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5 Ways To Lower Your Facebook Ads CPC

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5 ways to lower your facebook ads cpc

Return on investment is something which the investors would always want to get against any investments they make. Advertising on Facebook is no different. There are different ways you can get excellent ROI on Facebook ads. 

Advertising on Facebook needs a good amount of investment, and there are different ways of paying a platform to publish your ad. Here are the details about how a Facebook Ad works and how you can pay for it. Later you can go through the ways for decreasing your CPC rates. 

How Do Facebook Ads Work?

Facebook ads, like most other paid online advertising, works based on Pay-per-click. There are multiple formats of ads that you can publish on Facebook. Unlike the ads on Google, you can add videos and images on Facebook ads. 

Adding experiences and collections can be easier for the Facebook ads. Due to the conveniences related to the ads of Facebook, more advertisers are attracted towards the Facebook ads.

Payment Structures of Facebook Ads

The ad billing on Facebook can take place in different ways but it occurs with respect to 2 things: impressions and bids. The auction system is present and impressions play a vital role in determining the price of the ad.

Once the total number of clicks and impressions are counted, your bill on the Facebook ad is made. But there are a couple of settings concerned with payment in the case of Facebook ads. They are:

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Manual Payment: In case of manual payment, the advertiser has to create an account and drop some money in it. Facebook deducts money as per the rates at which the ads run. In the case of manual payment for ads, there will be no threshold on the billing. 

Automatic payment: The concept of billing threshold is present in the case of automatic payment for the Facebook ads. No matter the structure of payment, there will be a threshold up to which the billing is generated as your ad performs on the social networking site. Once it reaches the threshold point, you have to pay the amount. If you fail to pay, your ad will stop. The best way to pay Facebook after the threshold is reached is via your debit and credit card. 

Besides all these, it is very important to make sure that all the dues are cleared well in advance or you might lose your account abruptly.

Decreasing Facebook Ads CPC

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There are multiple ways to lower the CPC (Cost Per Click) of Facebook ads. Proper optimization can help you to improve the level of profit. Here are the five best practices you can follow:

1. Increase focus on CTR

The full form of CTR is Click-Through-Rate, and a boost in it can decrease the CPC of the Facebook Ad. It is also connected to the Relevance Score. 

As an advertiser, you should always add a CTA button to your ad and make it aesthetically strong. You should always add prominent images and headlines. Moreover, all the information can be added in random fonts. Make sure the fonts complement the mood of the ad.

Colors in the Facebook ads are yet another crucial thing that you need to add. You can choose the ad themes in such a manner that it complements the color theme of your business logo or the company.

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Making an ad aesthetically pleasing can boost the CTR rate in all accord and bring down the CPC rate. You may consult an ad maker for the same. 

2. Gain Knowledge About Relevant Score

The relevant score varies from 1 to 10. It is the determining number that shows the level of performance of the ad. Higher relevance scores can bring down the rate of CPC. As an advertiser, your primary aim would be to ensure your relevance score reaches 8 and above.

The fluctuation of the relevance score depends on the feedback of the ad on Facebook. You should check if there are more positive interactions for your ad. In the case of Facebook ads, you can only get a relevance score after your ad is saved more than 500 times. 

Accessing the relevance score is another important task you need to do as an advertiser. Here are the steps to do it:

  • Access the Ad manager on Facebook
  • Open the tab named ‘Ads’ 
  • Go through the list of ads you have already launched
  • Check the relevance score in the adjacent boxes

Some ways of boosting the relevant sore are given here in detail.

Specific targeting: You should always target your audience specifically. This can help your audience to create more positive interactions. 

Try matching the preference of the audience: As an advertiser, you must know the preference of the audience. Consult with the ad maker and upload only such pictures and messages with which you expect your audience to relate. 

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Avoid publishing a single ad for a long time: You should not publish the same ad on Facebook for a prolonged period of time. It diminishes the credibility of the ad. If you are serious about investing in paid advertising on a social networking site like Facebook, consider refreshing your ads in timely intervals. 

No offensive content should be present: No ads should contain any offensive content. You should also check that no sarcastic comments are present in the ad. 

Follow mixed targeting: As Facebook ads give you independence in ad targeting, you can follow mixed targeting. The mixed targeting is solely based on ads catering to different sets of the audience with different behavior and interests. This widens the reach and as a result, you cater to more audiences.

3. Audience overlap needs to be restricted

The audience overlap needs to be restricted while the Facebook ad campaign is on. If the overlap does not happen, positive feedback on the ads can occur. You should not spend money to show the same ad to multiple sets of audiences.  

