While VR is the future, which will eventually facilitate the metaverse and more immersive digital experiences, AR is also playing an increasing role in advanced consumer connection, with a range of AR tools already transforming the eCommerce process, and providing new ways for customers to ‘try on’ products and get a better sense of what they’re buying online.
And with the development of AR glasses, that’s going to become more significant, providing entirely new opportunities for connecting people with digital information, amid their day-to-day process.
It’s worth considering the opportunities that AR will provide, which is the focus of this new infographic overview from Snap, which looks at the emerging role that AR is already playing in the shopping process.
As per Snap:
“AR ads play a unique role in each phase of the purchase journey. Marketers shouldn’t think of AR as an add-on, but instead an always-on tool to build and amplify messaging.”
There are some interesting examples and stats here – check out the full infographic below, while you can also learn more about AR development via Snap’s Lens Studio tools.
LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine
Looking for a marketing-related read for the long weekend?
LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.
There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).
LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.
There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.
And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.
You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.
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