How to Get Facebook Leads Organically
Why would you want to take time and effort to attract organic Facebook leads when you could just pay for prospects?
Organic leads are free, and there are plenty of ways to get started, even if you’re not sure how. Social media sites like Facebook provide several free tools to start building a community, including:
- Facebook groups
- stories
- posts
Facebook also provides an “insights” tool, allowing you to measure responsiveness, reach, and clicks.
Then there’s the overall effectiveness of your advertising. To get the best results from your campaigns, some say it’s better to combine paid and free social media leads.
Another advantage with organic leads is these prospects are already interested in your product or service. They may just need some nurturing to convince them to buy.
If you need a further reason, here it is: Your organic ads can allow you to build lasting results from people who already feel they know and trust you.
That’s the main benefits covered. However, how do you start getting a steady stream of organic leads?
This article will explain, but first, let’s go over the difference between organic and paid Facebook leads.
What Are Organic Facebook Leads?
As explained above, you don’t pay for organic Facebook leads. Instead, you build them by creating written and visual content and sharing it wherever you think your audience might be.
Organic leads are crucial to any inbound marketing campaign, and they can ensure you get interest from your ideal prospects.
While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it.
In contrast, paid ads are advertising services you pay for on a specific platform. Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms. In Facebook’s case, you can create customized lead ads, for example.
5 Tips to Get Facebook Leads Organically
Getting Facebook leads organically doesn’t need to be complicated. With some proven methods, you can start getting free traffic from interested prospects.
In the following section, you’ll find five ways and some tips on how you can implement them yourself.
1. Join Facebook Groups for Your Industry and Post Links to Your Website
When Facebook announced a greater focus on “meaningful” discussion, it was met with positive results.
The move meant the social network’s users are now more engaged with groups, and Facebook says 400 million people are in groups that it considers meaningful.
Not only that, Facebook believes in groups so much it paid an estimated $10 million for a SuperBowl ad, writes CNBC.
That’s a huge audience and a lot of prospects.
Since these groups already have an active membership of interested followers, why not reach out to them?
Join some industry-related groups. Begin posting helpful content and answering questions where you can. Feel free to talk about your business and what it does to get people to message you on Facebook or your website. Just make sure you’re not overly promotional.
When looking for suitable groups to join, you’ll have to think of your typical audience and the day-to-day problems they may have. If your product or service can solve them, sign up, interact with group members, and get conversations rolling.
You can do this by:
- posting informative content
- asking and answering questions
- offering free content to get group members to sign up for your newsletter or your other marketing materials
Although there are no golden rules for posting in groups as such, you may like to consider a few things:
- When you use the group approach, ensure you’re consistent. You may not see results at first, but you should in time if you’re targeting the correct groups.
- Get the balance right. You’ll need to be visible in groups, but you don’t want to reply so often it looks like spam.
- Post at times of the highest engagement. As research from CoSchedule shows, this differs for each business sector.
2. Optimize Your Facebook Business Page
Since their introduction, Facebook business pages have undergone considerable changes and continue to improve and evolve. Although business pages are getting increasingly sophisticated, just setting up a page isn’t enough: You’ll want your page to do some work by gaining organic Facebook leads.
You can do this by optimizing your page for increased clickthroughs and revenues. However, you’ll only need to optimize the parts relevant to gaining leads. Facebook suggests you concentrate on three main areas:
- your business name and description
- profile photos and cover photos
- a call to action (CTA)
Let’s look at each of these areas.
Your Business Description
Information about your businesses’ purpose and how you can help should be readily available. Likewise, you’ll need to write a description that sells your product or service while explaining your concept.
Other ways to optimize your description for Facebook leads include:
- using short, clear sentences and simple language
- writing short paragraphs to make your content more scannable
- highlighting the most important information at the start of your text
- keeping your descriptions super-short
- using keywords, but not overdoing them
Writing an About Page
Write your “About” page in the same way you would on your website. Add some background about yourself, the origins of your business, and anything you feel resonates with your target market.
