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Twitter Adds New, Simplified Option to Pin a Timeline of Latest Tweets

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Twitter Adds New, Simplified Option to Pin a Timeline of Latest Tweets


Twitter’s looking to make it easier for people to access the latest tweets from users that they follow, with a new option to pin a ‘Latest Tweets’ timeline, so you can simply swipe across to see an algorithm-free tweet feed.

As you can see here, now, when you tap on the star icon to view tweets in reverse chronological order, you’ll also have the option to pin your ‘Latest’ timeline, which will then add it as a swipeable, permanent alternative feed.

That addresses user calls for a reverse chronological tweet feed, and while Twitter has had this sorting option available to users since 2018, the added capacity to create a separate, real-time stream of your latest tweets will make it an even more accessible consideration, providing an easier way to avoid algorithm sorting.

Which, interestingly enough, is what former CEO Jack Dorsey essentially proposed last August, with this tweet.

Which was a little odd at the time, because Dorsey was still in charge of the app. Like, if he saw such value in this option, why not make it an actual, native tweet addition, as opposed to using a third-party app?

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Which is what Twitter has now done – which it actually launched to some users back in October, though in a slightly different form.

Now, all users will have the option to create a swipeable ‘Latest’ feed, if they choose, as opposed to it being automatically added. So if you like the current feed, no problem, but if you want the option to check out the latest tweets as they come through, you can also do that.

How popular it will be is difficult to guess. Twitter’s switch to a default algorithm feed has been effective, with tweet engagement steadily rising since it rolled out the option, which presents your tweets based on overall engagement, as well as your personal interactive behaviors in the app.

Twitter mDAU growth over time

But at the same time, many Twitter users view the algorithm-defined feed as being contrary to what Twitter is all about, in highlighting the latest news and updates in real-time. As a result, calls for the removal of the Twitter algorithm have persisted over time, and even though, as noted, Twitter has provided an option to switch over to a ‘Latest’ feed for the past three years, the fact that your stream reverts to the algorithm, and that you can’t set ‘Latest’ as the default, has frustrated some users.

This should address those concerns – so long as users are aware of it.

At the least, it should help to quell some angst over the algorithm-defined feed, by providing a simple option to avoid tweet ranking if you choose.





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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and brands on Messenger alone every month. It’s convenient, generally sees quick response, and is available within the apps that people are already comfortable with for their direct interactions. In fact, 64% of people now say they would prefer to message rather than call a business.

With this in mind, Meta recently partnered with the Boston Consulting Group on a survey of more than 6,500 respondents across the APAC region, in order to glean more insight into how APAC users are looking to use messaging for brand queries, and how businesses can better align with these shifts.

The 29-page report, which you can download here, includes a range of valuable insights into the importance, and value, of messaging interactions. Here’s a look at some of the key notes:

First off, the report looks at the growing adoption of business messaging, and how that’s changed throughout the pandemic.

The global lockdowns led to a significant boost in eCommerce activity, and as such, it’s little surprise to see the reliance on business messaging rise in recent years. But that’s also a key trend of note for brands – as more consumers conduct more of their interactions via messaging, and other online means, that, in turn, increases their expectation of the same options from other businesses.

The report also provides a somewhat surprising look at how often people are messaging with brands:

Meta messaging report

That’s a lot of activity, which seems more impactful than the raw numbers, in terms of messaging volume. A lot of consumers are interacting with brands every other day, so it’s not just that they’re using this as a supplementary connection channel, it’s fast becoming an essential connector for businesses.

The report also looks at the different ways in which brands can use messaging within their process:

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Meta messaging report
Meta messaging report

As well as the key pain points for consumers when messaging with brands:

Meta messaging report

There are some interesting insights here, worth factoring into your planning. Really, if you’re not offering direct messaging as a connective option, or optimizing for it, you’re likely missing out. And while this data is APAC specific, most of these trends would likely hold in other regions as well, which could give you some food for thought for your planning, particularly as we head into the holiday sales push.

You can download Meta’s full ‘Business Messaging: The Quiet Channel Revolution across Tech’ report here.

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