should always be measured from the start. It allows you to identify what’s working, what’s not, and where to take action.

Tools such as Google Looker Studio have a variety of dashboard templates available.

Once your data sources are connected to those templates, you can customize reports however necessary for optimal impact.

As part of PPC management, performance reporting measurement should be rooted in the company’s goals. These could include:

  • Cost per acquisition.
  • Conversion rate.
  • Return on investment.
  • Revenue.

Blending the data between PPC campaigns and the ultimate purchase is important because those goals will guide the analysis of what is performing well.

Ongoing Testing & Campaign Optimization

Once campaigns are set up and launched, it’s time to sit back and let the systems learn.

However, part of proactive PPC management is leaning into data, and early and consistently testing elements of a campaign.

This could include testing items like:

  • Ad copy.
  • Landing pages.
  • Bid strategies.
  • Audiences.

Remember – don’t try to test too many things at once. Ideally, testing one element at a time is the best route to understand what’s making an impact.

Other regular campaign reviews and optimization should include the following:

  • Reviewing bid strategy performance.
  • Campaign budgets and limitations.
  • Keyword performance.
  • Search term report review.
  • Negative keyword research.
  • And more.

Why Use PPC Management?

If you’re spending any amount of money on PPC advertising, some sort of PPC management is required. This could be executed in a few ways:

  • In-house PPC management.
  • Hiring a PPC management agency.

Before diving into how to choose the best option, let’s take a look at some of the top benefits of PPC management.

1. PPC Management Saves Money

Sounds counterintuitive, right?

How does paying for PPC management save money if you’re already spending money on ads?

In the long run, a well-executed PPC management strategy saves money in the monitoring and optimization of campaigns.

If campaigns were launched and allowed to run wild, you’re likely burning cash quickly. Effective PPC management can not only save money, but it can help make money.

2. PPC Management Saves Time

The time savings from PPC management are yielded in multiple areas:

  • Hiring someone for PPC management allows you to focus on other projects or growth areas.
  • Testing hypotheses via PPC campaigns typically yields results faster than any other channel – allowing for faster action.

Those are just a few examples of areas of time-saving.

3. PPC Management Helps Grow Other Channels

It’s no secret that investing in PPC advertising can allow brands to grow quickly.

However, PPC performance does not live in a silo.

In fact, PPC can be used to help drive insights for other channels, such as SEO. For example, PPC can help inform of long-tail, lower volume but high-converting searches.

If your brand is in a highly competitive industry, shifting some SEO efforts to those niche areas could be fruitful for overall business growth.

Additionally, investing in PPC advertising can help improve brand recognition over time, which can help reduce the reliance on paid media over time.

How To Get The Best Out Of PPC Management

As mentioned above, there are two common ways to go about PPC management: hiring someone in-house or outsourcing to a PPC management agency.

Let’s examine the key differences between each method to determine what route is best for your company.

In-House PPC Management

Hiring an in-house PPC manager means that they work directly for the company, usually on a salary basis.

The biggest cost for in-house PPC management is typically from maintaining the proper staff.

Depending on the needs, an individual can be hired specifically for PPC management or for a variety of marketing tasks.

Consider weighing factors such as time when determining an in-house role.

If this individual will be performing other marketing tasks, how much time can/should be dedicated to PPC? Will this affect the output or quality of other remaining tasks?

PPC Management Company

Hiring a dedicated management agency is no small feat. The costs associated with hiring an agency will vary widely based on their preferred models.

Some agencies prefer to set monthly retainer rates, while others will charge based on a percentage of ad spend.

Typically, the PPC agency will handle most, if not all, components of your PPC advertising.

However, it’s important to have a key contact in-house to work closely with the chosen agency to ensure clear communications and objectives are being shared.

Choosing The Best Option For PPC Management

In-house management and agency management both have their pros and cons.

Deciding which route to take will be completely individualized to each company, but there are some key areas to remember to get the most out of your PPC management.

