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5 Ways To Lower Your Facebook Ads CPC

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Return on investment is something which the investors would always want to get against any investments they make. Advertising on Facebook is no different. There are different ways you can get excellent ROI on Facebook ads. 

Advertising on Facebook needs a good amount of investment, and there are different ways of paying a platform to publish your ad. Here are the details about how a Facebook Ad works and how you can pay for it. Later you can go through the ways for decreasing your CPC rates. 

How Do Facebook Ads Work?

Facebook ads, like most other paid online advertising, works based on Pay-per-click. There are multiple formats of ads that you can publish on Facebook. Unlike the ads on Google, you can add videos and images on Facebook ads. 

Adding experiences and collections can be easier for the Facebook ads. Due to the conveniences related to the ads of Facebook, more advertisers are attracted towards the Facebook ads.

Payment Structures of Facebook Ads

The ad billing on Facebook can take place in different ways but it occurs with respect to 2 things: impressions and bids. The auction system is present and impressions play a vital role in determining the price of the ad.

Once the total number of clicks and impressions are counted, your bill on the Facebook ad is made. But there are a couple of settings concerned with payment in the case of Facebook ads. They are:

Manual Payment: In case of manual payment, the advertiser has to create an account and drop some money in it. Facebook deducts money as per the rates at which the ads run. In the case of manual payment for ads, there will be no threshold on the billing. 

Automatic payment: The concept of billing threshold is present in the case of automatic payment for the Facebook ads. No matter the structure of payment, there will be a threshold up to which the billing is generated as your ad performs on the social networking site. Once it reaches the threshold point, you have to pay the amount. If you fail to pay, your ad will stop. The best way to pay Facebook after the threshold is reached is via your debit and credit card. 

Besides all these, it is very important to make sure that all the dues are cleared well in advance or you might lose your account abruptly.

Decreasing Facebook Ads CPC

There are multiple ways to lower the CPC (Cost Per Click) of Facebook ads. Proper optimization can help you to improve the level of profit. Here are the five best practices you can follow:

1. Increase focus on CTR

The full form of CTR is Click-Through-Rate, and a boost in it can decrease the CPC of the Facebook Ad. It is also connected to the Relevance Score. 

As an advertiser, you should always add a CTA button to your ad and make it aesthetically strong. You should always add prominent images and headlines. Moreover, all the information can be added in random fonts. Make sure the fonts complement the mood of the ad.

Colors in the Facebook ads are yet another crucial thing that you need to add. You can choose the ad themes in such a manner that it complements the color theme of your business logo or the company.

Making an ad aesthetically pleasing can boost the CTR rate in all accord and bring down the CPC rate. You may consult an ad maker for the same. 

2. Gain Knowledge About Relevant Score

The relevant score varies from 1 to 10. It is the determining number that shows the level of performance of the ad. Higher relevance scores can bring down the rate of CPC. As an advertiser, your primary aim would be to ensure your relevance score reaches 8 and above.

The fluctuation of the relevance score depends on the feedback of the ad on Facebook. You should check if there are more positive interactions for your ad. In the case of Facebook ads, you can only get a relevance score after your ad is saved more than 500 times. 

Accessing the relevance score is another important task you need to do as an advertiser. Here are the steps to do it:

  • Access the Ad manager on Facebook
  • Open the tab named ‘Ads’ 
  • Go through the list of ads you have already launched
  • Check the relevance score in the adjacent boxes

Some ways of boosting the relevant sore are given here in detail.

Specific targeting: You should always target your audience specifically. This can help your audience to create more positive interactions. 

Try matching the preference of the audience: As an advertiser, you must know the preference of the audience. Consult with the ad maker and upload only such pictures and messages with which you expect your audience to relate. 

Avoid publishing a single ad for a long time: You should not publish the same ad on Facebook for a prolonged period of time. It diminishes the credibility of the ad. If you are serious about investing in paid advertising on a social networking site like Facebook, consider refreshing your ads in timely intervals. 

No offensive content should be present: No ads should contain any offensive content. You should also check that no sarcastic comments are present in the ad. 

Follow mixed targeting: As Facebook ads give you independence in ad targeting, you can follow mixed targeting. The mixed targeting is solely based on ads catering to different sets of the audience with different behavior and interests. This widens the reach and as a result, you cater to more audiences.

3. Audience overlap needs to be restricted

The audience overlap needs to be restricted while the Facebook ad campaign is on. If the overlap does not happen, positive feedback on the ads can occur. You should not spend money to show the same ad to multiple sets of audiences.  

