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LinkedIn Adds New ‘Future of Skills’ Data Tool to Highlight Key Industry Trends

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LinkedIn Adds New 'Future of Skills' Data Tool to Highlight Key Industry Trends

This is interesting – this week, LinkedIn has launched a new ‘Future of Skills’ interactive tool, which enables you to dig into the latest skills trends for any job role, in order to glean more insight into what employers are looking for, and what people are listing on their LinkedIn profiles for each position.

As you can see here, the new tool, which you can try out for yourself here, enables you to select a country, industry and job title, each of which can be searched by entering keywords into the respective field.

You can then get an overview of key skills trends for each, based on how LinkedIn members have listed such on their profile.

LinkedIn Skills Trends

The tool also enables you to more easily view each trend, and check out similar skills which may have changed name, by hovering over any listed skill, which will then indicate how it’s changed over time.

LinkedIn Skills Trends

It’s worth noting that the skills listed are based on what LinkedIn members display on their profiles, not on job listings, so it’s not necessarily a direct indicator of what’s ‘in demand’ as such. But then again, you would assume that those in each industry would also be updating their profiles over time, so the overall trends should reflect industry shifts either way, even if this isn’t an exact representation of what businesses are looking for in their job ads.

It could be a handy research tool, not just for job seekers, but also for marketers and those conducting audience research, as it could highlight potential new opportunities in each sector, based on shifts.

For example, if you’re marketing to artists, you can get an idea of key skill trends in that sector, which could highlight new opportunities to reach these consumers with more focused campaigns – like a tutorial on Adobe Lightroom, or insights on product photography to boost supplementary income.

LinkedIn Skills Trends

There’s a range of opportunities here – you can check out LinkedIn’s new ‘Future of Skills’ tool here.


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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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