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Elon Musk says he would lift Twitter ban on Trump

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Elon Musk lifting a Twitter ban on former US president Donald Trump raises activists' fears of the platform turning toxic.

Elon Musk lifting a Twitter ban on former US president Donald Trump raises activists’ fears of the platform turning toxic. – Copyright AFP Philip FONG

Glenn CHAPMAN

Elon Musk on Tuesday said he would lift Twitter’s ban on former US president Donald Trump if Musk’s deal to buy the global messaging platform is successful.

“I would reverse the permanent ban,” the billionaire said at a Financial Times conference, noting that he doesn’t own Twitter yet, so “this is not like a thing that will definitely happen.”

The Tesla chief’s $44-billion deal to buy Twitter must still get the backing of shareholders and regulators, but he has voiced enthusiasm for less content moderation and “time-outs” instead of bans.

“I do think that it was not correct to ban Donald Trump,” Musk said.

“I think that was a mistake because it alienated a large part of the country, and did not ultimately result in Donald Trump not having a voice.”

Trump was booted from Twitter and other online platforms after supporters fired up by his tweets alleging election fraud attacked the US Capitol on January 6, 2021 in a deadly and failed bid to stop Joe Biden from being certified as the victor in the US presidential election.

Musk said he and Twitter co-founder Jack Dorsey are of similar mind in that permanent bands should be rare, reserved for accounts that are spam, scams or run by software “bots.”

“That doesn’t mean that somebody gets to say whatever they want to say,” Musk said.

“If they say something that is illegal or otherwise just destructive to the world, then there should be a perhaps a timeout, a temporary suspension, or that particular tweet should be made invisible or have very limited attraction.”

Musk was adamant, though, that he feels permanent bans are a “morally bad decision” that undermine trust in Twitter as an online town square where everyone cane be heard.

He noted that Trump has stated publicly that he would not come back to Twitter if permitted, opting instead to stick with his own social network, which has failed to gain traction.

– Ad boycott? –

Activist groups have called on Twitter advertisers to boycott the service if it opens the gates to abusive and misinformative posts with Musk as its owner.

“Your brand risks association with a platform amplifying hate, extremism, health misinformation, and conspiracy theorists,” said an open letter signed by more than two dozen groups including Media Matters, Access Now and Ultraviolet.

“Under Musk’s management, Twitter risks becoming a cesspool of misinformation, with your brand attached.”

Twitter makes most of its revenue from ads, and that could be jeopardized by advertisers’ reaction to content posted on the platform, the San Francisco-based tech firm said in a filing with US regulators.

Ad revenue at Twitter increased 16 percent to $1.2 billion in the recently ended quarter, while revenue from subscriptions and other means decreased to $94.4 million, the company said in the filing.

While Musk has not revealed nitty-gritty details of how he would run the business side of Twitter, he has expressed a preference for making money from subscriptions.

As of the end of March, an average 229 million people used Twitter daily, an increase of nearly 16 percent from the first three months of last year, Twitter said in a recent regulatory filing.

“We believe that our long-term success depends on our ability to improve the health of the public conversation on Twitter,” the company said in the filing.

Efforts toward that goal include fighting abuse, harassment, spam and “malicious automation,” or when software instead of people manages accounts, Twitter told regulators.

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Pinterest Ends its Creator Rewards Program for Idea Pins

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Pinterest Ends its Creator Rewards Program for Idea Pins

Pinterest has announced that it’s ending its Creator Rewards program, with the incentive offering set to shutter later this week.

Pinterest’s Creator Rewards scheme provided a means for creators to make money by creating themed Idea Pins, based on monthly prompts provided by Pinterest.

That enabled Pinterest to both encourage Idea Pin activity, and guide those Pins towards more engaging elements – but now, it’s moving on from the project.

As reported by The Information:

After the program’s conclusion on Wednesday, [Pinterest] will pay a one-time bonus to creators in the program who participated in at least one reward goal in August, September or October, a Pinterest spokesperson said. The company declined to share how much it was giving away in bonuses or how many people were part of the creator rewards program.”

Various social platforms have offered similar incentive schemes, with varying levels of success, but for the most part, they’ve eventually become unsustainable. Which, in some ways, is expected. Direct payments from the platforms are ideally designed help to guide creators into other monetization avenues, and are not geared towards building reliance on those payments themselves.

Snapchat has experienced similar issues with its Spotlight program, which is also now more aligned to specific thematic targets, while TikTok’s still working on the best way to ensure its top stars continue to get paid.

It is worth noting that this is separate from Pinterest’s $500k Creator Fund, which is another program designed to encourage creators to keep posting to the app.

The Creator Fund is specifically aimed at supporting Creators and communities ‘that have been disproportionately underrepresented’, and that program will continue on at this stage.

Cracking the code of creator funding is complex, especially in content formats that don’t support insertion of ads, where you can directly attribute revenue based on views. No platform has got this 100% right as yet, but more options are evolving, which could provide more avenues for sustainable creator funding in future.

But evidently, Pinterest found that this one wasn’t it. The program will shutter on Wednesday this week.

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