SOCIAL
Instagram Launches Initial Test of NFT Display Options, Which Are Also Coming to Facebook Soon
Based on at least some recent numbers, the air appears to leaking out of the initial NFT bubble, which means that if Meta wants to get in on the tail end of the hype, it needs to go now with its launch of NFT showcase features.
As such, it comes as little surprise to see Instagram’s long in-development NFT display options are now getting an initial release.
As announced by Instagram chief Adam Mosseri, IG is launching an initial test of its new NFT features with selected creators in the US. The process will include integrations for Ethereum and Polygon, with additional support for Flow and Solana coming soon. NFT owners will be able to connect their Rainbow, Trust Wallet and MetaMask accounts to verify NFT ownership.
Users will be able to display their NFTs on the main IG feed, within Stories or in Direct Messages. While there’ll also be a new NFT tab added to participating accounts, with a tick in a hexagon to indicate verified NFTs.

You can see in this image that the hexagon tick indicator will also be included on NFT images posted within your main post feed.
Instagram’s been developing the option since June last year, with initial examples showing how IG could not only showcase your NFTs, but facilitate NFT sales as well, merging into the broader digital products market.

You can see in this example how NFT bidding could eventually be integrated into the process, providing a more complete connection into the broader NFT marketplace.
Meta CEO Mark Zuckerberg has also talked up the potential of NFTs, and the expanded role that digital goods will play in the coming Metaverse shift, with the clothing that you dress your digital avatars with potentially also eventually able to be minted as NFTs and tied to your digital identity.
But as noted, NFT trading has been on a steady decline since its initial hype period. A recent report in The Wall Street Journal noted that there’s been a 92% decline in NFT sales since September, and an 88% decline in active wallets since November.
That reduced demand has also crashed the value of some big name NFTs.
As per WSJ:
“An NFT of the first tweet from Twitter co-founder Jack Dorsey sold in March 2021 for $2.9 million to Sina Estavi, the chief executive of Malaysia-based blockchain company Bridge Oracle. Earlier this year, Mr. Estavi put the NFT up for auction. He didn’t receive any bids above $14,000, which he didn’t accept.”
NFT enthusiasts have questioned these data points, suggesting that they’re cherry-picked examples, but the broader trend, based on industry stats and projects, does suggest that NFTs are cooling off, at least in their current form.
Which is probably the most critical point. As Zuckerberg notes, the potential of NFTs expands well beyond the current flood of cartoonish avatar pictures, with seemingly thousands of ‘artists’ throwing together all manner of random images in the hopes of cashing in.
Those PFP (profile picture) projects do indeed seem to be waning in popularity, but eventually, there will be ways to use the back-end process of NFTs to display ownership of a broad range of digital items.
So while NFT as we currently know them seem to be on the way out, the process they embody could well become a key foundation of the next stage.
Which is likely why Meta is pushing ahead, even if people appear to be getting a little sick of them – and with so many rug pulls and rip-offs, and so many crappy ‘projects’ in the space, it’s no surprise to see people turning away.
But there is still underlying potential, while many people are already well invested in the current NFT space.
In addition to today’s launch, Zuckerberg also notes that NFT display options are coming to Facebook soon, along with augmented reality NFTs for Instagram Stories.
Will that lead to broader adoption of NFTs, or is it just a means for Meta to latch onto the initial hype phase before they die out?
We’ll soon find out, as NFTs become more widely viewable across Meta’s apps.
More info on Instagram’s NFT display features:
SOCIAL
US YouTuber who staged plane crash jailed for six months

Trevor Jacob staged a dramatic plane crash that saw him bail out high over Southern California in a bid to garner viewers – Copyright AFP/File Lionel BONAVENTURE
Huw GRIFFITH
A daredevil YouTuber who deliberately crashed his plane to boost the number of viewers on his channel and then lied about it to investigators has been jailed for six months after reaching a plea deal, US authorities said Monday.
In a video of the event entitled “I crashed my airplane,” Trevor Jacob appears to experience engine trouble while flying over southern California in November 2021.
The dramatic footage, viewed millions of times on YouTube, shows Jacob, now 30, ejecting from the single-engine plane — selfie stick in hand — and parachuting into the dense vegetation of Los Padres National Forest.
Cameras placed all over the aircraft show its out-of-control descent into the forest, and its eventual crash landing.
Jacob, a former Olympic snowboarder, films himself hiking to the wreckage where he appears dismayed to discover the water he packed has disappeared.
He does, however, have the presence of mind to recover the footage from cameras.
He then documents an apparently arduous trek through undergrowth to reach safety.
In the weeks after the incident, investigators from the National Transportation Safety Board and the Federal Aviation Administration (FAA) launched a probe into the crash, and Jacob was ordered to preserve the wreckage.
