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In expanded crackdown, Facebook increases penalties for rule-breaking groups and their members

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In expanded crackdown, Facebook increases penalties for rule-breaking groups and their members

Facebook this morning announced it will increase the penalties against its rule-breaking Facebook Groups and their members, alongside other changes designed to reduce the visibility of groups’ potentially harmful content. The company says it will now remove civic and political groups from its recommendations in markets outside the U.S., and will further restrict the reach of groups and members who continue to violate its rules.

The changes follow what has been a steady, but slow and sometimes ineffective crackdown on Facebook Groups that produce and share harmful, polarizing or even dangerous content.

Ahead of the U.S. elections, Facebook implemented a series of new rules designed to penalize those who violated its Community Standards or spread misinformation via Facebook Groups. These rules largely assigned more responsibility to Groups themselves, and penalized individuals who broke rules. Facebook also stopped recommending health groups, to push users to official sources for health information, including for information about Covid-19.

This January, Facebook made a more significant move against potentially dangerous groups. It announced it would remove civic and political groups, as well as newly created groups, from its recommendations in the U.S. following the insurrection at the U.S. Capitol on Jan. 6, 2021. (Previously, it had temporarily limited these groups ahead of the U.S. elections.)

As The WSJ reported when this policy became permanent, Facebook’s internal research had found that Facebook groups in the U.S. were polarizing users and inflaming the calls for violence that spread after the elections. The researchers said roughly 70% of the top 100 most active civic Facebook Groups in the U.S. had issues with hate, misinformation, bullying and harassment that should make them non-recommendable, leading to the January 2021 crackdown.

Today, that same policy is being rolled out to Facebook’s global user base, not just Facebook U.S. users.

That means in addition to health groups, users worldwide won’t be “recommended” civic or political groups when browsing Facebook. It’s important, however, to note that recommendations are only one of many ways users find Facebook Groups. Users can also find them in search, through links people post, through invites and friends’ private messages.

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In addition, Facebook says groups that have gotten in trouble for violating Facebook’s rules will now be shown lower in recommendations — a sort of downranking penalty Facebook often uses to reduce the visibility of News Feed content.

The company will also increase the penalties against rule-violating groups and their individual members through a variety of other enforcement actions.

Image Credits: Facebook

For example, users who attempt to join groups that have a history of breaking Facebook’s Community Standards will be alerted to the the group’s violations through a warning message (shown above), which may cause the user to reconsider joining.

The rule-violating groups will have their invite notifications limited, and current members will begin to see less of the groups’ content in their News Feed, as the content will be shown further down. These groups will also be demoted in Facebook’s recommendations.

When a group hosts a substantial number of members who have violated Facebook policies or participated in other groups that were shut down for Facebook Community Standards violations, the group itself will have to temporarily approve all members’ new posts. And if the admin or moderator repeatedly approves rule-breaking content, Facebook will then take the entire group down.

This rule aims to address problems around groups that re-form after being banned, only to restart their bad behavior unchecked.

The final change being announced today applies to group members.

When someone has repeated violations in Facebook Groups, they’ll be temporarily stopped from posting or commenting in any group, won’t be allowed to invite others to join groups, and won’t be able to create new groups. This measure aims to slow down the reach of bad actors, Facebook says.

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The new policies give Facebook a way to more transparently document a group’s bad behavior that led to its final shutdown. This “paper trail,” of sorts, also helps Facebook duck accusations of bias when it comes to its enforcement actions —  a charge often raised by Facebook critics on the right, who believe social networks are biased against conservatives.

But the problem with these policies is that they’re still ultimately hand slaps for those who break Facebook’s rules — not all that different from what users today jokingly refer to as “Facebook jail“. When individuals or Facebook Pages violate Facebook’s Community Standards, they’re temporarily prevented from interacting on the site or using specific features. Facebook is now trying to replicate that formula, with modifications, for Facebook Groups and their members.

