Connect with us

SOCIAL

Twitter Adds New, Simplified Option to Pin a Timeline of Latest Tweets

Published

on

Twitter Adds New, Simplified Option to Pin a Timeline of Latest Tweets


Twitter’s looking to make it easier for people to access the latest tweets from users that they follow, with a new option to pin a ‘Latest Tweets’ timeline, so you can simply swipe across to see an algorithm-free tweet feed.

As you can see here, now, when you tap on the star icon to view tweets in reverse chronological order, you’ll also have the option to pin your ‘Latest’ timeline, which will then add it as a swipeable, permanent alternative feed.

That addresses user calls for a reverse chronological tweet feed, and while Twitter has had this sorting option available to users since 2018, the added capacity to create a separate, real-time stream of your latest tweets will make it an even more accessible consideration, providing an easier way to avoid algorithm sorting.

Which, interestingly enough, is what former CEO Jack Dorsey essentially proposed last August, with this tweet.

Which was a little odd at the time, because Dorsey was still in charge of the app. Like, if he saw such value in this option, why not make it an actual, native tweet addition, as opposed to using a third-party app?

Which is what Twitter has now done – which it actually launched to some users back in October, though in a slightly different form.

Now, all users will have the option to create a swipeable ‘Latest’ feed, if they choose, as opposed to it being automatically added. So if you like the current feed, no problem, but if you want the option to check out the latest tweets as they come through, you can also do that.

How popular it will be is difficult to guess. Twitter’s switch to a default algorithm feed has been effective, with tweet engagement steadily rising since it rolled out the option, which presents your tweets based on overall engagement, as well as your personal interactive behaviors in the app.

Twitter mDAU growth over time

But at the same time, many Twitter users view the algorithm-defined feed as being contrary to what Twitter is all about, in highlighting the latest news and updates in real-time. As a result, calls for the removal of the Twitter algorithm have persisted over time, and even though, as noted, Twitter has provided an option to switch over to a ‘Latest’ feed for the past three years, the fact that your stream reverts to the algorithm, and that you can’t set ‘Latest’ as the default, has frustrated some users.

This should address those concerns – so long as users are aware of it.

At the least, it should help to quell some angst over the algorithm-defined feed, by providing a simple option to avoid tweet ranking if you choose.





Source link

SOCIAL

Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Published

on

Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.



Source link

Continue Reading

SOCIAL

‘Stop the hate’ online, UN chief pleads on Holocaust Day

Published

on

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

Source link

Continue Reading

SOCIAL

Weird of the Week

Published

on

Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

Source link

Continue Reading

Trending

en_USEnglish