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LinkedIn Adds Product Listings on Profiles, New Engagement Options to Build Your Brand Presence

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LinkedIn Adds Product Listings on Profiles, New Engagement Options to Build Your Brand Presence

LinkedIn’s adding a new product showcase element on user profiles, enabling users to highlight specific products and projects that they’ve worked on in different roles, while it’s also updating its Newsletter functionality with some additional connection features.

First off, on Product listings – soon, you’ll be able to add the products that you’ve worked on as a sub-element in your experience listings.

As you can see in these example screens, when you go to edit an element within your ‘Experience’ section, you’ll soon also be able to add products that you contributed to in your time at the organization. Those links will also connect back to the corresponding Product Page on your company profile, adding another pathway to discovery for your brand.

But of course, in order to add a product to your profile, you’ll first need to have it listed within your company page.

LinkedIn added product pages back in 2020, as a means to help businesses showcase their product offerings, and highlight key features.

LinkedIn Product Pages

This new option is an extension of the same, which will give users more ways to show their expertise, while also helping LinkedIn expand its data banks, with info on people, companies and products all being gathered within the app.

That could open up new marketing opportunities, through direct promotion of product pages for example, while it will also give LinkedIn more specific insight into the products that people work on under varying job titles. That’ll provide more data points to match users with relevant job openings and career paths, and this extra display capacity will also put more onus on brands to include product pages in their listings, so that people can then include them in their experience.

LinkedIn’s also looking to enhance its Newsletter product, with a new option to include both @mentions and #hashtags in Newsletters and Articles to help maximize engagement.

LinkedIn tags in articles

As you can see in this example, the functionality will work in a similar way to tagging in other apps, with the system auto-listing likely entity matches when you enter an @ or # symbol.

As explained by LinkedIn:

“In the coming weeks, we’re rolling out the ability to @mention members and Pages within the copy of an Article or Newsletter, enabling collaborators to help further distribute your content. You can also include #hashtags in your Articles to enrich your content and help readers discover like-minded communities on LinkedIn.”

Will that help to improve reach?

Well, probably, if, say, you’re mentioning people, who are then likely to interact with your post to show gratitude for the mention. Hashtags remain a bit of a mystery on LinkedIn, from a reach perspective, but it could see your post added to relevant communities and conversations, which could have various benefits.

LinkedIn initially launched its Newsletter functionality late last year, leaning into the rising popularity of direct connection with your audience, and thus far, LinkedIn says that 28 million of its members have signed up to receive newsletter updates from their chosen brands and creators.

Which is only a fraction of its 800 million plus members, but still, that’s a lot of people willing to establish more direct connection via the option.

Finally, LinkedIn is also adding the capacity for Company Page admins to respond as their brand to any post in the app.

LinkedIn account switching

As you can see here, admins will now see an account switcher option when they go to respond to a post in the app.

“We know that a brand’s content is only part of how its voice comes to life on LinkedIn, so we are introducing the ability for Pages to respond as the brand to any post in the feed, regardless of whether they are @mentioned or following the hashtags used in the post. By joining these conversations, brands can share their unique perspective, reach new audiences, and grow their followers.”

That adds another, simple way to boost brand connection and engagement, which could come in handy when looking for ways to establish brand expertise, and build community.

Each update has a range of potential uses, providing more ways to share your experience and work. And with LinkedIn engagement at record highs, it’s definitely worth considering how you can improve your connections in the app.

Products on Profile feature is currently an early pilot and will start to become generally available in a phased rollout in the coming months.

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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