Meta is looking to provide more transparency over how it utilizes Facebook user data, and what you can do to control such, via a new ‘Privacy Center’ tool, which will provide a comprehensive overview of its various usage tracking aspects.
The new Privacy Center, which will initially be made available to some Facebook desktop users in the US, includes five specific elements, outlining the data that Meta collects in each, and how you can switch its data tracking off, if you choose.
Those five elements are:
- Security – You can brush up on account security, set up tools like two-factor authentication or learn more about how Meta fights data scraping.
- Sharing – You can visit this guide if you have questions about who sees what you post, or how you can clean up old posts on your profile using tools like Manage Activity.
- Collection – Learn about the different types of data that Meta collects, and how you can view that data through tools like Access Your Information.
- Use – Learn more about how and why we use data, and explore the controls we offer to manage how your information is used.
- Ads – Learn more about how your information is used to determine the ads you see, and make use of ad controls like Ad Preferences.
Much of this has been accessible via other means in the past, including ‘Privacy Shortcuts’ in your Facebook settings, while Facebook also added a ‘Privacy Check-Up’ tool in 2020 to make these controls more overt, and ensure more people were, at the least, prompted to update their personal controls.
So in essence, this new Privacy Center doesn’t add much, functionally. So why the update?
This week, the data protection watchdog in France, CNIL, announced that it had issued a €60M ($68M) fine to Facebook for breaching French law in relation to cookie tracking, following investigations into how it presents data tracking choices to users.
“CNIL has noted, following investigations, that the websites facebook.com, google.fr and youtube.com offer a button allowing the user to immediately accept cookies. However, they do not provide an equivalent solution (button or other) enabling the Internet user to easily refuse the deposit of these cookies. Several clicks are required to refuse all cookies, against a single one to accept them.”
CNIL found that this affects the freedom of consent, which is an infringement of Article 82 of the French Data Protection Act, leading to the penalties.
It’s not explicitly communicated in Meta’s announcement, but it seems that the new Privacy Center controls aim to better align with such requirements, providing more, clearer transparency over all aspects of Facebook’s data tracking processes, along with improved controls to empower users to switch off any element of such, if they choose.
Of course, the effectiveness of such then comes down to whether people actually use it, and how many people actually tap through to find out more about such tracking. But that’s not Meta’s responsibility – Meta only needs to ensure that such controls are accessible in order to adhere to advancing requirements around data collection and use.
The Privacy Center will facilitate this, and will also become a key hub for all such controls, as Meta works to meet advancing privacy requirements in different regions.
As noted, the new Privacy Center is being made available to some people using Facebook on desktop, with Meta planning a broader roll out ‘in the coming months’.
People who have access will be able to find the new ‘Privacy Center’ link in the ‘Settings and Privacy’ element.
LinkedIn Announces the Retirement of its LinkedIn Lite App
LinkedIn has announced that it’s shutting down LinkedIn Lite, its pared-back version of the platform, designed for users in regions with more restricted connectivity and data access provisions.
Originally launched back in 2017 as a way to help “level the playing field for all members when it comes to accessibility”, LinkedIn Lite includes the basic functionality of LinkedIn, and is designed to load faster, while also using less data, handy for regions with more restrictive data plans.
But as LinkedIn continues to evolve, the Lite app gets further behind, with the full app’s more advanced functionalities – like video connection, full profile display features, Creator Mode, etc. – all getting more and more distant from the streamlined tool.
And with global connectivity evolving, LinkedIn now feels confident that it can move on without the scaled-back variation, which could also help boost in-app engagement and usage, and make LinkedIn a more significant presence in key markets.
Which, as you can see here, are growing. Now at 810 million total members, LinkedIn continues to gain momentum in developing regions, especially India (85m members, up from 60m in 2019), South Africa (+2m since 2019), the Philippines (+3m) and Nigeria (+1m)
As with most social apps, India is a key focus, and LinkedIn says that Indian adoption of the full version of the app is now rising at 4x the global average, as mobile adoption continues to soar in the nation.
At the same time, retirement of the Lite app could also give LinkedIn’s team more opportunity to develop and maintain its new ‘InJobs’ app in China, with the full version of LinkedIn removed from China last October due to increasing regulatory pressure and scrutiny.
At 56 million users, maintaining connection with China is key, and maybe that’s another factor in LinkedIn’s decision to step away from its scaled-down version.
Either way, the LinkedIn Lite app will be removed from Android app stores on 27th January 27th, before being deactivated completely March 15th.
LinkedIn says that it will transition Lite app users over to the full LinkedIn experience over the next few weeks.
Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]
Super Bowl LVI is just around the corner, which also means that we’ll soon see the biggest showcase of ad content of the year, highlighting new trends, creative activations and opportunities, which can sometimes re-shape advertising approaches from that moment forward.
And this year looks set to be particularly significant. As more people look towards a post-pandemic future, there’s a big opportunities for clever marketers to tap into this enthusiasm, and the various trends that come with it. That’ll likely see more innovative, integrated ad approaches, which will extend beyond the initial big game activations, and showcase new opportunities.
Twitter’s keen to cash in on that excitement. This week, Twitter’s published a new overview of user trends around the NFL playoffs, highlighting the huge boost in tweet activity heading into Super Bowl weekend.
As Twitter notes:
“In the 2022 Divisional Round alone, we saw 27% more impressions on Tweets about the NFL, 58% more Tweets overall, and 42% more unique authors, compared with one year ago.”
It could be a key platform for boosting your tie-in efforts – and if you are considering the potential of Twitter ads for your campaigns, then these new stats might help.
Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]
Do you like K-pop?
Increasingly, the chances are that you do, given the massive growth of K-pop fandom around the world, with megabands like BTS and Blackpink building huge audiences, and each becoming cultural forces within themselves.
That fandom is most significantly present on Twitter, which has become a key hub for K-pop enthusiasts. K-pop tweeters are now so prominent that they even have the power to quash controversial hashtag movements, by banding together to flood the streams with K-pop-related tweets instead.
It’s amazing to see, and today, Twitter has shared some new insights into the rising K-pop conversation, which got even bigger, once again, in 2021.
As explained by Twitter:
“With a massive 7.8 billion global Tweets in 2021, #KpopTwitter once again showed its power by breaking its previous record of 6.7 billion Tweets in 2020. Registering a notable 16% increase in Tweet volume globally, #KpopTwitter conversations became more diverse and vibrant in 2021.”
So where, exactly, is K-pop discussion trending, and who are the big bands of note? Check out the below insights from Twitter – which also includes a list of rising K-pop stars if you want to get ahead of the curve.
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