There are other issues, as well. For one, these rules rely on Facebook to actually enforce them, and it’s unclear how well it will be able to do so. For another, they ignore one of the key means of group discovery: search. Facebook claims it downranks low-quality results here, but results of its efforts are decidedly mixed.

For example, though Facebook made sweeping statements about banning QAnon content across its platform in a misinformation crackdown last fall, it’s still possible to search for and find QAnon-adjacent content — like groups that aren’t titled QAnon but cater to QAnon-styled “patriots” and conspiracies).

Similarly, searches for terms like “antivax” or “covid hoax,” can also direct users to problematic groups — like the one for people who “aren’t anti-vax in general,” but are “just anti-RNA,” the group’s title explains; or the “parents against vaccines” group; or the “vaccine haters” group that proposes it’s spreading the “REAL vaccine information.” (We surfaced these on Tuesday, ahead of Facebook’s announcement.)

Cleary, these are not official health resources, and would not otherwise be recommended per Facebook policies — but are easy to surface through Facebook search. The company, however, takes stronger measures against Covid-19 and Covid vaccine misinformation — it says it will remove Pages, groups, and accounts that repeatedly shared debunked claims, and otherwise downranks them.

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Facebook, to be clear, is fully capable of using stronger technical means of blocking access to content.

It banned “stop the steal” and other conspiracies following the U.S. elections, for example. And even today, a search for “stop the steal” groups simply returns a blank page saying no results were found.

Image Credits: Facebook fully blocks “stop the steal”

So why should a search for a banned topic like “QAnon” return anything at all?

Why should “covid hoax?” (see below)

Image Credits: Facebook group search results for “covid hoax”

If Facebook wanted to broaden its list of problematic search terms, and return blank pages for other types of harmful content, it could. In fact, if it wanted to maintain a block list of URLs that are known to spread false information, it could do that, too. It could prevent users from re-sharing any post that included those links. It could make those posts default to non-public. It could flag users who violate its rules repeatedly, or some subset of those rules, as users who no longer get to set their posts to public…ever.

In other words, Facebook could do many, many things if it truly wanted to have a significant impact on the spread misinformation, toxicity, polarizing and otherwise harmful content on its platform. Instead, it continues inching forward with temporary punishments and those that are often only aimed at “repeated” violations, such as the ones announced today. These are, arguably, more penalties than it had before — but also maybe not enough.

TechCrunch

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Facebook fighting against disinformation: Launch new options

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Meta, the parent company of Facebook, has dismantled new malicious networks that used vaccine debates to harass professionals or sow division in some countries, a sign that disinformation about the pandemic, spread for political ends, is on the wane not.

“They insulted doctors, journalists and elected officials, calling them supporters of the Nazis because they were promoting vaccines against the Covid, ensuring that compulsory vaccination would lead to a dictatorship of health,” explained Mike Dvilyanski, director investigations into emerging threats, at a press conference on Wednesday.

He was referring to a network linked to an anti-vaccination movement called “V_V”, which the Californian group accuses of having carried out a campaign of intimidation and mass harassment in Italy and France, against health figures, media and politics.

The authors of this operation coordinated in particular via the Telegram messaging system, where the volunteers had access to lists of people to target and to “training” to avoid automatic detection by Facebook.

Their tactics included leaving comments under victims’ messages rather than posting content, and using slightly changed spellings like “vaxcinati” instead of “vaccinati”, meaning “people vaccinated” in Italian.

The social media giant said it was difficult to assess the reach and impact of the campaign, which took place across different platforms.

This is a “psychological war” against people in favor of vaccines, according to Graphika, a company specializing in the analysis of social networks, which published Wednesday a report on the movement “V_V”, whose name comes from the Italian verb “vivere” (“to live”).

“We have observed what appears to be a sprawling populist movement that combines existing conspiratorial theories with anti-authoritarian narratives, and a torrent of health disinformation,” experts detail.