  • Proven track record of expertise. Do your research on an individual or an agency before hiring. Look for client testimonials, published case studies, and the industries they’ve worked in. Make sure their industry knowledge fits with the needs of your company. An inexperienced hire may lead to delayed performance if training is required.
  • Knowledge of PPC platforms. Finding someone (or a team) who knows the ins and outs of PPC platforms is crucial. An experienced resource will likely understand the business needs and nuances to deliver effective results. Make sure to check their knowledge of different platforms like Google and Microsoft Ads, along with other social advertising platforms like LinkedIn, Facebook, and more.
  • A mixture of strategy and execution. Not only should your PPC management resources know how to use the platforms, but they should also ensure their strategy is aligned with the proper campaigns. For example, if your budget is limited and you’re focused on lower funnel users to start, a recommendation of testing video ads right away is a red flag. Additionally, the resource should know advanced campaign settings from the start.
  • Transparency and communication. Clear and kind communication is vital in any professional partnership. Ensuring your resource is transparent upfront about strategies, costs, and results is important. Make sure that their response time is acceptable to your needs as well.

Carefully evaluating the above factors can set you up for success with whomever you hire as a reliable PPC management resource.

At the end of the day, you’ll get the most out of PPC management when the resource’s experience aligns with your goals to help achieve success in your PPC campaigns.

In Summary

PPC management is an equal mixture of strategy and tactical execution.

From the initial research and setup to optimizing campaigns, PPC management is vital to any campaign’s short- and long-term success.

Choosing the right PPC management resource takes time and effort, but should be viewed as an investment in the company’s overall growth.

This in-depth look into PPC management can serve as a guide to kickstart your PPC campaign success.

More resources: 


Featured Image: U-STUDIOGRAPHY DD59/Shutterstock

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Meta AI Introduces AI-Generated Photos to All Platforms

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Meta AI Adds AI-Generated Images to Social and Messaging Platforms and Expands Availability to More Languages and Countries

Meta just released multiple updates to Meta AI which brings advanced image generation and editing capabilities directly to Facebook, Instagram and WhatsApp feeds, plus availability in more countries and languages.

New Meta AI Creative Tools

Meta AI is bringing AI generated and AI Edited photography that can be generated at the moment a user is making a post or sending a message with a new tool called Imagine Me.

Imagine Me is a prompt that can be used to transform an uploaded image that can be shared. This new feature is first rolling out as a beta in the United States.

Meta explains:

“Imagine yourself creates images based on a photo of you and a prompt like ‘Imagine me surfing’ or ‘Imagine me on a beach vacation’ using our new state-of-the-art personalization model. Simply type “Imagine me” in your Meta AI chat to get started, and then you can add a prompt like “Imagine me as royalty” or “Imagine me in a surrealist painting.” From there, you can share the images with friends and family, giving you the perfect response or funny sidebar to entertain your group chat.”

New Editing Features

Meta products like Facebook, Messenger, WhatsApp and Instagram now have advanced editing capabilities that allow users to add or remove objects from images, to change them in virtually any manner, such as their example of turning a cat in an image into a dog. A new Edit With AI button is forthcoming in a month that will unlock even more AI editing power.

Adding AI generated images to Facebook, Instagram, Messenger and WhatsApp within feed, posts, stories, comments and messages is rolling out this week in English and coming later to other languages.

Screenshot of a Facebook user adding an AI generated image into their post

Meta AI In More Countries And Languages

Meta AI is now available in seven additional countries, bringing the total countries to to 22. It is also available in seven more languages.

List of Seven Additional Countries:

  1. Argentina
  2. Cameroon
  3. Chile
  4. Colombia
  5. Ecuador
  6. Mexico
  7. Peru

Meta AI is now also available in the following seven additional languages:

  1. French
  2. German
  3. Hindi
  4. Hindi-Romanized Script
  5. Italian
  6. Portuguese
  7. Spanish

Advanced Math And Coding

Meta AI is making their most advanced model, Llama 405B, available for users to take advantage of its advanced reasoning abilities that can answer complex answers and excells at math and coding.

Meta AI writes:

“You can get help on your math homework with step-by-step explanations and feedback, write code faster with debugging support and optimization suggestions, and master complex technical and scientific concepts with expert instruction.”

Read the official announcement:

Meta AI Is Now Multilingual, More Creative and Smarter

Featured Image by Shutterstock/QubixStudio

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System Builders – How AI Changes The Work Of SEO

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Kevin Indig's Growth Memo for SEJ

AI is terraforming tech. The content and SEO ecosystem is undergoing a massive structural change.

Human-written content gains value faster for LLM training than for end consumers as the pure profit licensing deals between LLM developers and publishers show.

Publishers struggle to survive from digital subscriptions but get millions that go straight to their bottom line for providing training data.