A good observation of the Ad manager can help you understand if you are presenting multiple ads to the same audience. In such cases, you would need to exclude the set of audiences manually. As an advertiser and a businessperson, you should always check the audience and restrict them to see only one ad. 

4. Conversion Tracking and retargeting is crucial

Proper conversion tracking can help you generate more revenue from the Facebook ads. As a result, you can shift to a profitable situation faster. An experienced marketing person can execute proper conversion tracking easily if he/she has prior knowledge.

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You can suggest the marketing executive use Facebook Pixel for tracking the rate of conversion. On understanding the rate of conversion, retargeting the audience with your Facebook ads will become easier. Check the following things if you are up for the retargeting:

  • Website Traffic Audience
  • Customer File Audience

5. Targeting Specific Audience through Campaigns

Targeting specific audiences can be done by running multiple campaigns of the same audience interests, but when it comes to a bidding war, it is a bold thing to do. As mentioned earlier, you must never settle for people who might turn out to be casual leads. 

Final Words

To run an online business is better to play smart than hard. First, execute the free techniques to ensure your business’ social media exposure. But if you have already done that and you are ready to invest in Facebook ads, these tips can help you save more in the total process and provide you with a chance of investing your savings on making engaging content.

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Christian family goes in hiding after being cleared of blasphemy

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Christian family goes in hiding after being cleared of blasphemy

LAHORE, Pakistan — A court in Pakistan granted bail to a Christian falsely charged with blasphemy, but he and his family have separated and gone into hiding amid threats to their lives, sources said.

Haroon Shahzad (right) with attorney Aneeqa Maria. | The Voice Society/Morning Star News

Haroon Shahzad, 45, was released from Sargodha District Jail on Nov. 15, said his attorney, Aneeqa Maria. Shahzad was charged with blasphemy on June 30 after posting Bible verses on Facebook that infuriated Muslims, causing dozens of Christian families in Chak 49 Shumaali, near Sargodha in Punjab Province, to flee their homes.

Lahore High Court Judge Ali Baqir Najfi granted bail on Nov. 6, but the decision and his release on Nov. 15 were not made public until now due to security fears for his life, Maria said.

Shahzad told Morning Star News by telephone from an undisclosed location that the false accusation has changed his family’s lives forever.

“My family has been on the run from the time I was implicated in this false charge and arrested by the police under mob pressure,” Shahzad told Morning Star News. “My eldest daughter had just started her second year in college, but it’s been more than four months now that she hasn’t been able to return to her institution. My other children are also unable to resume their education as my family is compelled to change their location after 15-20 days as a security precaution.”

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Though he was not tortured during incarceration, he said, the pain of being away from his family and thinking about their well-being and safety gave him countless sleepless nights.

“All of this is due to the fact that the complainant, Imran Ladhar, has widely shared my photo on social media and declared me liable for death for alleged blasphemy,” he said in a choked voice. “As soon as Ladhar heard about my bail, he and his accomplices started gathering people in the village and incited them against me and my family. He’s trying his best to ensure that we are never able to go back to the village.”

Shahzad has met with his family only once since his release on bail, and they are unable to return to their village in the foreseeable future, he said.

“We are not together,” he told Morning Star News. “They are living at a relative’s house while I’m taking refuge elsewhere. I don’t know when this agonizing situation will come to an end.”

The Christian said the complainant, said to be a member of Islamist extremist party Tehreek-e-Labbaik Pakistan and also allegedly connected with banned terrorist group Lashkar-e-Jhangvi, filed the charge because of a grudge. Shahzad said he and his family had obtained valuable government land and allotted it for construction of a church building, and Ladhar and others had filed multiple cases against the allotment and lost all of them after a four-year legal battle.

“Another probable reason for Ladhar’s jealousy could be that we were financially better off than most Christian families of the village,” he said. “I was running a successful paint business in Sargodha city, but that too has shut down due to this case.”

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Regarding the social media post, Shahzad said he had no intention of hurting Muslim sentiments by sharing the biblical verse on his Facebook page.

“I posted the verse a week before Eid Al Adha [Feast of the Sacrifice] but I had no idea that it would be used to target me and my family,” he said. “In fact, when I came to know that Ladhar was provoking the villagers against me, I deleted the post and decided to meet the village elders to explain my position.”

The village elders were already influenced by Ladhar and refused to listen to him, Shahzad said.

“I was left with no option but to flee the village when I heard that Ladhar was amassing a mob to attack me,” he said.