A good observation of the Ad manager can help you understand if you are presenting multiple ads to the same audience. In such cases, you would need to exclude the set of audiences manually. As an advertiser and a businessperson, you should always check the audience and restrict them to see only one ad. 

4. Conversion Tracking and retargeting is crucial

Proper conversion tracking can help you generate more revenue from the Facebook ads. As a result, you can shift to a profitable situation faster. An experienced marketing person can execute proper conversion tracking easily if he/she has prior knowledge.

You can suggest the marketing executive use Facebook Pixel for tracking the rate of conversion. On understanding the rate of conversion, retargeting the audience with your Facebook ads will become easier. Check the following things if you are up for the retargeting:

  • Website Traffic Audience
  • Customer File Audience

5. Targeting Specific Audience through Campaigns

Targeting specific audiences can be done by running multiple campaigns of the same audience interests, but when it comes to a bidding war, it is a bold thing to do. As mentioned earlier, you must never settle for people who might turn out to be casual leads. 

Final Words

To run an online business is better to play smart than hard. First, execute the free techniques to ensure your business’ social media exposure. But if you have already done that and you are ready to invest in Facebook ads, these tips can help you save more in the total process and provide you with a chance of investing your savings on making engaging content.

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Wannabe Blackpool councillor suspended by Tories after civil service staff called 'pedos' in Facebook post

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Wannabe Blackpool councillor suspended by Tories after civil service staff called 'pedos' in Facebook post

A prospective Blackpool councillor has been suspended from the Conservative Party following a series of offensive posts on social media that called …

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Republicans, aided by Musk, accuse Big Tech of colluding with Democrats

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Republicans, aided by Musk, accuse Big Tech of colluding with Democrats

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Soon after Elon Musk took over Twitter, he began promoting screenshots of internal company documents that he said exposed “free speech suppression” on the social media platform during the 2020 election. Republicans were thrilled.

“We knew Big Tech was censoring conservatives, but the #TwitterFiles keep showing us it was worse than we thought,” House Judiciary Committee Chairman Jim Jordan (R-Ohio) tweeted recently.

On Wednesday, Musk’s “Twitter Files” will take center stage in a Capitol Hill hearing where GOP leaders will try to advance their campaign to turn Twitter’s decision to briefly block sharing a story about the president’s son into evidence of a broad conspiracy. Conservatives have long argued that Silicon Valley favors Democrats by systematically suppressing right-wing viewpoints on social media. These allegations have evolved in nearly a half-decade of warnings, as politicians in Washington and beyond fixate on the industry’s communications with Democratic leaders, seeking to cast the opposing party as against free speech.

The Twitter Files show no evidence of such a plot. Conservative influencers and stories from conservative platforms regularly draw a massive audience on social media. But Wednesday’s hearing, which will feature former Twitter executives as witnesses, is the latest effort to advance an increasingly popular Republican argument.

Elon Musk’s ‘Twitter files’ are an exercise in hypocrisy

As House Republicans throw their political weight behind the narrative that Democrats colluded with social media companies, they have formed a new House panel to probe perceived government abuses against conservatives, including allegations of social media bias. Meanwhile, two Republican attorneys general in Louisiana and Missouri have filed a lawsuit alleging that the Biden administration is circumventing the First Amendment to censor social media.

Taken collectively, these actions represent the next phase of a GOP strategy, which contributed to the distrust among some conservatives that seeded “the “big lie,” the baseless claim that the 2020 election was stolen. The early warnings that liberal employees inside tech companies tilt the playing field in favor of Democrats have ballooned into accusations that government officials actively collude with the platforms to influence public discourse.

Paul M. Barrett, the deputy director of the New York University Stern Center for Business and Human Rights, said the increased pressure from Republicans have resulted in tech companies “bending over backward” to accommodate content from right-wing accounts for fear of political reprisal.

“The fact that … people are continuing to bang this drum that there’s anti-conservative bias is really unfortunate. It’s really confusing, and it’s just not true,” Barrett said in an interview.

What the Jan. 6 probe found out about social media, but didn’t report

Top Republican leaders have made alleged tech censorship one of their first priorities in the House, scheduling hearings and demanding reams of documents in a multipronged pressure campaign.

House Oversight Committee Chair James Comer (R-Ky.), along with House Energy and Commerce Committee Chair Cathy McMorris Rodgers (R-Wash.) and Jordan, in January introduced a bill called the Protecting Speech from Government Interference Act, which would penalize federal employees if they’re found to be asking social media companies to take down posts. The House Judiciary Committee has formed a special subcommittee focused on the “weaponization of the federal government,” designed in part to examine the interactions between the Biden administration and major tech companies.