Content platforms, social networks, SaaS companies and consumer apps coat their products with AI. A few examples:

  • Spotify DJ (AI-generated playlist).
  • AI Overview (AI answers in Google Search).
  • Instagram AI personas (celebrity AI chatbots).
  • Ebay’s magical listing (turn a photo into a listing).
  • Redfin Redesign (try interior designs on real house pictures).
Image Credit: Kevin Indig

The quality of machine-generated content (MGC) challenges human-generated content (HGC). I ran an experiment with my Twitter and LinkedIn followers: I asked them to choose which of two articles was written by a human and which by a machine – and they had to explain their answer.

Only a handful of people figured out that AI wrote both pieces. I intentionally framed the question in a leading way to see if people would challenge the setting or believe that one piece was written by a human if told so.

  • Not an isolated experiment: A survey of 1,900 Americans found that 63.5% of people can’t distinguish between AI content and human content.1
  • People seek help: Google search demand for [ai checker] has reached 100,000 in May 2024 (Glimpse).
  • Dark side: scammers use MGC to make money, as 77% of AI scam victims lost money.2
Search demand for AI checkerImage Credit: Kevin Indig

The quality level of LLMs pushes SEO work towards automating workflows and learning with AI, while writers will take content from good to great instead of zero to one.

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free!

How AI Changes The Work Of SEOImage Credit: Lyna ™

System Builders

Clients, podcasters and panel hosts often ask me what skills SEOs need to build for the AI future. For a long time, my answer was to learn, stay open-minded and gain as much practical experience with AI as possible.

Now, my answer is SEOs should learn how to build AI agents and workflows that automate tasks. AI changes the way search works but also the way SEOs work.

AI + No-code Allows SEOs To Automate Workflows

A few examples:

1/ Cannibalization

  • Old world: SEOs download search console data and create pivot tables to spot keyword cannibalization.
  • New world: SEOs build an AI workflow that sends alters, identifies true keyword cannibalization, makes content suggestions to fix the problem, and monitors the improvement.

2/ Site Crawling

  • Old world: SEOs crawl websites to find inefficiencies in internal linking, status code errors, duplicate content, etc.
  • New world: SEOs build an AI agent that regularly crawls the site and automatically suggests new internal links that are shipped after human approval, fixes broken canonical tags and excludes soft 404 errors in the robots.txt.

3/ Content Creation

  • Old world: SEOs do keyword research and write content briefs. Writers create the content.
  • New world: SEOs automate keyword research with AI and create hundreds of relevant articles as a foundation for writers to build on.

All of this is already possible today with AI workflow tools like AirOps or Apify, which chain agents and LLMs together to scrape, analyze, transform data or create content.

Moving forward, we’ll spend much more time building automated systems instead of wasting time on point analyses and catalogs of recommendations. The SEO work will be defining logic, setting rules, prompting and coding.

building automated systems Building workflows with AirOps (Image Credit: Kevin Indig)

You Can Learn (Almost) Anything With AI

I never made the time to really learn Python or R, but with the help of Chat GPT and Gemini in Colab, I can write any script with natural language prompts.

When the script doesn’t work, I can paste a screenshot into Chat GPT and describe the issue to get a solution. AI helps with Regex, Google Sheets/Excel, R, Python, etc. Nothing is off-limits.

Being able to write scripts can solve problems like data analysis, a/b testing and using APIs. As an SEO, I’m no longer dependent on engineers, data scientists or writers to perform certain tasks. I can act faster and on my own account.

I’m not the only one to figure this out. People are learning to code, write and many other skills with AI. We can learn to build AI workflows by asking AI to teach us.

Search demand for coding with AI is explodingImage Credit: Kevin Indig
Search demand for write with AI is explodingImage Credit: Kevin Indig
Search demand for learn with AI is explodingImage Credit: Kevin Indig

When you can learn almost anything, the only limit is time.

The Work Of Writers Changes

Against common belief, writers won’t be crossed out of this equation but will play the critical role of editing, directing and curating.

In any automated process, humans QA the output. Think of car assembling lines. Even though AI content leaps in quality, spot checks reduce the risk of errors. Caught issues, such as wrong facts, weird phrasing or off-brand wording, will be critical feedback to fine-tune models to improve their output.

Instead of leg work like writing drafts, writers will bring AI content from good to great. In the concept of information gain, writers will spend most of their time making a piece outstanding.

The rising quality work spans from blog content to programmatic content, where writers will add curated content when searches have a desire for human experience, such as in travel.

