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YouTube Shorts Hits 30 Billion Views Per Day

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YouTube Shorts Hits 30 Billion Views Per Day

Views of YouTube Shorts videos hit 30 billion per day in the first quarter of 2022, which is up four times from Q1 2021.

In addition, YouTube confirms it’s now testing ads in Shorts, which will finally allow creators to monetize short-form videos.

This is revealed in parent company Alphabet’s quarterly earnings call for Q1 2022.

The decision to put ads in Shorts isn’t motivated by the 4x increase in views. Rather, it’s prompted by YouTube missing its revenue target.

To be sure, YouTube earned plenty of revenue last quarter and even surpassed the amount earned in Q1 2021.

Since YouTube didn’t hit its target, earning $6.87 billion vs $7.51 billion, the company has to make up for it to appease shareholders.

Ads in Shorts is YouTube’s answer to taking revenue growth to new heights. In turn, creator earnings may hit new highs as well.

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Here are the highlights regarding YouTube Shorts from Alphabet’s Q1 2022 earnings call.

YouTube Confirms Ads Are Coming To Shorts

Ruth Porat, CFO of Alphabet and Google, confirms the testing of ads in YouTube Shorts:

“We are experiencing a slight headwind to revenue growth as Shorts viewership grows as a percentage of total YouTube time. We are testing monetization on shorts, and early advertiser feedback and results are encouraging.”

Ads in Shorts would give creators in the YouTube Partner Program the ability to earn more revenue on the platform.

Currently, the only way to make money by creating Shorts is through YouTube’s Shorts Fund. The Shorts fund allocates $100 million to paying creators for content that goes viral.

All creators, even if they’re not in the YouTube Partner Program, can get paid from the Shorts Fund.

In fact, 40% of creators who received a payout from the Shorts Fund in 2021 weren’t in the YouTube Partner Program.

Whether the Shorts Fund will remain in place once ads are rolled out more widely is unknown at this time.

Earnings Potential – YouTube Shorts Vs. TikTok

Ads could significantly increase the value proposition of YouTube Shorts for creators.

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Excluding sponsorships and merchandise sales, there are limited options on the web when it comes to making money with short-form video.

Like YouTube, TikTok has a fund from which it pays creators for popular content.

TikTok is less transparent about how much it pays out, though creators report feeling dissatisfied with the revenue split.

Here’s a tweet from @SuperSaf, who has 400,000 followers on TikTok, sharing his feelings about revenue sharing:

He references a video from YouTuber Hank Green, which is something of a video essay breaking down how TikTok pays creators.

Green makes a case that YouTube is better at paying creators for content, suggesting TikTok’s creator fund isn’t the best way to pay people for their work.

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It will be interesting to see if any popular TikTokers make their way to YouTube once ads in Shorts roll out to everyone.


Source: YouTube

Featured Image: AlessandroBiascioli/Shutterstock

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LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies

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LinkedIn Lists This Year's Top 25 Marketing & Advertising Companies

LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers.

The report aims to highlight the ‘best workplaces to grow a career’ in 2022.

Companies are chosen based on a methodology that looks at LinkedIn data across seven pillars:

  • Ability to advance
  • Skills growth
  • Company stability
  • External opportunity
  • Company affinity
  • Gender diversity
  • Educational background

LinkedIn’s data illustrates the demand for professionals with experience in search engine optimization. Within the top 10, there are three companies where the most notable skills are related to SEO.

In this article I’ll highlight the most relevant data for search marketers, followed by a skimmable list of all the top 25 companies.

Top Companies For People With SEO Skills

LinkedIn’s list of top 25 companies in marketing and advertising includes three that are top employers for SEO-related jobs.

At number two on the list, the most notable skills of workers at Merkle include web analytics, Google Data Studio, and PPC advertising.

Power Digital Marketing, at number six on the list, hires a notable number of search engine optimization specialists.

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SEO, Google Analytics, and social media marketing are the most notable skills among employees at Publicis Health, which is number 10 on the list. Search Engine Marketing Analyst is also the most common job title.

As LinkedIn’s report only includes companies with at least 500 employees, this list excludes smaller firms that may be considered top workplaces for SEOs.

LinkedIn’s Top 25 Companies In Marketing & Advertising

Below is the complete list of companies LinkedIn recognizes as the top workplaces in the marketing and advertising industry. It’s listed by company name followed by most common job titles.

  1. Havas Media Group: Media Planner, Media Supervisor, Investment Associate
  2. Merkle: Search Engine Marketing Analyst, Account Manager, Senior Analyst
  3. VMLY&R: Creative Director, Engagement Director, Account Manager
  4. Criteo: Account Strategist, Account Executive, Software Engineer
  5. Spark Foundry: Media Associate, Strategy Associate, Senior Analyst
  6. Power Digital: Marketing Strategist, Account Manager, Search Engine Optimization Specialist
  7. Quotient Technology: Customer Success Manager, Campaign Manager, Sales Director
  8. PHD: Strategy Supervisor, Media Strategist, Associate Media Director
  9. Digitas Art: Account Executive, Art Director, Producer
  10. Publicis Health: Search Engine Marketing Analyst, Account Manager, Pharmaceutical Sales Representative
  11. Area 23: Account Supervisor, Producer, Associate Creative Director
  12. RPA: Account Coordinator, Account Executive, Media Planner
  13. Intouch Solutions: Account Manager, Project Manager, Marketing Coordinator
  14. Digitas North America: Data Analyst, Account Manager, Art Director
  15. Horizon Media: Brand Strategist, Digital Media Planner, Strategy Supervisor
  16. Spectrum Reach: Account Executive, Account Planner, Local Sales Manager
  17. Ogilvy: Account Executive, Art Director, Copywriter
  18. Octagon: Account Executive, Event Specialist, Group Director
  19. McCann Workgroup: Account Executive, Art Director, Copywriter
  20. Starcom: Media Associate, Senior Analyst, Strategy Supervisor
  21. Saatchi & Saatchi: Account Executive, Art Director, Copywriter
  22. Walmart Connect: Partnerships Manager, Campaign Manager, Account Manager
  23. WPP: Researcher, Executive Assistant, Information Technology Operation Manager
  24. 360i: Media Manager, Account Manager, Art Director
  25. DDB: Account Executive, Art Director, Copywriter
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LinkedIn notes nearly all of the above companies are hiring. For more information, including links to available job openings, see the full blog post.


Featured Image: Tada Images/Shutterstock

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