Jordan sent letters in December to five large tech companies, demanding that they detail their “collusion with the Biden administration.”

“Big Tech is out to get conservatives, and is increasingly willing to undermine First Amendment values by complying with the Biden administration’s directives that suppress freedom of speech online,” Jordan wrote in the letters, which were sent to the executives of Facebook parent company Meta, Google, Apple, Microsoft and Amazon. (Amazon founder Jeff Bezos owns The Washington Post). The accusations threaten to unravel nearly a decade of investment in people and policies intended to root out violence and falsehoods online — a powerful partisan attack on Silicon Valley, even as President Biden calls for unity to take on Big Tech.

An evolution of a years-long strategy

For more than half a decade, accusations of anti-conservative bias have plagued Silicon Valley, fueled by a high-profile mishap at Facebook in the run-up to the 2016 election. Anonymous former Facebook employees told the tech news website Gizmodo that the social media giant often passed over conservative media outlets when choosing stories to curate for its “trending” news feature.

Though stories with a conservative slant regularly outperform those from moderate or liberal-leaning outlets, tensions escalated under former president Donald Trump. As tech companies scrambled to shore up defenses against misinformation in the wake of Russian influence operations in the 2016 election, they created policy on the fly for Trump’s often false and racist tweets. Under political pressure, Facebook tilted to the right in policies, personnel and public gestures, according to a Post investigation.

How social media ‘censorship’ became a front line in the culture war

Top Republicans and right-wing influencers routinely accuse the companies of secretly tampering with their follower counts or “shadowbanning” their posts, even as their online audiences have grown. For many influencers, promoting how deeply they’ve been suppressed has become a marketing tool, especially after a number of them were invited by Trump to a White House “social media summit” on censorship in 2019. The president’s son, Donald Trump Jr., that year solicited preorders for his book on Twitter by calling it “the book the leftist elites don’t want you to read.”

Prodded by calls in Congress to overhaul social media laws, Trump signed an executive order that sought to change Section 230, a decades-old legal shield that prevents tech companies from being sued over the posts, photos and videos that people share on their platforms. In 2021, social media companies made the unprecedented decision to ban a sitting president from their services in the wake of the Jan. 6 attack on the U.S. Capitol.

Trump’s ban ignited a new legislative strategy in Republican-led statehouses. Florida and Texas forged ahead with new laws aimed at prohibiting the companies from banning politicians and censoring political views. States and the tech industry have called on the Supreme Court to weigh in on the constitutionality of the laws, after federal appeals courts issued conflicting rulings. The Supreme Court recently asked the Biden administration to weigh in on whether states can bar social media companies from removing political speech.

From the early days of his deal to buy Twitter, Musk has signaled that he shares Republican concerns that tech companies are suppressing their views. Before closing the deal, he boosted criticism of Twitter executive Vijaya Gadde, who was involved in politically controversial content moderation decisions, including the decision to ban Trump. Republicans have summoned Gadde to testify at Wednesday’s hearing.

Twitter lawyer long weighed safety, free speech. Then Musk called her out.

Since the deal closed, House Republicans have pressed Musk to hand over records related to Twitter’s handling of the New York Post article about Hunter Biden. In December, a group of handpicked journalists tweeted screenshots of internal company documents dubbed the Twitter Files, and GOP policymakers immediately teased congressional action.

“We’re very serious about this. We’re very concerned about this,” Comer said in a December interview on Fox News.

Back on Capitol Hill, Comer described the hearing as the beginning of a “narrow investigation” into “influence-peddling by the Biden administration.” House Republicans have mounted a sprawling effort across multiple congressional committees to scrutinize communications between tech companies and Democratic leaders, blanketing platforms and public officials with demands for documents and internal emails.

“I think Musk should be applauded because he’s been very transparent,” Comer said. “He’s putting stuff out there.”

Democrats on the House Oversight Committee say they plan to use the hearing to probe former Twitter leaders on concerns about violence and misinformation.

“Elon Musk has made it clear that he is going to be completely with the right-wing propaganda program,” Rep. Jamie B. Raskin (Md.), the committee’s top Democrat, said in an interview with The Post.

Raskin said that the controversy over whether the government alerted Twitter that the Hunter Biden story could be foreign propaganda was a nonissue, and that GOP bills seeking to ban such interactions would only serve to benefit foreign leaders like Russian President Vladimir Putin.