Then, enhance confidence by adding a physical address and phone number so your prospects can contact you. You can also add different keywords. Use a free keyword tool like Ubersuggest to find suggestions, or try out the paid version to get extra features.
Personalize Where You Can and Add Images
Facebook has templates for a range of business categories allowing you to customize the page depending on your sector. However, templates can make every page look the same, so personalize where you can.
You can begin customizing your page by updating your business page tabs and adding customization for visitors to sign up for your newsletter.
For further branding and personalization, add a cover image and profile photo. People like to know who’s behind a business, and a strong cover image can get you noticed.
When choosing an image:
Finally, finish with a strong CTA. Facebook has a CTA button you can add to include contact details or to make a booking etc.
3. Post Content That Capitalizes on Current Events in Your Industry
Draw in organic Facebook leads by covering industry events and trends. You can track these through newspapers, industry press releases, trade publications, and Google Trends.
Piggybacking or “newsjacking” off current events within your industry trends works well for two reasons:
- First, if a subject is at the forefront of people’s minds, they might want to find out more.
- Secondly, it demonstrates your company is eager to keep up with developing events and trends.
There are a few methods you could use with this type of content.
For instance, you could write regular articles or blog posts around trending topics. However, why not get creative with video commentary and related images? The more imagination you show, the more shareable your content becomes.
Here are some creative ideas you can consider to get Facebook users sharing:
- Use popular memes. Add a witty caption or include your contact info with them.
- Promote specific products off the back of a trending story.
- Present a video report. Or a Q&A-style video about a product or service.
- Host a special offer or a deal.
4. Hold Facebook Live Events
Facebook provides a few video services, so why use Facebook Live? Well, viewership is the most pressing reason—Facebook Live has a much higher view rate.
Facebook Live lets users live stream video content in real-time, and you can choose the format. Some examples to consider are:
- virtual conferences
- Q&As
- virtual tours
- staff introductions
Above all, though, Facebook Live is a way to interact with prospects so they can get to know you better. This way, they can see the faces behind the brand and become more comfortable with your company and what you offer.
You can stream from your laptop or mobile, and you can choose who can attend your Facebook Live events. There’s also comment moderation, and you can schedule events and promote them before a live stream.
If you haven’t used Facebook Live before, don’t worry. You don’t need to be a tech whiz. However, if you’re looking for guidance, you’ll find tutorials readily available.
While there are many ways you could use Facebook Live, Sephora and Bloomberg are two brands you can mimic and adapt their approach to your strategy.
As a news channel, Bloomberg covers current events on Facebook Live. It also highlights upcoming Live events to stir interest and create anticipation.
Sephora’s past live events include beauty tips, window reveals, new products, and trends.
Consider doing the same. Offering product demos and reveals and responding to breaking news is something every brand can do to gain Facebook leads.
5. User-Generated Content
Are you looking for a free way to get content and to develop Facebook organic leads? Then consider user-generated content (USG).
UGC gives your brand authenticity and credibility in the eyes of potential prospects. After all, if happy users feel strongly enough about your brand to create content around it, that’s a good sign, right?
UGC is imperative to the purchasing decision, and most age groups are open to it. According to research from media experience platform Cloudinary, visual UGC content is popular among varying demographics:
Cloudinary’s survey showed:
- Seventy percent of Gen X and Gen Z consumers surveyed found UGC either “extremely helpful” or “very helpful.”
- Seventy-eight percent of millennials said the same.
Further, although visual UGC was less popular among other groups, 52 percent of baby boomers and 45 percent of the silent generation found it helpful too.
Sanjay Sarathy, the VP of Marketing at Cloudinary, says:
“The survey shows a clear trend of people increasingly wanting to hear from others through user-generated, visual content.”
Sarathy went on to add that brands need to analyze their content if they’re to deliver the correct mix of UGC, visual, and text content.
