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LinkedIn Launches New Content Marketing Development Course

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LinkedIn Launches New Content Marketing Development Course

Looking to up your content skills for digital marketing?

This may help – LinkedIn has launched a new LinkedIn Marketing Labs certification course on “Content and Creative Design”, which is now available for free to all LinkedIn users.

As you can see here, the course is made up of three units, with a specific focus on LinkedIn’s tools, in order to help users learn more about content and marketing fundamentals, and develop their skills.

As explained by LinkedIn:

“This new certification is critical because it comes at a time when we see an industry-wide interest in the topic of content strategy and creative design. In fact, as HubSpot’s State of Marketing 2022 Report found, content is continuing its sharp rise in importance even compared to last year, with 66% of marketers expecting to allocate more of their budgets toward it in 2022 and 47% of B2B buyers viewing three to five pieces of content before engaging with a sales rep.”

Indeed, the capacity to write engaging, enticing content is key to maximizing your opportunities in digital marketing, and on LinkedIn specifically – and if you are looking for ways to boost your skills, it could be worth taking a look at this new LinkedIn course.

The full certification takes a couple of hours to complete, depending on your level of knowledge. And when you eventually do complete the full course and exam, you’ll get a digital certificate that you can add to your LinkedIn profile, or print out if you choose.

LinkedIn content certificate

It’s obviously LinkedIn-centric, and it doesn’t cover every aspect of content planning and development. But it’s a solid overview of the key fundamentals, which could help you get your approach on the right track – especially if you’re just starting out and looking for some grounding.

And it’s free, so the price is right. If you have some time available, it may be worth a look.

LinkedIn’s Marketing Labs courses are available to all LinkedIn users, in five different languages: English, German, Spanish, French, and Portuguese. You can learn more about the courses here.

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Social media businesses look out, here comes Chat GPT

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Social media businesses look out, here comes Chat GPT

XiaoIce has pioneered a cutting-edge artificial intelligence system designed to create emotional bonds with its 660 million users worldwide. — © AFP

From the explosion of TikTok to the fall of Twitter, the social media industry has experienced some seismic changes over the past 12 months. Next year promises to be no different. How are those who rely on social media for businesses purposes to navigate through the turmoil ahead?

Luke Lintz, CEO of Highkey Enterprises, a multinational social media marketing firm, has told Digital Journal about the top three social media trends he expects to see in 2023.

Short-Form Video Content Will Dominate

Lintz observes the rise in video shorts and sees this trend as one that is likely to continue. Here he says: “The number one trend in the digital marketing landscape next year will be the emphasis and prioritization of short-form video content.”

This is because: “Social Media platforms’ competition for attention with short-form content has been the epicentre of 2022 and will continue to be the focus in 2023. People’s attention spans are ever-decreasing, and social media users quite often don’t have time to sit down and watch a 10-minute video and would rather watch a short video tailored to what they like to watch rather than a picture.”

Using example, Lintz finds: “This is why we have seen Instagram change its newsfeed and algorithms to favour Instagram Reels content in competition with Tik Tok. We have also seen a massive prioritization of YouTube Shorts in their fight against the lost attention to Tik Tok. In 2023 we will see very large incentive problems for top YouTube shorts, Tik Tok and Instagram Reel creators to incentivize the best creators to stay on the platform. For creators and business owners, they must strategize ways to incorporate short-form video content into their content plans to stay relevant.”

Social Media Users Will Turn Their Back On The Algorithm

This could be the age of new media. Lintz says: “Burnt out by the pressure of chasing “likes” and constantly trying to add new followers, a growing share of social media users will turn to smaller platforms in 2023. Sites like Discord, Mastodon, Geneva, Substack and Patreon emphasize community building in private spaces.”

In terms of the cultural change driving this, Lintz says: “A search for safe spaces and nostalgia for the Internet of the early 2000s — when the word “algorithm” wasn’t part of everyone’s vocabulary — has fuelled interest in these more intimate digital environments. Expect to see people look for smaller social media platforms that they have more control over.”

ChatGPT Will Revolutionize Social Media Management Companies

There is one new item of technology that is set to bring with it significant change. Lintz predicts: “Chat GPT (‘generating pre-training’) is not only the best artificial intelligence chatbot ever released to the general public, it also promises to usher in a new era for social media management companies, including HighKey Enterprises. The AI chatbot will take over basic writing tasks, thereby eliminating the need for human creativity to create new social media content.”

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