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Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it’s valuable to know...
Media ad spend in 2023 will grow 5.9% overall, year-over-year, according to IAB’s ad budget outlook. IAB highlights several high-growth categories, led by B2B (up 20.8%),...
Despite 90% of digital leaders in the UK expecting an economic downturn, tech spend this year is set to grow at its third fastest rate in...
Cloud infrastructure services continued to be in high demand in Q2 2022. Worldwide spending increased 33% year on year to $62.3 billion, driven by a range...
Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. ...
When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know well that our budgets are the first to...
A new report finds that almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites, reducing ad spend ROI amid mounting...
The leading technology and data-driven customer experience company, Merkle, released its quarterly Performance Media Report last week. Research from the past quarter shows valuable insights into...
There’s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time...
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in...
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