SOCIAL
Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024 11/28/2023
The latest analysis of the effects of
invalid traffic/IVT estimates that the problem will result in $72.37 billion in wasted ad spend in 2024 — up 33% from an estimated $54.63 billion wasted in 2022.
The report, from marketing efficiency platform Lunio, was based on an analysis of 2.6 …
