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LinkedIn Adds New ‘Future of Skills’ Data Tool to Highlight Key Industry Trends



LinkedIn Adds New 'Future of Skills' Data Tool to Highlight Key Industry Trends

This is interesting – this week, LinkedIn has launched a new ‘Future of Skills’ interactive tool, which enables you to dig into the latest skills trends for any job role, in order to glean more insight into what employers are looking for, and what people are listing on their LinkedIn profiles for each position.

As you can see here, the new tool, which you can try out for yourself here, enables you to select a country, industry and job title, each of which can be searched by entering keywords into the respective field.

You can then get an overview of key skills trends for each, based on how LinkedIn members have listed such on their profile.

LinkedIn Skills Trends

The tool also enables you to more easily view each trend, and check out similar skills which may have changed name, by hovering over any listed skill, which will then indicate how it’s changed over time.

LinkedIn Skills Trends

It’s worth noting that the skills listed are based on what LinkedIn members display on their profiles, not on job listings, so it’s not necessarily a direct indicator of what’s ‘in demand’ as such. But then again, you would assume that those in each industry would also be updating their profiles over time, so the overall trends should reflect industry shifts either way, even if this isn’t an exact representation of what businesses are looking for in their job ads.

It could be a handy research tool, not just for job seekers, but also for marketers and those conducting audience research, as it could highlight potential new opportunities in each sector, based on shifts.

For example, if you’re marketing to artists, you can get an idea of key skill trends in that sector, which could highlight new opportunities to reach these consumers with more focused campaigns – like a tutorial on Adobe Lightroom, or insights on product photography to boost supplementary income.

LinkedIn Skills Trends

There’s a range of opportunities here – you can check out LinkedIn’s new ‘Future of Skills’ tool here.

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Instagram Expands Access to Reels Templates, Adds New Music Recommendations for Reels Clips



Instagram's Working on a New Option That Would Simplify Reels Monetization for Creators

Looking to get into Instagram Reels, but not sure what to post?

This could help – over the last week, Instagram has been giving more users access to its Reels ‘Templates’ option, which enables you to create Reels based on popular content formats in the app.

As you can see in this example, shared by user Ahmed Ghanem, some people are now seeing the new ‘Templates’ option within the Reels camera, which enables you to select a format for your Reel based on popular trends.

Instagram initially launched its Templates option back in April, which takes users through a frame-by-frame process to create a similar-looking Reels clip.

Instagram Reels templates

So if you lack creativity, now Instagram will do the creative framing for you, which could be handy, as a means to create more engaging clips.

But it could also make a lot more of your Reels feed look familiar, due to replication of the same types of clips over and over again, while it also leans on the talents of trendsetters within the app. Which TikTok has come under scrutiny for in the past, and it’ll be interesting to see whether creators start to question the re-use of their formats in this way.

But if you do need help, maybe it’ll come in handy – and that’s not the only way that IG is looking to lend a guiding hand in the Reels creation process.

According to another discovery by Ghanem, Instagram will also now recommend songs for your content, based on your upload.

Instagram Reels music recommendations

How, exactly, Instagram recommends different songs for different clips is not clear, but based on these tools, you could essentially extricate yourself of almost all your creative content decisions – you just come up with what you want to film and Instagram’s recommendation tools and templates will do the rest.

Which seems to run counter to the whole ethos of the short-form video trend, which enables users to contribute to the latest trends and memes with their own, simple, creative takes. Indeed, what people like most about short-form content is that it provides more avenues for creativity, which makes these new features feel less genuine, and less interesting, even if they do help you get a few more Likes as a result.

Which they probably will, and for brands that are short on time, and are unable to keep up with the latest formats and tracks, they could be a big help (note: business accounts are limited in terms of what songs they can use in their clips).

But I don’t know. It feels a bit artificial, doesn’t it? Like, Meta is so keen to get as many people as possible posting short-form clips that it’s taking all of your own input and personality out of the process.

Maybe I’m over-thinking it – and really, what I am thinking is that someone should create an account that only posts videos using templates and song recommendations to see what sort of engagement it gets.

It could be massive – but it also feels like another step towards killing off the short-form video trend entirely by doing it to death.

Much like Stories before it – and, ultimately, that could be another way for Meta to negate competition.

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