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Facebook eases rules to allow violent speech against ‘Russian invaders’

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Facebook has loosened its rules against violent speech amid Russia's invasion of Ukraine

Facebook has loosened its rules against violent speech amid Russia’s invasion of Ukraine – Copyright AFP Stefani Reynolds

Facebook said Thursday that due to the invasion of Ukraine it has temporarily eased its rules regarding violent speech to allow statements like “death to Russian invaders,” but not credible threats against civilians.

Moscow’s internationally condemned invasion of its neighbor has provoked unprecedented sanctions from Western governments and businesses, but also a surge of online anger.

“As a result of the Russian invasion of Ukraine, we have temporarily made allowances for forms of political expression that would normally violate our rules like violent speech such as ‘death to the Russian invaders,’” Facebook’s parent company Meta said in a statement.

“We still won’t allow credible calls for violence against Russian civilians,” it added.

Facebook made its statement after a Reuters report, citing the firm’s emails to its content moderators, which said the policy applies to Armenia, Azerbaijan, Estonia, Georgia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovakia and Ukraine.

Facebook and other US tech giants have moved to penalize Russia for the attack on Ukraine, and Moscow has also moved to block access to the leading social media network as well as Twitter.

Russia thus joins the very small club of countries barring the largest social network in the world, along with China and North Korea.

Since Moscow’s invasion of Ukraine last month, Russian authorities have stepped up pressure against independent media even though press freedoms in the country were already rapidly waning.

Blocking of Facebook and restricting of Twitter last week came the same day Moscow backed the imposition of jail terms on media publishing “false information” about the military.

In this context, Facebook had played a key information distribution role in Russia, even as it endures withering criticism in the West over matters ranging from political division to teenagers’ mental health.

The war is, meanwhile, taking place during a period of unprecedented crackdown on the Russian opposition, with has included protest leaders being assassinated, jailed or forced out of the country.

Big US tech firms like Apple and Microsoft have announced halting the sale of their products in Russia, while other companies have made public their “pauses” of certain business activities or ties.

Last week, US internet service provider Cogent Communications said it had “terminated its contracts with customers billing out of Russia.”

The Washington Post reported Cogent has “several dozen customers in Russia, with many of them, such as state-owned telecommunications giant Rostelecom, being close to the government.”

It’s exactly the kind of measure Ukrainian officials have been campaigning heavily for as they ask Russia be cut off from everything from Netflix to Instagram.


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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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