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TikTok Most Downloaded App In Q1 2022



TikTok Most Downloaded App In Q1 2022

The short-form video sharing app TikTok was the most downloaded app worldwide in first three months of 2022, according to a report from Sensor Tower.

According to the Store Intelligence Data for Q1 2022 report, TikTok was downloaded more than 175 million times from January 1 through March 31, 2022.

TikTok surpassed Instagram as the most downloaded app.

Since 2018, no app has more downloads than TikTok, which now has more than 3.5 billion all-time downloads.

This makes it just the fifth app to reach this milestone and first not under the Meta umbrella.

Within the U.S., TikTok has been the top app each quarter since the beginning of 2021.

In Q1 2022, TikTok saw an 11% quarter-over-quarter growth in Asia. This was despite being one of 59 Chinese apps banned by India’s Ministry of Electronics and Information Technology over national security issues in June 2020.


Sensor Tower’s findings are based on a per-user basis, which means only one download per Apple or Google account is counted.

Android app installs only include downloads from the Google Play store, and not any third-party Android stores.

With that in mind, here’s a look at the most downloaded apps within the first three months of 2022.

Most Downloaded Apps In Q1 2022

These are some of most downloaded apps lists from Sensor Tower’s report. For more granular data, such as top downloads by app category, refer to the full report linked to at the bottom of this post.

The top 10 most downloaded apps worldwide in Q1 2022 were:

  1. TikTok
  2. Instagram
  3. Facebook
  4. WhatsApp
  5. Telegram
  6. Shopee
  7. Snapchat
  8. Messenger
  9. CapCut
  10. Spotify

The top 10 most downloaded apps in the United States in Q1 2022 were:

  1. TikTok
  2. YouTube
  3. Facebook
  4. HBO Max
  5. Instagram
  6. Messenger
  7. Disney+
  8. Cash App
  9. Zoom
  10. Netflix

The top 10 most downloaded apps in Europe in Q1 2022 were:

  1. TikTok
  2. WhatsApp
  3. Telegram
  4. Instagram
  5. Facebook
  6. Messenger
  7. CapCut
  8. Spotify
  9. Snapchat
  10. YouTube


Meta Properties Owns Three Of Top Five Spots

Meta Platforms, formerly known as Facebook, Inc., owned the second, third and fourth most-downloaded apps of quarter one.

Instagram was knocked off the top spot, but still had more than 150 million downloads.

Facebook was third, also over 150 million, and Meta’s messaging platform, WhatsApp, was fourth with 125 million downloads.

The multi-platform messaging service Telegram rounded out the top five, with more than 100 million downloads.


Meta’s Messenger was also in the top 10, at number eight with over 75 million downloads.

Instagram Installs Down 7%

According to Sensor Tower’s findings, Instagram’s installs were down 7%, quarter-over-quarter.

However, this is coming off an all-time high in 2021 Q4 and is still the app’s second-best quarter since 2014.

Instagram is also one of the only apps to exceed TikTok’s downloads in select categories, such as Google Play Worldwide downloads and Asia’s overall downloads.

Source: SensorTower (PDF Link)

Featured Image: Kaspars Grinvalds

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What You Need To Know



What You Need To Know

How do you measure the effectiveness of your marketing campaigns?

Have you ever felt that some marketing channels’ data seems to be located in “a void” – meaning it’s hard to discover their actual impact?

Channels like connected TV, satellite radio, digital advertising, email, and social networks have made marketing campaign analysis a complex field for marketers.

But you can find valuable insights for your strategies – if you know where to look.

Luckily, you’ll uncover precisely where this hidden data lies, right now.

On September 28, I moderated a webinar by Shaubhik Ray, Senior Director of Digital Analytics at iQuanti.

Ray explained how you can improve your ability to predict the success of your marketing programs.


Here is a summary of the webinar.

To access the entire presentation, complete the form.

The What, Why & How Of Marketing Effectiveness

Marketing effectiveness goes hand-in-hand with efficiency. If your marketing is performing effectively, the cost of acquiring or executing a campaign is more efficient.

The underlying goal of all marketers is to understand the actual return on their investment in different channels.

It’s important to measure marketing effectiveness because you want to optimize:

  • Marketing performance.
  • Marketing budget.
  • Business performance.

However, isn’t always easy to track due to external and internal factors.

[Learn Your Barriers Of Effectiveness] Instantly access the webinar →

Measurement Techniques To Use To Guage Success

First, create a KPI framework to identify your important business KPIs.

Next, design a solution to capture your company’s KPIs accurately.


Then, standardize your channel data collection.

Finally, develop a structured approach to identify what marketing KPIs should be collected for measuring business success.

iQuanti, September 2022

Once you understand the different metrics you’re capturing, focus on standardizing how you capture this data.

These methods can include:

  • Campaign tagging framework.
  • Campaign naming conventions.
  • Roll-out of a campaign tracker.

[Easy Technique: Learn How To Use Google & Facebook For Data Collection] Instantly access the webinar →

Advanced Techniques For Measuring Effectiveness

You can measure marketing campaign effectiveness by tracking:

  • Attribution.
  • Cause & Effect.
  • Marketing Mix Modeling.

Digital Attribution

Digital Attribution is the science of assigning credit to each marketing touch point of the customer journey based on that touch point’s influence on their ultimate conversion decision.

Measuring Marketing Effectiveness: What You Need To KnowiQuanti, September 2022

Approaches include rule-based and algorithmic attribution.

[Learn What These Are & How They Help] Instantly access the webinar →

Incrementality: Proving Cause & Effect

Incrementality in marketing is the lift or increase in the desired business outcome (e.g., awareness, web visits, conversions, revenue) resulting from a marketing intervention.


You can approach this on a user level or geo-level.

[Learn More] Instantly access the webinar →

Marketing Mix Modeling

Marketing Mix Modeling (MMM) is a statistical technique used to identify and quantify the relationship between a pre-defined KPI like sales and the factors influencing them.

This approach is privacy friendly, holistic, and flexible.

[See it in action] Instantly access the webinar →

Metrics For Measuring Marketing Spend

By analyzing the spend metrics you’re tracking for the particular campaign, you can get a good understanding of how effective different campaigns are.

There are a lot of spend metrics, but the three cost metrics that help you understand how well each of your campaigns is performing are:

  • Cost Per Acquisition (CPA).
  • Cost Per Incremental Acquisition (CPIA).
  • Marginal Cost Per Acquisition (MCPA).

[Take a closer look at each metric] Instantly access the webinar →

Now that you know the techniques and metrics, you can go on selection.

How To Select The Right Measurement Techniques

Consider the following factors while selecting the proper measurement techniques:

  • Availability Of Data
    • Is the data foundation in place?
    • Availability of historical data and granularity of data.
  • Availability Of Resources
    • What’s the current tech stack for measurement?
    • Access to skilled resources.
  • The Use Case
    • The primary objective of the analysis.
    • Industry and customer journeys (path to conversion).

Knowing where to look allows you to find valuable insights for your strategies, gain clarity, and move in the right direction with your campaigns.

[Find Your Best Measurement Technique] Instantly access the webinar →

Measuring Marketing Effectiveness: What You Need To Know [Webinar]

Here’s the presentation:

Join Us For Our Next Webinar!

6 Keys Your Business Needs To Win With Your Marketing Agency

Building trust with your agency and establishing a strong marketing foundation is a sure-fire way to take your business to the next level. This webinar will walk you through ways to have a clear, transparent and trusting partnership with your agency and drive results.

Image Credits:

Featured Image: Paulo Bobita/Search Engine Journal


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