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Five Tips For Picking Topics For Your Law Firm Blog

By Peter Boyd, a Florida attorney who founded PaperStreet. He has helped over 1,500 law firms with their websites, content and marketing.
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Blogging offers a low-cost way for law firms to attract new clients and stay top of mind with referral sources. But there is nothing more frustrating than setting aside time to plan blogs only to have your mind draw a blank when it comes to picking a topic.
While many firms choose to use their blog as a vehicle to show off accomplishments, there are many other options for subjects that can increase your appeal to potential clients and enhance relationships with current clients.
1. Answer Some Of The Questions You Get Most Often
Off the top of your head, you can probably think of a few questions that current or prospective clients ask frequently. If your firm has staff who interact with clients frequently, check with them to see what questions they find themselves answering repeatedly. For future topic ideas, start keeping a list or have someone on staff keep a list of client questions.
This type of blog can be especially helpful to members of the public who are looking for information, and when your site becomes an authority on the subject, that can improve your credibility with search engines, which can lead to improvements in search results.
2. Discuss Changes In The Law Or Developments In A Related Business
New statutes or regulations that affect your area of practice are a natural topic for a blog. Changes in judicial or administrative procedures also make good blog topics because they provide information that can be extremely helpful to clients in your practice area. Like blog posts that cover popular questions, blogs explaining the impact of legal changes can prove to be popular and authoritative posts that can help boost your website’s SEO.
In addition to statutes and regulations, consider writing about judicial opinions involving your practice area, even if they involve a different jurisdiction. They may serve as a persuasive authority or signal a coming trend. At the very least, they can provide arguments that could appeal to prospective or current clients.
Industry developments with a connection to your practice area can also provide topics for a law firm blog. For instance, personal injury lawyers could discuss the effect of new driver-assist features on cars. Divorce lawyers might blog about trendy practices such as birdnesting.
3. Surprise Or Entertain The Reader
Some of the blogs that can appeal most to readers are those that start out with a surprise. Discussing little-known laws or fun facts can provide the full topic for a post or just serve as an attention-getting introduction.
Did you know that there’s a National Lost Sock Memorial Day? How about National Lima Bean Respect Day? Highlighting little-known commemorations can provide a great lead-in for certain topics. More traditional holidays also work well as a source for blog topics, such as writing about VA long-term care benefits for Veterans Day during November. These blogs can be fun for writers as well as readers.
4. Expand On Topics Covered In Your Practice Area Pages
A well-constructed website contains informational pages that delve into your practice areas and the services you provide to clients. You can use your blog to explore additional areas or expand on information introduced in your practice area pages.
For instance, an estate planning attorney might go into detail about funding a revocable trust or the various steps involved in the probate process. A personal injury lawyer might discuss what not to do after a car accident. A criminal lawyer might discuss a probation-before-judgment program.
5. Share Information You Wish Clients Understood
Law firms can even use their blogs to make their job a little easier by explaining things they wish their clients knew. They might discuss the etiquette for an online hearing or what to expect in a deposition. A blog could explain what a firm provides in an initial consultation or how clients should prepare for a mediation session. They can also use blogs to reinforce information contained on the practice area pages, such as explaining how comparative negligence can reduce a settlement or verdict.
Getting Help With Blogs And Blog Topics
If an obvious topic does not come to mind, scan posts that others in your practice area have written, particularly those in different cities or regions of your state. You might also talk to your marketing staff or consultant. They should be able to suggest valuable topics that will build your credibility with potential clients and with search engines.
You can also outsource the entire blog process, although you should reserve the right to approve any posts before they go live and to insist on quality work befitting your firm. Blogs can serve as a valuable tool, and they need to provide accurate information, but they are only a small part of the big picture and should not take an inordinate amount of firm resources.
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Musk regrets controversial post but won’t bow to advertiser ‘blackmail’

Elon Musk’s comments at the New York Times’ Dealbook conference drew a shocked silence – Copyright GETTY IMAGES NORTH AMERICA/AFP Slaven Vlasic
Elon Musk apologized Wednesday for endorsing a social media post widely seen as anti-Semitic, but accused advertisers who are turning away from his social media platform X of “blackmail” and said anyone who does so can “go fuck yourself.”
The remark before corporate executives at the New York Times’ Dealbook conference drew a shocked silence.
Earlier, Musk had apologized for what he called “literally the worst and dumbest post that I’ve ever done.”
In a comment on X, formerly Twitter, Musk on November 15 called a post “the actual truth” that said Jewish communities advocated a “dialectical hatred against whites,” which was criticized as echoing longtime conspiracy theory among White supremacists.
The statement prompted a flood of departures from X of major advertisers, including Apple, Disney, Comcast and IBM who criticized Musk for anti-semitism.
“I’m sorry for that tweet or post,” Musk said Wednesday. “It was foolish of me.”
He told interviewer Andrew Ross Sorkin that his post had been misinterpreted and that he had sought to clarify the remark in subsequent posts to the thread.
But Musk also said he wouldn’t be beholden to pressure from advertisers.
“If somebody’s gonna try to blackmail me with advertising, blackmail me with money?” Musk said. “Go fuck yourself.”
But the billionaire acknowledged that there were business implications to the advertiser actions.
“If the company fails… it will fail because of an advertiser boycott” Musk said. “And that will be what will bankrupt the company.”
Musk, who met with Israeli Prime Minister Benjamin Netanyahu during a visit to Israel earlier this week, insisted in the interview that he holds no discrimination against Jews, calling himself “philo-Semitic,” or an admirer of Judaism.
During the interview, Musk wore a necklace given to him by a parent of an Israeli hostage taken in the Hamas attack on October 7. The necklace reads, “Bring Them Home.”
Musk told Sorkin that the Israel trip had been planned earlier and was not an “apology tour” related to the controversial tweet.
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TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.
According to the …
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X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:
Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.
And if you do choose to embed just the video (or GIF), it’ll look like this:
Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.
But it could also reduce brand exposure for X, which is likely why Twitter didn’t enable this before, though it did once provide an “embedded video widget” which essentially served the same purpose.

Twitter gradually seemed to phase that out as the platform evolved, and there’s no specific reason that I can find as to why it removed it as an option. But either way, now, it’s back, so you have more options for using X-originated content, and putting more focus on video elements specifically.
Though I don’t know why they didn’t also take the opportunity to remove the ‘Tweet’ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, that’s probably understandable as well.
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