Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by...
Spending on cloud infrastructure services in mainland China hit $9.2 billion USD (£7.29bn) in the third quarter of 2023 accounting for 12% of global cloud spend,...
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize for...
The latest analysis of the effects of invalid traffic/IVT estimates that the problem will result in $72.37 billion in wasted ad spend in 2024 — up...
Microsoft solution provider Avanade has launched a platform to help businesses establish an AI-ready digital core and unlock funding to reinvest in innovation. ‘Avanade Cloud Impact’...
Vertice, an optimisation platform for SaaS and cloud spend, has unveiled the results of its global survey, ‘The State of Cloud Cost Optimisation’, which reveals that...
Brand presence and coverage is an important aspect of any PPC strategy. Some businesses like to consistently bid on their brand names while others completely avoid...
Connected TV (CTV) ad spend is expected to reach $25.9 billion globally this year, up 13.2% year-over-year, a new study from WARC Media found. Although it’s...
Progressive Insurance CMO, Remi Kent, Spoke to Insider About Strategic Reductions in Ad Spend Description Angle down icon An icon in the shape of an angle...
Nearly 60 percent of the world uses social media, and the typical user spends more than two hours a day on it. With 4.8 billion users...
