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Google Announces its Marketing Live Conference for 2022

Google Marketing Live is returning for another year, with Google today sharing its initial plans for the event.
As per Google’s announcement, Google Marketing Live will be held on May 24th, and will feature a mixture of in-person and live-streamed content – though the actual mix is yet to be determined, pending COVID restrictions.
Google’s annual marketing conference has become a key showcase of its latest ad tools, including YouTube ad changes, new ad formats, analytics offerings, and more.
This year, you can expect Google to share more details about its upcoming ‘Privacy Sandbox’ for Android, which will provide more data protection options for Android users, similar to Apple’s ATT update.

Given its own reliance on digital ad revenue, the expectation is that Google’s data restriction options will be less impactful for marketers, but even so, they will be significant, while Google also recently announced the next stage of its effort to phase out web tracking cookies, with a shift to a new topic-based structure for digital ad targeting, reducing the need for individual data collection.
These, as well as other ad updates, will no doubt be part of the Marketing Live agenda for 2022, and it’ll likely be worth tuning in, and getting more insight into what’s coming next for Google’s ad tools.
Google says that its Marketing Live keynote will be live-streamed globally, while there’ll also be a range of on-demand, virtual breakout sessions “built to help you achieve your business goals”.
Google will share more specific info closer to the date.
SOCIAL
4 new social media features you need to know about this week

Social media never stands still. Every week there are new features — and it’s hard for the busy comms pro to stay up-to-date on it all.
We’ve got you covered.
Here’s what you need to know about this week.
Social media sleuth Matt Navarra reported on Twitter that LinkedIn will soon make the newsletters you subscribe to through the site visible to other users.
LinkedIn will make your newsletter subscriptions visible to others from February 11, 2023. pic.twitter.com/iMK2C3TLPE
— Matt Navarra (@MattNavarra) January 23, 2023
This should aid newsletter discovery by adding in an element of social proof: if it’s good enough for this person I like and respect, it’s good enough for me. It also might be anopportunity to get your toe in the water with LinkedIn’s newsletter features.
After admitting they went a little crazy on Reels and ignored their bread and butter of photographs, Instagram continues to refine its platform and algorithm. Although there were big changes over the last few weeks, these newer changes are subtler but still significant.
First, the animated avatars will be more prominent on profiles. Users can now choose to flip between the cartoony, waving avatar and their more traditional profile picture, rather than picking one or the other, TechCrunch reported, seemingly part of a push to incorporate metaverse-esque elements into the app.
Instagram also appears to have added an option to include a lead form on business profiles. We say “appears” because, as Social Media Today reports, the feature is not yet listed as an official feature, though it has rolled out broadly.
The feature will allow businesses to use standard forms or customize their own, including multiple choice questions or short answer.
In the chaotic world of Twitter updates, this week is fairly staid — with a useful feature for advertisers.
Millions of people on Twitter search for what’s happening every day.
Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.
— Twitter Business (@TwitterBusiness) January 25, 2023
The platform will roll out the ability to promote tweets among search results. As Twitter’s announcement points out, someone actively searching for a term could signal stronger intent than someone merely passively scrolling a feed.
Which of these new features are you most interested in? That LinkedIn newsletter tool could be great for spreading the word — and for discovering new reads.
Allison Carter is executive editor of PR Daily. Follow her on Twitter or LinkedIn.
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SOCIAL
Twitter Tests Expanded Emoji Reaction Options in DMs

Twitter’s looking to give users a broader set of emoji reactions for their DMs, while also, potentially, enabling personalization of your quick reactions display in the app.
As you can see in these mock-ups, shared by Twitter designer Andrea Conway, Twitter’s testing a new search option within the reaction pop-up in DMs which would enable you to use any other emoji as a reaction to a message.
An extension of this would also be the capacity to update the reactions that are immediately displayed to whatever you choose.

It’s not a game-changer by any means, but it could provide more ways to interact via DMs, and with more interactions switching to messaging, and more private exchanges, it could be a way for Twitter to better lean into this trend, and facilitate a broader array of response options in-stream.
Twitter’s working on a range of updates as it looks to drive more engagement and usage, including tweet view counts, updated Bookmarks, a new ‘For You’ algorithm, and more. Elon Musk has said that he can envision Twitter reaching a billion users per month by next year, but for that to happen, the platform needs to update its systems to show people more of what they like, and keep them coming back – which is what all of these smaller updates, ideally, build to in a broader approach.
But that’s a pretty steep hill to climb.
Last week, Twitter reported that it’s now up to 253 million daily active users, an increase on the 238 million that it reported in July last year. Daily and monthly active usage is not directly comparable, of course, but when Twitter was reporting monthly actives, its peak was around 330 million, back in 2019.

As noted in the chart, Twitter switched from reporting monthly active users to daily actives in 2019, but looking at the two measurements, it’s hard to imagine that Twitter’s monthly active usage is any more than 100m over its current DAU stats.
That means that Twitter has likely never reached more than 350 million active users – yet Musk believes that he can best that by close to 200% in a matter of months.
Seems unlikely – even at current growth rates since Musk took over at the app, Twitter would only be looking at around 500 million users, optimistically, by the end of 2024.
If it can maintain that. More recent insight from Twitter has suggested that user activity has declined since those early post-Musk purchase highs – but maybe, through a range of updates and tweaks, there could be a way for Musk and Co. to maximize usage growth, beyond what seems possible, based on the stats.
We’ll find out, and as it pushes for that next level, you can expect to see more updates and tweaks like this, with enhanced engagement in mind.
SOCIAL
Tarte Influencer Marketing Criticized 01/31/2023

With consumers obsessed over the price of a dozen eggs, could conspicuous consumption-driven influencer marketing falling out of favor? That is the question brands might be considering after the
backlash that cosmetics brand Tarte is receiving after a sponsored trip to Dubai. “Influencers were called out for appearing not …
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