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Facebook eases rules to allow violent speech against ‘Russian invaders’

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Facebook has loosened its rules against violent speech amid Russia's invasion of Ukraine

Facebook has loosened its rules against violent speech amid Russia’s invasion of Ukraine – Copyright AFP Stefani Reynolds

Facebook said Thursday that due to the invasion of Ukraine it has temporarily eased its rules regarding violent speech to allow statements like “death to Russian invaders,” but not credible threats against civilians.

Moscow’s internationally condemned invasion of its neighbor has provoked unprecedented sanctions from Western governments and businesses, but also a surge of online anger.

“As a result of the Russian invasion of Ukraine, we have temporarily made allowances for forms of political expression that would normally violate our rules like violent speech such as ‘death to the Russian invaders,’” Facebook’s parent company Meta said in a statement.

“We still won’t allow credible calls for violence against Russian civilians,” it added.

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Facebook made its statement after a Reuters report, citing the firm’s emails to its content moderators, which said the policy applies to Armenia, Azerbaijan, Estonia, Georgia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovakia and Ukraine.

Facebook and other US tech giants have moved to penalize Russia for the attack on Ukraine, and Moscow has also moved to block access to the leading social media network as well as Twitter.

Russia thus joins the very small club of countries barring the largest social network in the world, along with China and North Korea.

Since Moscow’s invasion of Ukraine last month, Russian authorities have stepped up pressure against independent media even though press freedoms in the country were already rapidly waning.

Blocking of Facebook and restricting of Twitter last week came the same day Moscow backed the imposition of jail terms on media publishing “false information” about the military.

In this context, Facebook had played a key information distribution role in Russia, even as it endures withering criticism in the West over matters ranging from political division to teenagers’ mental health.

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The war is, meanwhile, taking place during a period of unprecedented crackdown on the Russian opposition, with has included protest leaders being assassinated, jailed or forced out of the country.

Big US tech firms like Apple and Microsoft have announced halting the sale of their products in Russia, while other companies have made public their “pauses” of certain business activities or ties.

Last week, US internet service provider Cogent Communications said it had “terminated its contracts with customers billing out of Russia.”

The Washington Post reported Cogent has “several dozen customers in Russia, with many of them, such as state-owned telecommunications giant Rostelecom, being close to the government.”

It’s exactly the kind of measure Ukrainian officials have been campaigning heavily for as they ask Russia be cut off from everything from Netflix to Instagram.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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