UGC can work incredibly well for video content on Facebook, and it’s also vital to inbound marketing by:
- enabling consumers to discover your brand
- attracting and closing prospects
- increasing brand awareness
Many brands are already taking this approach, like Coca-Cola.
Some years ago, it launched a personalized “Share a Coke With” campaign in Australia. Coca-Cola’s digital promotion allowed consumers to send virtual Cokes on Facebook.
OK, you might not have the same advertising budget or reach as Coca-Cola, but the company shows how creativity and creating a buzz beyond the usual UGC can get you noticed.
Think about how your brand can do the same.
Easy Ways to Earn Facebook Leads Organically
Organic leads are free, and there are plenty of ways to get started, even if you’re not sure how. Here are five tips to earn more organic leads on Facebook.
- Join Facebook Groups for Your Industry and Post Links to Your Website
Just make sure to add value to the group and engage in meaningful discussions.
- Optimize Your Facebook Business Page
Make sure your business description and about page are complete and add images.
- Post Content That Capitalizes on Current Events in Your Industry
Track events through Google Trends and use news jacking write about trending topics.
- Hold Facebook Live Events
Conferences, Q&As, tours, and staff introductions can help you interact with fans.
- Leverage User-Generated Content
Ask questions, share reviews, and host contests to engage followers and draw in leads.
Conclusion
With millions of users and thousands of communities, Facebook is a fantastic place to market your products and services and gain leads.
Although they may take longer to show results, organic Facebook leads can pay dividends by getting an already interested audience to visit your website, sign up for newsletters, and become customers.
By providing other group members with answers to questions, valuable insights, and industry updates, you can establish yourself as an expert while building confidence among prospects.
Using UGC, holding Facebook Live events, and piggybacking on trends are also effective ways of engaging an audience and building relationships in the long term.
Do you use organic Facebook ads? Share your tips for effective campaigns below.
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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again
Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.
Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.
This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.
Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.
When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.
Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.
During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.
Christian family goes in hiding after being cleared of blasphemy
LAHORE, Pakistan — A court in Pakistan granted bail to a Christian falsely charged with blasphemy, but he and his family have separated and gone into hiding amid threats to their lives, sources said.
Haroon Shahzad, 45, was released from Sargodha District Jail on Nov. 15, said his attorney, Aneeqa Maria. Shahzad was charged with blasphemy on June 30 after posting Bible verses on Facebook that infuriated Muslims, causing dozens of Christian families in Chak 49 Shumaali, near Sargodha in Punjab Province, to flee their homes.
Lahore High Court Judge Ali Baqir Najfi granted bail on Nov. 6, but the decision and his release on Nov. 15 were not made public until now due to security fears for his life, Maria said.
Shahzad told Morning Star News by telephone from an undisclosed location that the false accusation has changed his family’s lives forever.
“My family has been on the run from the time I was implicated in this false charge and arrested by the police under mob pressure,” Shahzad told Morning Star News. “My eldest daughter had just started her second year in college, but it’s been more than four months now that she hasn’t been able to return to her institution. My other children are also unable to resume their education as my family is compelled to change their location after 15-20 days as a security precaution.”
Though he was not tortured during incarceration, he said, the pain of being away from his family and thinking about their well-being and safety gave him countless sleepless nights.
“All of this is due to the fact that the complainant, Imran Ladhar, has widely shared my photo on social media and declared me liable for death for alleged blasphemy,” he said in a choked voice. “As soon as Ladhar heard about my bail, he and his accomplices started gathering people in the village and incited them against me and my family. He’s trying his best to ensure that we are never able to go back to the village.”
Shahzad has met with his family only once since his release on bail, and they are unable to return to their village in the foreseeable future, he said.
“We are not together,” he told Morning Star News. “They are living at a relative’s house while I’m taking refuge elsewhere. I don’t know when this agonizing situation will come to an end.”