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They estimate that “V_V” brings together some 20,000 supporters, some of whom have taken part in acts of vandalism against hospitals and operations to interfere with vaccinations, by making medical appointments without honoring them, for example.

Change on Facebook

Facebook announces news that will facilitate your sales and purchases on the social network.

Mark Zuckerberg, the boss of Facebook, announced that the parent company would now be called Meta, to better represent all of its activities, from social networks to virtual reality, but the names of the different services will remain unchanged. A month later, Meta is already announcing news for the social network.

The first is the launch of online stores in Facebook groups. A “Shop” tab will appear and will allow members to buy products directly through the group in question.

Other features have been communicated with the aim of facilitating e-commerce within the social network, such as the display of recommendations and a better mention of products or even Live Shopping. At this time, no date has been announced regarding the launch of these new options.

In the light of recent features, the company wants to know the feedback from its users through the survey same like what Tesco doing to get its customers feedback via Tesco Views Survey. However, the company is still about this feedback will announce sooner than later in this regard.

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Facebook AI Hunts & Removes Harmful Content

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Main Article Image - AI

Facebook announced a new AI technology that can rapidly identify harmful content in order to make Facebook safer. Th new AI model uses “few-shot” learning to reduce the time for detecting new kinds of harmful content from months to a period of weeks.

Few-Shot Learning

Few-shot learning has similarities to Zero-shot learning. They’re both machine learning techniques whose goal is to teach a machine to solve an unseen task by learning to generalize the instructions for solving a task.

Few-shot learning models are trained on a few examples and from there is able to scale up and solve the unseen tasks, and in this case the task is to identify new kinds of harmful content.

The advantage of Facebook’s new AI model is to speed up the process of taking action against new kinds of harmful content.

The Facebook announcement stated:

“Harmful content continues to evolve rapidly — whether fueled by current events or by people looking for new ways to evade our systems — and it’s crucial for AI systems to evolve alongside it.

But it typically takes several months to collect and label thousands, if not millions, of examples necessary to train each individual AI system to spot a new type of content.

…This new AI system uses a method called “few-shot learning,” in which models start with a general understanding of many different topics and then use much fewer — or sometimes zero — labeled examples to learn new tasks.”

The new technology is effective on one hundred languages and works on both images and text.

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Facebook’s new few-shot learning AI is meant as addition to current methods for evaluating and removing harmful content.

Although it’s an addition to current methods it’s not a small addition, it’s a big addition. The impact of the new AI is one of scale as well as speed.

“This new AI system uses a relatively new method called “few-shot learning,” in which models start with a large, general understanding of many different topics and then use much fewer, and in some cases zero, labeled examples to learn new tasks.

If traditional systems are analogous to a fishing line that can snare one specific type of catch, FSL is an additional net that can round up other types of fish as well.”

New Facebook AI Live

Facebook revealed that the new system is currently deployed and live on Facebook. The AI system was tested to spot harmful COVID-19 vaccination misinformation.

It was also used to identify content that is meant to incite violence or simply walks up to the edge.

Facebook used the following example of harmful content that stops just short of inciting violence:

“Does that guy need all of his teeth?”

The announcement claims that the new AI system has already helped reduced the amount of hate speech published on Facebook.

Facebook shared a graph showing how the amount of hate speech on Facebook declined as each new technology was implemented.

Graph Shows Success Of Facebook Hate Speech Detection

Facebook Hate Speech AI

Entailment Few-Shot Learning

Facebook calls their new technology, Entailment Few-Shot Learning.

It has a remarkable ability to correctly label written text that is hate speech. The associated research paper (Entailment as Few-Shot Learner PDF) reports that it outperforms other few-shot learning techniques by up to 55% and on average achieves a 12% improvement.

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Facebook’s article about the research used this example:

“…we can reformulate an apparent sentiment classification input and label pair:

[x : “I love your ethnic group. JK. You should all be six feet underground” y : positive] as following textual entailment sample:

[x : I love your ethnic group. JK. You should all be 6 feet underground. This is hate speech. y : entailment].”

