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FCC Commissioner Calls for TikTok to be Removed From US App Stores

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TikTok Expands Test of Downvotes for Video Replies, Adds New Prompts to Highlight its Safety Tools

Could TikTok be in for another legal challenge in order to remain in operation in the US?

It seems that the heat could be rising for the app once again, with FCC Commissioner Brendan Carr publishing an open letter that calls upon both Apple and Google to remove TikTok from their app stores due to TikTok’s ‘pattern of surreptitious data practices’, which specifically relates to how it shares data with its Chinese parent company.

As per Carr:

“TikTok is not what it appears to be on the surface. It’s not just an app for sharing funny videos or memes. That’s the sheep’s clothing. At its core, TikTok functions as a sophisticated surveillance tool that harvests extensive amounts of personal and sensitive data.”

Care notes that TikTok tracks a range of data inputs, including search and browsing histories, keystroke patterns, biometric identifiers, draft messages and other metadata, while it can also access text, images, and videos that are stored on a device’s clipboard.

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Or it could. Back in 2020, with the introduction of iOS 14, TikTok users noted that the app was tracking their Clipboard content, with the new iOS notifiers showing that TikTok was accessing the Clipboard every few seconds. Amid various questions around why it would need to do so, TikTok then said that it would remove from this element from the app – but still, the fact that TikTok was disingenuously sucking in more user data underlined concerns that it is indeed being used to glean maximum insight on its users. And with parent company ByteDance beholden to the CCP, under China’s controversial cybersecurity policies, the concern remains that TikTok could inadvertently be used as a surveillance tool in every market that it operates.

Carr further notes that bipartisan leaders in both the Senate and House have flagged concerns about the app at different times, and says that the case against the app is compelling enough to remove it from the US entirely, either via policy ruling or by Apple and Google cutting it off from their platforms.

The policy route has already been tested, with former President Donald Trump issuing an Executive Order in 2020 that would have forced the sale of the app into US ownership, to alleviate data sharing concerns. Though the legal grounding for that push was never established, and shortly after the 2020 election, incoming President Joe Biden advised his staff to step back from the long-running TikTok challenge – though even then, Biden noted that he held concerns about the app and its systems.

Could those issues be reignited as a result of Carr’s letter?

It definitely seems like the key concerns remain, though TikTok would no doubt have hoped that it had side-stepped this issue by moving its US user data to Oracle servers, which it advised had been completed earlier this month.

Will that be enough to fend off another challenge?

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As Trump’s original EO outlined, the key concern is TikTok’s Chinese-ownership, and so long as it remains in its current state, it also remains a security threat, at least to some degree.

This latest push may be just noise, as Carr is calling on others to take action. But it reawakens the looming specter of Chinese spying, which Meta and many others have been pushing as a key reason to rid the US of the app.

I suspect that, with China-US relations remaining tenuous, the Biden administration will be hesitant to take action. But maybe that, in itself, will lead to louder calls to pull the plug on the app.



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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