“I think it should be completely within the power of government to alert private media entities about the existence of foreign propaganda and disinformation campaigns,” he said. “So that legislation … looks like it’s going to be very good news for Vladimir Putin.”

Jan. 6 Twitter witness: Failure to curb Trump spurred ‘terrifying’ choice

Meanwhile, discovery continues in the Missouri and Louisiana case. Biden administration lawyers have attempted to dismiss the case, arguing that it contains no plausible evidence of coercion. The U.S. Court of Appeals for the 5th Circuit has been skeptical of the states’ arguments, urging a lower court to consider the federal government’s argument that voluminous documents produced during discovery have so far shown no First Amendment violation.

State attorneys general leading the suit said in a recent statement that the litigation is part of a broader strategy to defend constitutional rights.

“This case is about the Biden administration’s blatant disregard for the First Amendment and its collusion with Big Tech social media companies to suppress speech it disagrees with,” Missouri Attorney General Andrew Bailey said.

Bailey’s office has promoted emails between the White House and Facebook, in which a White House official flags posts related to coronavirus vaccinations that he finds concerning. In one message, the official says that “the top post about vaccines today is tucker Carlson saying they don’t work.” Biden has previously called on social media companies to address coronavirus misinformation.

Barrett, the NYU professor, said political leaders and government officials have been communicating with companies for years, citing Trump’s dinner as president with Facebook chief executive Mark Zuckerberg. Often, such communication is not nefarious, Barrett said, and has the routine intention of getting out information about how to vote or protect public health.

“We don’t want there to be some kind of impenetrable wall between these companies and the government,” Barrett said.

There is a need for Silicon Valley to be more transparent about its policies for interacting with governments and legal enforcers, he added, and congressional hearings could be a venue for politicians from both parties to ask “fair and substantive” questions about companies’ efforts to promote authoritative information.

But Barrett is not expecting that at Wednesday’s hearing, which he said has “all the earmarks of a purely partisan mudslinging exercise.”

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Eight dogs at risk of being “destroyed” if not found homes

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Eight dogs at risk of being “destroyed” if not found homes

SAN ANGELO, Texas (Concho Valley Homepage) — Concho Valley PAWS posted on their Facebook page today that eight dogs are currently at risk of being “destroyed” if not found homes by 5 p.m. Friday, February 10, 2023.

Editors note: A ninth dog has been added to the list on the City of San Angelos’s Facebook page

The San Angelo Animal Shelter is currently at capacity with 180 dogs on the premise with more on the way.

CC PAWS

Listed below is a description of each at-risk dog from Concho Valley PAWS:

Leavey is a neutered male husky. High energy! Needs training and PAWS will provide new owners with professional training. He is 2 years and plays well in playgroup but requires 6 ft. fencing. No cats!

Charming is a 2-year-old male All-American Mix and prefers to be an only dog. He may do well with a submissive female in the home. He needs leash training. He does well with older children. He is still shy and a bit fearful so younger children may scare him. No cats!

Zeus is around 5 years old. He is a male lab mix that loves humans but not other animals. He does well on a leash and in a kennel. He’s neutered and ready to go home TODAY! No Cats!

Gilgo has anxiety issues and needs patience. He is GREAT with other dogs but does not trust humans and fear prevents him from showing well to adopters. He has the potential to be someone’s best friend. He needs a kind and patient soul to invest time and effort and we know he’s worth it! We are unsure if he will get along with cats.

Yowza is a female lab mix. She is one year old and has spent her life in the shelter and hasn’t even had a chance. She deserves to know what it’s like to be a part of a loving family! She’s high energy and needs training – she’s been confined her entire life. She does great with other dogs in the playgroup! PAWS will provide new owners with professional training. We are unsure if she will get along with cats.

Gummy Bear came to the shelter from a hoarding situation. He is shy and standoffish. He is fearful of men. He does great with other dogs – he lived in a home with 20 small dogs. But humans he does not trust. He is a male All-American breed approximately 3 years old.

Chewie is dog-selective and kennel reactive. He could benefit from living in a foster home where we could better get to know who he really is without the stress of the shelter environment. He is a large 60lb male dog and is approximately 2 years old.

Tac is a super fun boy with zero manners. Prior to living in the shelter, he had no opportunity for proper socialization or training. He has the potential to be a fantastic dog. He is loving and playful and has joy in life. PAWS will provide professional training for his new owner or foster.

Cheyenne is the ninth dog at risk and is listed as a Terrier, American Pit Bull / Mix. She is four years and six months old.

If interested, please contact [email protected] as soon as possible.

Click here for an Adoption Application

Click here for a Foster Application

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