The YouTuber told officials he did not know where the plane had gone down.
“In fact, on December 10, 2021, Jacob and a friend flew by helicopter to the wreckage site,” the US District Attorney’s Office for the Central District of California said Monday.
“There, Jacob used straps to secure the wreckage, which the helicopter lifted and carried to Rancho Sisquoc in Santa Barbara County, where it was loaded onto a trailer attached to Jacob’s pickup truck.”
The remains of the single engine plane were cut into small pieces and dumped in trash bins in and around Lompoc City Airport, in a bid to hide evidence of the crash.
The FAA, the body that regulates flying in the United States, yanked Jacob’s pilot’s license in April 2022.
When investigators closed in, Jacob cut a deal and agreed to plead guilty to one count of destruction and concealment with the intent to obstruct a federal investigation.
“Jacob lied to federal investigators when he submitted an aircraft accident incident report that falsely indicated that the aircraft experienced a full loss of power,” the US District Attorney’s Office said in a statement.
“[Jacob] most likely committed this offense to generate social media and news coverage for himself and to obtain financial gain,” federal prosecutors said.
“Nevertheless, this type of ‘daredevil’ conduct cannot be tolerated.”
Jacob’s original video, along with several others he posted after the escapade, have now been removed from YouTube, but a copy can be seen here: https://www.youtube.com/watch?v=41iOvFuKsyY
Pilots and aviation experts have been immensely critical of Jacob in the almost two years since the video was initially published.
Many noted that Jacob had failed to take even elementary steps to restart his plane’s apparently troubled engine.
Others pointed out that he could easily have safely glided the plane to a landing spot, and that wearing a parachute while flying a small aircraft was highly unusual.
SOCIAL
Snap On How It Empowered Women’s With AR Storytellling

Snapchat has won the AR/VR category at The Drum Awards for Creativity. Here is the award-winning case study.
In France, like many western countries, public space lacks monuments honouring women. What about empowering Women’s Legacy through Augmented Reality? As a storytelling company, Snap knows that stories have the power to change hearts, minds, and behaviors. Stories create empathy, which can inspire behavior change across Snap and the broader industry. And although our industry is data-driven, we understand numbers are not a substitute for lived experience. The differing lived experience of underrepresented groups can reduce feelings of belonging, which in turn reduces opportunity to realize potential. Snap’s goal in inspiring empathy is to create a shared culture of belonging for all.
To celebrate International Women’s Day, March 8, 2023, Snap’s AR Studio has been honouring 8 emblematic women in 8 major French cities (Paris, Lyon, Marseille, Bordeaux, Lille, Strasbourg, Metz and Nantes) through a unique augmented reality experience: “March 8, 8 women”. “March 8, 8 women” has been a unique opportunity to demonstrate Augmented Reality’s impact in supporting Great National Cause (French president Emmanuel Macron has declared Equity a priority for 2023), while showcasing Snap’s creative and technologic leadership in AR.
While as many women as men have marked the course of history, the vast majority of sculptures in the urban space in France (squares, gardens and streets) honour male characters. Snap’s AR Studio has thus imagined augmented reality statues of women who have left their mark on history in the fields of politics, arts and letters or resistance. These augmented reality statues are installed next to the physical statues of their male counterparts – hence creating a silent dialogue between two historical figures, a male & a female, a physical & a virtual, both having lived in the same era, walked similar fields, achieved close successes.
Each of these 8 virtual statues honours the achievements of the following 8 great women in history and helps to commemorate their contributions to French society:
Simone Veil: Champion of women’s rights, emblem of the 1975 law that legalized abortion, and the first female president of the European Parliament. Her augmented reality statue will be positioned next to the physical one of General Charles de Gaulle on the Champs-Elysées roundabout in Paris.
Simone de Beauvoir: An acclaimed writer and philosopher of the existentialist movement. As an anti-conformist, she advocated for the emancipation of women in her writings, such as her 1949 book The Second Sex, and became one of the pioneers of French feminism in the 20th century. Her augmented reality statue will be placed next to the physical one of 20th century poet and writer Antoine de Saint-Exupéry, at Place Bellecour in Lyon.
Elisabeth Vigée Le Brun: Admitted to the Royal Academy of Painting and Sculpture in 1783 and the official painter to Marie Antoinette, she achieved critical and popular success in the artistic world despite the many obstacles facing female artists of her time. Her augmented reality statue will be placed next to the physical one of 18th century artist Pierre Puget, in the Parc Borély in Marseille.
Françoise de Graffigny: One of the most emblematic female figures of 18th century French literature, best known for her philosophical essay Letters from a Peruvian Woman published in 1747. Her augmented reality statue will be positioned next to the physical one of renown philosopher Montesquieu, at Place des Quinconces in Bordeaux.