Shahzad pleaded with government authorities for justice, saying he should not be punished for sharing a verse from the Bible that in no way constituted blasphemy.

Similar to other cases

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Shahzad’s attorney, Maria, told Morning Star News that events in Shahzad’s case were similar to other blasphemy cases filed against Christians.

“Defective investigation, mala fide on the part of the police and complainant, violent protests against the accused persons and threats to them and their families, forcing their displacement from their ancestral areas, have become hallmarks of all blasphemy allegations in Pakistan,” said Maria, head of The Voice Society, a Christian paralegal organization.

She said that the case filed against Shahzad was gross violation of Section 196 of the Criminal Procedure Code (CrPC), which states that police cannot register a case under the Section 295-A blasphemy statute against a private citizen without the approval of the provincial government or federal agencies.

Maria added that Shahzad and his family have continued to suffer even though there was no evidence of blasphemy.

“The social stigma attached with a blasphemy accusation will likely have a long-lasting impact on their lives, whereas his accuser, Imran Ladhar, would not have to face any consequence of his false accusation,” she said.

The judge who granted bail noted that Shahzad was charged with blasphemy under Section 295-A, which is a non-cognizable offense, and Section 298, which is bailable. The judge also noted that police had not submitted the forensic report of Shahzad’s cell phone and said evidence was required to prove that the social media was blasphemous, according to Maria.

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Bail was set at 100,000 Pakistani rupees (US $350) and two personal sureties, and the judge ordered police to further investigate, she said.

Shahzad, a paint contractor, on June 29 posted on his Facebook page 1 Cor. 10:18-21 regarding food sacrificed to idols, as Muslims were beginning the four-day festival of Eid al-Adha, which involves slaughtering an animal and sharing the meat.

A Muslim villager took a screenshot of the post, sent it to local social media groups and accused Shahzad of likening Muslims to pagans and disrespecting the Abrahamic tradition of animal sacrifice.

Though Shahzad made no comment in the post, inflammatory or otherwise, the situation became tense after Friday prayers when announcements were made from mosque loudspeakers telling people to gather for a protest, family sources previously told Morning Star News.

Fearing violence as mobs grew in the village, most Christian families fled their homes, leaving everything behind.

In a bid to restore order, the police registered a case against Shahzad under Sections 295-A and 298. Section 295-A relates to “deliberate and malicious acts intended to outrage religious feelings of any class by insulting its religion or religious beliefs” and is punishable with imprisonment of up to 10 years and fine, or both. Section 298 prescribes up to one year in prison and a fine, or both, for hurting religious sentiments.

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Pakistan ranked seventh on Open Doors’ 2023 World Watch List of the most difficult places to be a Christian, up from eighth the previous year.

Morning Star News is the only independent news service focusing exclusively on the persecution of Christians. The nonprofit’s mission is to provide complete, reliable, even-handed news in order to empower those in the free world to help persecuted Christians, and to encourage persecuted Christians by informing them that they are not alone in their suffering.

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Individual + Team Stats: Hornets vs. Timberwolves

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CHARLOTTE HORNETS MINNESOTA TIMBERWOLVES You can follow us for future coverage by liking us on Facebook & following us on X: Facebook – All Hornets X – …

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What went wrong with ‘the Metaverse’? An insider’s postmortem

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What went wrong with 'the Metaverse'? An insider's postmortem


It’s now two years since Facebook changed its name to Meta, ushering in a brief but blazing enthusiasm over “the Metaverse”, a concept from science fiction that suddenly seemed to be the next inevitable leap in technology. For most people in tech, however, the term has since lost its luster, seemingly supplanted by any product with “artificial intelligence” attached to its description. 

But the true story of the Metaverse’s rise and fall in public awareness is much more complicated and interesting than simply being the short life cycle of a buzzword — it also reflects a collective failure of both imagination and understanding.  

Consider:

The forgotten novel

Ironically, many tech reporters discounted or even ignored the profound influence of Snow Crash on actual working technologists. The founders of Roblox and Epic (creator of Fortnite) among many other developers were directly inspired by the novel. Despite that, Neal Stephenson’s classic cyberpunk tale has often been depicted as if it were an obscure dystopian tome which merely coined the term. As opposed to what it actually did: describe the concept with a biblical specificity that thousands of developers have referenced in their virtual world projects — many of which have already become extremely popular.

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Snow Crash.

