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Google Announces its Marketing Live Conference for 2022

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Google Announces its Marketing Live Conference for 2022


Google Marketing Live is returning for another year, with Google today sharing its initial plans for the event.

As per Google’s announcement, Google Marketing Live will be held on May 24th, and will feature a mixture of in-person and live-streamed content – though the actual mix is yet to be determined, pending COVID restrictions.

Google’s annual marketing conference has become a key showcase of its latest ad tools, including YouTube ad changes, new ad formats, analytics offerings, and more.

This year, you can expect Google to share more details about its upcoming ‘Privacy Sandbox’ for Android, which will provide more data protection options for Android users, similar to Apple’s ATT update.

Privacy Sandbox for Android

Given its own reliance on digital ad revenue, the expectation is that Google’s data restriction options will be less impactful for marketers, but even so, they will be significant, while Google also recently announced the next stage of its effort to phase out web tracking cookies, with a shift to a new topic-based structure for digital ad targeting, reducing the need for individual data collection.

These, as well as other ad updates, will no doubt be part of the Marketing Live agenda for 2022, and it’ll likely be worth tuning in, and getting more insight into what’s coming next for Google’s ad tools.

Google says that its Marketing Live keynote will be live-streamed globally, while there’ll also be a range of on-demand, virtual breakout sessions “built to help you achieve your business goals”.

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Google will share more specific info closer to the date.



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Op-Ed: ‘Armed rebellion’ and ‘civil war’ calls get massively unimpressed response on Twitter

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Local law enforcement officers are seen in front of the home of former President Donald Trump at Mar-A-Lago in Palm Beach, Florida on August 9, 2022

Local law enforcement officers are seen in front of the home of former President Donald Trump at Mar-A-Lago in Palm Beach, Florida on August 9, 2022 – Copyright AFP/File Aleksey Filippov

Social media does turn out to be good for something, after all. Much raging online about Trump’s Mar-A-Lago raid isn’t going over. Maybe the endless tantrums are getting a bit stale. A virtual tide of Twitter responses isn’t buying it on any level.

One Tweet pointed out Trump said “they raided my home” before it was actually raided. Trump lawyers, meanwhile, said he wasn’t notified…? Generally speaking,  warrants are not carried out on an RSVP basis. You don’t ask the crack house when would be a good time to call, for example.

You may (or may not) also be interested to know that “Trump civil war” is now an auto search cue. The headlines for that search on Google News are really something else. The unimpressed response isn’t getting any coverage, hence this article. The picture is very different.

The adult news sticks to the point – Violation of the Espionage Act, Presidential Records Act; you know, law. Much of this media, understandably, focuses on “what next?”.

“Other” news is all about QAnon-like conspiracies. (If you’ve got no facts, fiction is your only real option.) Trump’s playing along with it as usual. Trump is seen doing a Mussolini salute, an actual Fascist fist, in various styles on multiple occasions. It looks more like a trained move. He wasn’t doing that previously, and he’s not good at it. Presumably, it means “defiance”, but it looks awkward and rehearsed.

Of course, the image has a role in anything to do with Trump. Trump is pumping the pity buttons in public. The GOP and MAGA are pushing the extreme rhetoric. As a marketing exercise, it’s selling sand to people living in deserts. The problem is that it doesn’t sell to anyone else.

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These thunderous noises also don’t quite gel with the fact that Trump lawyers, who requested documents regarding the warrant, haven’t yet agreed to make them public. As mixed messages go, it’s about what you’d expect from anything associated with Trump. Is there a problem with making them public? Could be.

Rebellion against what?

There’s a bit of a practical issue with “Trump civil war”, too. Any such thing would be total coast-to-coast carnage. Sandy Hooks and Uvaldes all round, no doubt. Does America, already so happily living among the gangs and mass shootings, really want a civil war?

Maybe not?

You’ll need to answer that question. …Because over half the country didn’t vote for that and they might get really ticked off about it.

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Disclaimer
The opinions expressed in this Op-Ed are those of the author. They do not purport to reflect the opinions or views of the Digital Journal or its members.

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