A mini guide to Los AngelesTripadvisor’s attraction pages feature human-curated sections. (Image Credit: Kevin Indig)

Unfair Advantage

As often with new technology, a few first-mover people and companies get exponential value until the rest catch up. My worry is that a few fast-moving companies will grab massive land with AI.

And yet, this jump in progress will allow newcomers to challenge incumbents and get a fair chance to compete on the field.

AI might be a bigger game changer for SEOs than for Google. The raw power of AI might help us overcome challenges from AI Overviews and machine learning-driven algorithm updates.

But the biggest win might be that SEOs can finally make something instead of delivering recommendations. The whole value contribution of SEOs changes because my output can drive results faster.

Survey: ChatGPT and AI Content – Can people tell the difference?

Artificial Intelligence Voice Scams on the Rise with 1 in 4 Adults Impacted


Featured Image: Paulo Bobita/Search Engine Journal

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12 SEO Meetups You Should Have On Your Radar

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12 SEO Meetups You Should Have On Your Radar

Want to meet other people interested in SEO offline? Give an SEO meetup a go.

In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who knows—you could make new friends at a meetup or even land new SEO clients.

But with so many events worldwide, it’s impossible to mention them all. So, here are some of the most talked-about SEO meet-ups I think you should have on your radar.

Okay—so I may be a little biased, but I wanted to start by sharing our Ahrefs’ SEO Events. We’ve run five Beer and Snacks Meetups in Singapore. We’ve also hosted an SEO Workshop and Networking meetup the day before BrightonSEO, and we just launched our London Meetup.

Tickets to the London Meetup sold out in a day and a half—it was our fastest-selling ticketed event ever.

Tim Soulo, Joshua Hardwick, and Ryan Law will speak at our inaugural event, covering topics such as improving your rankings, competitor research, and content marketing. To stay informed about our next event, follow our events page.

Sidenote.

Missed our meetups but still want to catch up with the Ahrefs team and a host of world-class speakers? Get Ahrefs Evolve tickets ✨

London SEO XL MeetupLondon SEO XL Meetup

The LondonSEO Meetup hosts an evening of networking with industry peers and leading experts featuring SEO speakers like Itamar Blauer, Steph Hugman, Reina Hanada, and many more.

The bigger XL event has even hosted prolific search engine news chronicler Barry Schwartz in 2023.

Search London Meetup PhotoSearch London Meetup Photo

With over 2,800 members, Search London is a popular meetup that has been around for over a decade.

Events are organized every 8-12 weeks, and members are from a mixture of agency, client-side, and start-up businesses.

The meet-up is open to anyone in SEO, PPC, or social media—and offers marketing professionals and first-time speakers a safe, supportive space to share their industry knowledge and experiences.

Search 'n Stuff Meetup PhotoSearch 'n Stuff Meetup Photo

Search ‘n Stuff meetups are an energetic and all-embracing community tailored to empower digital marketers, startups, in-house teams, and professionals. Expect sharings centered on strategies, campaigns, and other relevant SEO topics.

Neurodivergents In SEO Meetup PhotoNeurodivergents In SEO Meetup Photo

Neurodivergents in SEO provide a safe space for neurodivergent SEOs to network and learn.

The group holds in-person meetups at BrightonSEO, both in the UK and the US, and monthly pub quizzes with great prizes.

If you’re an SEO or marketer and identify as neurodivergent, you’re more than welcome to join the community. You can do so by signing up here.

Search Norwich PhotoSearch Norwich Photo

Search Norwich launched in 2018 as a free marketing meetup event. It often features top industry speakers who share their knowledge, tips, and advice with the search marketing community. At Search Norwich there are no sales agendas, fluff, or pitches—just valuable insights.

SEOFOMO Meetup PhotoSEOFOMO Meetup Photo

The SEOFOMO meetups are run by SEO superstar Aleyda Solis, who is a well-known SEO speaker and founder of SEO consultancy Orainti. She’ll also be the headline speaker for our first Ahrefs Evolve Conference.

SEOFOMO is a laid-back, free event perfect for learning, connecting, and sharing with other SEOs.

SEO Mastermind PhotoSEO Mastermind Photo

SEO Mastermind is a supportive, free, and friendly SEO community where you can grow your skills, meet like-minded people, and get answers to all your organic marketing questions.

SEO Mastermind meets around eight times a year, mainly in the Netherlands and Belgium—but they also occasionally have meetups in other locations, for instance, at Brighton SEO and ISS Barcelona.

