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Instagram Publishes New Guide to Setting Up Shops and Product Tags in the App

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Instagram Publishes New Guide to Setting Up Shops and Product Tags in the App

Mapping out your digital marketing approach for the upcoming holiday season?

In-stream shopping should, at the least, be a consideration, and with a recent survey of 4500 Instagram users finding that nearly half of them use Instagram to shop weekly, IG shopping should also be on your radar as a potential opportunity, both for product discovery and purchase.

Because as the numbers show, the way that people use Instagram, and other social media apps, is changing in this respect. The addition of Shop tabs and store displays gives consumers more ways to immediately connect with products that are highlighted in each app. And as more businesses adopt such processes, user expectations around such also shift, which is why it’s worth considering whether an Instagram store, or other product highlight options in the app, are worth the effort for your brand.

And if you are considering your IG options, this will help – Instagram recently published a 10 page guide to setting up an Instagram shop, and using product tags in the app.

You can download the full guide here, but in this post, we’ll take a look at some of the highlights.

First off, the guide looks at how to set-up your product catalog in IG, which is the backbone of your in-stream product listings.

It’s a handy overview of all the key steps, which will then enable you to link back to your products, while also ensuring that the product detail is always up to date.

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The guide then highlights how to use each Instagram surface within your marketing process:

Instagram Shop guide

With Reels getting its own, dedicated display:

Instagram Shop guide

That makes sense, given Reels is the fastest growing element of the platform, and is quickly becoming the best way to maximize reach and engagement. By using product tags in Reels, that could be a key way to boost brand and product awareness this shopping season.

The guide also includes a range of tips and guidance notes, including pointers on product tagging:

Instagram Shop guide

It’s a good overview – it’s fairly brief, but it packs in all the info you’ll need to get started with product tags on Instagram, and ensure that you’re covering all bases, and where you need to focus to improve your performance.

And again, with so many people now seeking out product info in the app, it’s worth considering.

You can download the full ‘How to Start Reaching Customers with Your Shop’ guide here.

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UK teen died after ‘negative effects of online content’: coroner

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Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.

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“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of health and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.

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“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.

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