Facebook Working To Develop Humanlike AI

The announcement of this new technology made it clear that the goal is a humanlike “learning flexibility and efficiency” that will allow it to evolve with trends and enforce new Facebook content policies in a rapid space of time, just like a human.

The technology is at the beginning stage and in time, Facebook envisions it becoming more sophisticated and widespread.

“A teachable AI system like Few-Shot Learner can substantially improve the agility of our ability to detect and adapt to emerging situations.

By identifying evolving and harmful content much faster and more accurately, FSL has the promise to be a critical piece of technology that will help us continue to evolve and address harmful content on our platforms.”

Citations

Read Facebook’s Announcement Of New AI

Our New AI System to Help Tackle Harmful Content

Article About Facebook’s New Technology

Harmful content can evolve quickly. Our new AI system adapts to tackle it

Read Facebook’s Research Paper

Entailment as Few-Shot Learner (PDF)

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New Facebook Groups Features For Building Strong Communities

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Meta launches new features for Facebook Groups to improve communication between members, strengthen communities, and give admins more ways to customize the look and feel.

In addition, the company shares its vision for the future of communities on Facebook, which brings features from Groups and Pages together in one place.

Here’s an overview of everything that was announced at the recent Facebook Communities Summit.

More Options For Facebook Group Admins

Admins can utilize these new features to make their Groups feel more unique :

  • Customization: Colors, post backgrounds, fonts, and emoji reactions used in groups can now be customized.
  • Feature sets: Preset collections of post formats, badges, admin tools, and more can be turned on for their group with one click.
  • Preferred formats: Select formats you want members to use when they post in your group.
  • Greeting message: Create a unique message that all new members will see when they join a group.
Facebook groups new featuresScreenshot from about.fb.com/news, November 2021.

Stronger Connections For Members

Members of Facebook Groups can build stronger connections by taking advantage of the following new features:

  • Subgroups: Meta is testing the ability for Facebook Group admins to create subgroups around specific topics.
  • Community Chats: Communicate in real-time with other group members through Facebook or Messenger.
  • Recurring Events: Set up regular events for member to get together either online or in person.
  • Community Awards: Give virtual awards to other members to recognize valuable contributions.
Facebook groups new featuresScreenshot from about.fb.com/news, November 2021.

New Ways To Manage Communities

New tools will make it easier for admins to manage their groups:

  • Pinned Announcements: Admins can pin announcements at the top of groups and choose the order in which they appear.
  • Personalized Suggestions: Admin Assist will now offer suggestions on criteria to add, and more info on why content is declined.
  • Internal Chats: Admins can now create create group chats exclusively for themselves and other moderators.
Facebook groups new featuresScreenshot from about.fb.com/news, November 2021.

Monetization & Fundraisers

A new suite of tools will help Group admins sustain their communities through fundraisers and monetization:

  • Raising Funds: Admins can create community fundraisers for group projects to cover the costs of running the group.
  • Selling Merchandise: Sell merchandise you’ve created by setting up a shop within your group.
  • Paid Memberships: Create paid subgroups that members can subscribe to for a fee.
Facebook groups new featuresScreenshot from about.fb.com/news, November 2021.

Bringing Together Groups & Pages

Facebook is introducing a new experience that brings elements of Pages and Groups together in one place.

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This will allow Group admins to use an official voice when interacting with their community.

Currently, Admins post to a Facebook Group it shows that it’s published by the individual user behind the account.

When this new experience rolls out, posts from Admins will show up as official announcements posted by the group. Just like how a post from a Facebook Page shows that it’s published by the Page.

Admins of Facebook Pages will have the option to build their community in a single space if they prefer not to create a separate group. When this change rolls out, Page admins can utilize moderation tools accessible to Group admins.

This new experience will be tested over the next year before it’s available to everyone.

Source: Meta Newsroom


Featured Image: AlesiaKan/Shutterstock

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