Organizer Jeroen Stikkelorum told me that SEO Mastermind is on a mission to build the most valuable Dutch-spoken SEO and organic marketing community in The Netherlands and Belgium. So if you’re local, give it a go.

SEO Lager Fest Meetup PhotoSEO Lager Fest Meetup Photo

SEO Lager Fest is a fun SEO meetup that (apart from drinking) enables you to network with like-minded folks in the SEO industry. They hold an SEO quiz, run case study competitions, do AMAs, and even do SEO charades.

SEOnerd Switzerland Meetup PhotoSEOnerd Switzerland Meetup Photo

SEOnerdSwitzerland is a volunteer-run association that organizes events for SEOs in Switzerland and beyond.

Dedicated to fair opportunities and diversity, they provide training and coaching for people wanting to break through as a public speaker in the SEO industry.

SEOnerdSwitzerland also offers training and coaching for speakers, aiming for a diverse and inclusive panel.

WebSchrona Meetup Photo, Salzburg, AustriaWebSchrona Meetup Photo, Salzburg, Austria

WebSchrona is a free monthly meetup for SEO and online marketing professionals in Salzburg, Austria. They meet every second Thursday at 6 p.m.

There’s no fixed agenda, so discussions are often unplanned and spontaneous and often involve a drink of some description.

Organizer Alexander Außermayr tells me that everyone is welcome to join their SEO meetups. The aim is to provide a regular, uncomplicated meetup in an open space—often a beer garden, if the weather is good.

SEO Benelux Meetup PhotoSEO Benelux Meetup Photo

SEO Benelux started in 2018 as a Facebook community for Dutch and Belgian SEO specialists. The meetup grew into the largest in the Benelux region, with more than 3,000 members.

There are four meetups each year, two in Belgium (Ghent and Antwerp) and one in the Netherlands (mostly Amsterdam). Each meetup attracts 70–90 people and features three speakers.

If you don’t live in a big city, it may be difficult to find a good meetup, but that doesn’t mean there aren’t any in your local area.

Here are my tips to help you find new meetups near you.

Tip 1 – Use Google’s advanced search operators to uncover new meetups

As new meetups pop up all the time and often without notice, it’s worth doing some digging to see what’s out there.

You can just do a regular ol’ Google search, but we’re SEOs—so let’s use some advanced search operators and spice it up a bit.

In this example, I searched for the phrase “meetup” in the title, plus my location and my favorite SEO tool, and it managed to uncover Tim’s tweet on our London Meetup.

Advanced Google Search Operators ExampleAdvanced Google Search Operators Example

This is just a very basic example, and you could use any website or location, but it shows how you can uncover information about new meetups with a little research.

Tip 2 – Trigger the Events SERP feature

By searching for events or events near me, you can trigger the Events SERP feature. In the example below, I found a few SEO-related events by prepending “SEO” to the search.

Triggering the Events SERP Feature ExampleTriggering the Events SERP Feature Example

Once you’ve triggered the feature, scroll down until you find an SEO meetup that catches your eye.

Tip 3 – Use Meetup to find an SEO meetup

If you can’t find anything on Google then it’s a good idea to run a quick check on a specialist community platform.

One of the most popular platforms is Meetup. It allows you to find events near your location on any topic.

Meetup.com screenshotMeetup.com screenshot

Over the years, I’ve attended a lot of smaller meetups through this website, and they have always been interesting and a place to make new connections.

Tip 4 – No SEO meetup in your area? Start your own!

I started my own mini-meetup in 2018 on WhatsApp with some former colleagues, imaginatively titled #seodrinks.

#SEOdrinks meetup logo#SEOdrinks meetup logo

It started from humble beginnings in a room in a small pub in London, and it’s still in a room in a small pub—somewhere in London. (If you want an invite, let me know on LinkedIn.)

We only have semi-regular meetups in London and a small group, but every meetup has to start somewhere.

If you want to start your own SEO meetup, platforms like WhatsApp and Telegram are the best free places to start, but if you want a more specialized paid option, you could try Meetup or another similar platform.

Final thoughts

You don’t always have to attend a big SEO conference to meet other amazing people in the industry. Some of the smaller meetups I’ve been to have resulted in making more contacts than the bigger conferences.

As such, SEO meet-ups are one of my favorite ways to meet people who are just as interested in SEO and marketing as much as you are.

Did I miss an SEO meetup? Add your SEO meetup here, or let me know on LinkedIn.



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