You can see this lack of clarity in many of the mass tech headlines attempting to describe the Metaverse in the wake of Facebook’s name change: 

In a widely shared “obituary” to the Metaverse, Business Insider’s Ed Zitron even compounded the confusion still further by inexplicably misattributing the concept to TRON, the original Disney movie from the 80s.

Had the media referenced Snow Crash far more accurately when the buzz began, they’d come away with a much better understanding of why so many technologists are excited by the Metaverse concept — and realize its early incarnation is already gaining strong user traction.  

Because in the book, the Metaverse is a vast, immersive virtual world that’s simultaneously accessible by millions of people through highly customizable avatars and powerful experience creation tools that are integrated with the offline world through its virtual economy and external technology. In other words, it’s more or less like Roblox and Fortnite — platforms with many tens of millions of active users. 

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But then again, the tech media can’t be fully blamed for following Mark Zuckerberg’s lead.

Rather than create a vision for its Metaverse iterating on already successful platforms — Roblox’s 2020 IPO filing even describes itself as the metaverse — Meta’s executive leadership cobbled together a mishmash of disparate products. Most of which, such as remotely working in VR headsets, remain far from proven. According to an internal Blind survey, a majority of Zuckerberg’s own employees say he has not adequately explained what he means by the Metaverse even to them.

Grievous of all, Zuckerberg and his CTO Andrew Bosworth promoted a conception of the Metaverse in which the Quest headset was central. To do so, they had to overlook compelling evidence — raised by senior Microsoft researcher danah boyd at the time of the company acquiring Oculus in 2014 — that females have a high propensity to get nauseous using VR.

Meta Quest 3 comes out on October 10 for $500.
Meta Quest 3.

Contacted in late 2022 while writing Making a Metaverse That Matters, danah told me no one at Oculus or Meta followed up with her about the research questions she raised. Over the years, I have asked several senior Meta staffers (past and present) about this and have yet to receive an adequate reply. Unsurprisingly, Meta’s Quest 2 VR headset has an estimated install base of only about 20 million units, significantly smaller than the customer count of leading video game consoles. A product that tends to make half the population puke is not exactly destined for the mass market — let alone a reliable base for building the Metaverse. 

Ironically, Neal Stephenson himself has frequently insisted that virtual reality is absolutely not a prerequisite for the Metaverse, since flat screens display immersive virtual worlds just fine. But here again, the tech media instead ratified Meta’s flawed VR-centric vision by constantly illustrating articles about the Metaverse with photos of people happily donning headsets to access it — inadvertently setting up a straw man destined to soon go ablaze.

Duct-taped to yet another buzzword

Further sealing the Metaverse hype wave’s fate, it crested around the same time that Web3 and crypto were still enjoying their own euphoria period. This inevitably spawned the “cryptoverse” with platforms like Decentraland and The Sandbox. When the crypto crash came, it was easy to assume the Metaverse was also part of that fall.

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But the cryptoverse platforms failed in the same way that other crypto schemes have gone awry: By offering a virtual world as a speculative opportunity, it primarily attracted crypto speculators, not virtual world enthusiasts. By October of 2022, Decentraland was only tracking 7,000 daily active users, game industry analyst Lars Doucet informed me

“Everybody who is still playing is basically just playing poker,” as Lars put it. “This seems to be a kind of recurring trend in dead-end crypto projects. Kind of an eerie rhyme with left-behind American cities where drugs come in and anyone who is left is strung out at a slot machine parlor or liquor store.”

All this occurred as the rise of generative AI birthed another, shinier buzzword — one that people not well-versed in immersive virtual worlds could better understand.

But as “the Metaverse” receded as a hype totem, a hilarious thing happened: Actual metaverse platforms continued growing. Roblox now counts over 300 million monthly active users, making its population nearly the size of the entire United States; Fortnite had its best usage day in 6 years. Meta continues plodding along but seems to finally be learning from its mistakes — for instance, launching a mobile version of its metaverse platform Horizon Worlds.  

Roblox leads the rise of user-generated content.
Roblox.

Into this mix, a new wave of metaverse platforms is preparing to launch, refreshingly led by seasoned, successful game developers: Raph Koster with Playable Worlds, Jenova Chen with his early, successful forays into metaverse experiences, and Everywhere, a metaverse platform lead developed by a veteran of the Grand Theft Auto franchise.

At some point, everyone in tech who co-signed the “death” of the Metaverse may notice this sustained growth. By then however, the term may no longer require much usage, just as the term “information superhighway” fell away as broadband Internet went mainstream.  

Wagner James Au is author of Making a Metaverse That Matters: From Snow Crash & Second Life to A Virtual World Worth Fighting For 

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