The Christian said the complainant, said to be a member of Islamist extremist party Tehreek-e-Labbaik Pakistan and also allegedly connected with banned terrorist group Lashkar-e-Jhangvi, filed the charge because of a grudge. Shahzad said he and his family had obtained valuable government land and allotted it for construction of a church building, and Ladhar and others had filed multiple cases against the allotment and lost all of them after a four-year legal battle.
“Another probable reason for Ladhar’s jealousy could be that we were financially better off than most Christian families of the village,” he said. “I was running a successful paint business in Sargodha city, but that too has shut down due to this case.”
Regarding the social media post, Shahzad said he had no intention of hurting Muslim sentiments by sharing the biblical verse on his Facebook page.
“I posted the verse a week before Eid Al Adha [Feast of the Sacrifice] but I had no idea that it would be used to target me and my family,” he said. “In fact, when I came to know that Ladhar was provoking the villagers against me, I deleted the post and decided to meet the village elders to explain my position.”
The village elders were already influenced by Ladhar and refused to listen to him, Shahzad said.
“I was left with no option but to flee the village when I heard that Ladhar was amassing a mob to attack me,” he said.
Shahzad pleaded with government authorities for justice, saying he should not be punished for sharing a verse from the Bible that in no way constituted blasphemy.
Similar to other cases
Shahzad’s attorney, Maria, told Morning Star News that events in Shahzad’s case were similar to other blasphemy cases filed against Christians.
“Defective investigation, mala fide on the part of the police and complainant, violent protests against the accused persons and threats to them and their families, forcing their displacement from their ancestral areas, have become hallmarks of all blasphemy allegations in Pakistan,” said Maria, head of The Voice Society, a Christian paralegal organization.
She said that the case filed against Shahzad was gross violation of Section 196 of the Criminal Procedure Code (CrPC), which states that police cannot register a case under the Section 295-A blasphemy statute against a private citizen without the approval of the provincial government or federal agencies.
Maria added that Shahzad and his family have continued to suffer even though there was no evidence of blasphemy.
“The social stigma attached with a blasphemy accusation will likely have a long-lasting impact on their lives, whereas his accuser, Imran Ladhar, would not have to face any consequence of his false accusation,” she said.
The judge who granted bail noted that Shahzad was charged with blasphemy under Section 295-A, which is a non-cognizable offense, and Section 298, which is bailable. The judge also noted that police had not submitted the forensic report of Shahzad’s cell phone and said evidence was required to prove that the social media was blasphemous, according to Maria.
Bail was set at 100,000 Pakistani rupees (US $350) and two personal sureties, and the judge ordered police to further investigate, she said.
Shahzad, a paint contractor, on June 29 posted on his Facebook page 1 Cor. 10:18-21 regarding food sacrificed to idols, as Muslims were beginning the four-day festival of Eid al-Adha, which involves slaughtering an animal and sharing the meat.
A Muslim villager took a screenshot of the post, sent it to local social media groups and accused Shahzad of likening Muslims to pagans and disrespecting the Abrahamic tradition of animal sacrifice.
Though Shahzad made no comment in the post, inflammatory or otherwise, the situation became tense after Friday prayers when announcements were made from mosque loudspeakers telling people to gather for a protest, family sources previously told Morning Star News.
Fearing violence as mobs grew in the village, most Christian families fled their homes, leaving everything behind.
In a bid to restore order, the police registered a case against Shahzad under Sections 295-A and 298. Section 295-A relates to “deliberate and malicious acts intended to outrage religious feelings of any class by insulting its religion or religious beliefs” and is punishable with imprisonment of up to 10 years and fine, or both. Section 298 prescribes up to one year in prison and a fine, or both, for hurting religious sentiments.
Pakistan ranked seventh on Open Doors’ 2023 World Watch List of the most difficult places to be a Christian, up from eighth the previous year.
Morning Star News is the only independent news service focusing exclusively on the persecution of Christians. The nonprofit’s mission is to provide complete, reliable, even-handed news in order to empower those in the free world to help persecuted Christians, and to encourage persecuted Christians by informing them that they are not alone in their suffering.
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