Manon Tardon: Figure of the French Resistance and Free France, she was present on May 8, 1945, in Berlin when the surrender of Nazi Germany was signed. Her augmented reality statue will be positioned next to the physical one of World War 2 hero Philippe Leclerc de Hauteclocque, at Square Amiral Halgan in Nantes.
Josephine Baker: An American-born singer, actress, feminist, showgirl, and French resistance fighter, Josephine Baker was a spy for the Free French Forces, an emblem of the Paris of the Roaring Twenties, and an influential figure in the fight against racial segregation. Her augmented reality statue will be placed next to the physical one of resistant fighter Jean Moulin, at Gare Centrale in Metz.
Olympe de Gouges: Principal author of the Declaration of the Rights of Woman and the Citizen published in 1791, she is considered one of the French pioneers of feminism. Her augmented reality statue will be positioned next to the physical one of French Revolution leader Jean-Baptiste Kléber, at Place Kléber in Strasbourg.
Hubertine Auclert: Journalist, feminist activist, and founder of the society Le droit des femmes in 1876, she advocated for women’s economic independence, the right to education, and equality in marriage and divorce. Her augmented reality statue will be positioned next to the physical one of early 20th-century activist Léon Trulin, at Place du Théâtre (not far from the Lille Opera).
“Through this innovative experience installed in 8 cities in France, we want to pay tribute to 8 women who have changed French history and society through their actions, their writings, or their positions. Thanks to Snap’s augmented reality technologies, we were able to celebrate those 8 women by building their statues in the public space by placing them alongside statues of men. By establishing a silent dialogue between these historical figures, our wish is to raise public awareness of the fight for women’s rights.” — Donatien Bozon, AR Studio Director.
To design this outstanding augmented reality experience, AR Studio Paris teamed up with French Women’s Rights advocate and influencer Aude Gogny-Goubert, drew inspiration from academic essays (Women & cities, Presses universitaires François-Rabelais, 2004), and requested the patronage of SnapWomen EMEA, a Snap’s Employee Representative Group supporting Equity. An all-female panel vetted the 8 female historical figures (and their male counterpart), from more than twenty curated candidates.
It took AR Studio Paris and its partners a total of 3 months, from ideation to launch, to create true virtual monument as close to physical ones as possible. 3D artists and producers scrutinized the physical statues in order to develop a virtual counterpart replicating sculpting techniques and materials. AR engineers exploited Snap Inc. proprietary technologies (Location AR, Environment mapping, Surface Tracking…) to bring this augmented reality experience to life.
The AR experience “March 8, 8 Women” has been available since March 8, 2023, sharing, with Paris, Lyon, Marseille, Bordeaux, Lille, Strasbourg, Metz and Nantes citizen and visitors, 8 permanent virtual monument exclusively available on Snapchat… thus building momentum to advocate Equity across France.
Snap believes that augmented reality—digital content overlaid over the real world—represents the next major shift in computing. Like ephemeral messaging and vertical video, Snap also pioneered augmented reality. Today Snap is leading in AR, from a technology, scale, and creator perspective. Snap’s vision for AR is rooted in innovation and stems from our desire to solve problems for our community in a creative way through human-centric design, and the desire to create a more positive reality rather than escape the problems our society faces. As it turns out, Snapchatters love the world around them and the friends and family they share it with, so why not use technology to enhance it for the better?
SOCIAL
An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic]
![An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic] An Overview of the Evolving Data Landscape Powering AI, VR, and More [Infographic]](https://articles.entireweb.com/wp-content/uploads/2023/12/1701770165_An-Overview-of-the-Evolving-Data-Landscape-Powering-AI-VR.jpg)
While AI and large language models (LLMs) become more commonplace, it’s worth considering the amount of computational power, and data storage, that these systems require to operate.
Demand for high-grade GPUs, for example, is still exceeding demand, as more tech companies and investors look to muscle in, while the big players continue to build on their data center capacity, in order to beat smaller systems out of the market.
That, inevitably, means that control over many of these new processes will eventually fall to those with the most money, and even if you have concerns about next-level computational power being governed by CEOs and corporations, there’s not a heap that you can do about it, as they need an established holding to even get in.
Well, unless a government steps in and seeks to build its own infrastructure in order to facilitate AI development, though that seems unlikely.
And it’s not just AI, with crypto processes, complex analysis, and advanced scientific discovery now largely reliant on a few key providers that have available capacity.
It’s a concern, but essentially, you can expect to see a lot more investment in big data centers and processing facilities over the coming years.
This new overview from Visual Capitalist (for Hive Digital) provides some additional context. Here, the VC team have broken down the current data center landscape, and what we’re going to need to facilitate next-level AI, VR, the metaverse, and more.
It’s an eye-opening summary. You can check out Visual Capitalists’ full overview here.
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