Zuckerberg defends politician ads that will be 0.5% of 2020 revenue

As Jack Dorsey announced his company Twitter would drop all political ads, Facebook CEO Zuckerberg doubled-down on his policy of refusing to fact-check politicians’ ads. “At times of social tension…

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Facebook shares rise on strong Q3, users up 2% to 2.45B

Despite ongoing public relations crises, Facebook kept growing in Q3 2019, demonstrating that media backlash does not necessarily equate to poor business performance. Facebook reached 2.45 billion monthly users, up…

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Facebook staff demand Zuckerberg limit lies in political ads

Submit campaign ads to fact checking, limit microtargeting, cap spending, observe silence periods or at least warn users. These are the solutions Facebook employees put forward in an open letter…

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Facebook campaign budget optimization: How marketers must prepare for September 1, 2019

If you are using Facebook’s Ads Manager, campaign budget optimization (CBO) will become mandatory for all ad campaigns as of September 1, 2019.  If you are using an API tool like…

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