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Musk says Twitter deal remains deadlocked over fake users

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Misleading tweets about Russia's war on Ukraine will be hidden behind messages warning they could cause real world harm under a new Twitter policy.

Misleading tweets about Russia’s war on Ukraine will be hidden behind messages warning they could cause real world harm under a new Twitter policy. – Copyright AFP Asif HASSAN

Business magnate Elon Musk said Tuesday that his $44 billion move to take over Twitter remained held up by “very significant” questions about the number of fake users on the social network.

Musk was reluctant to talk about the deal when asked at the Qatar Economic Forum, saying it was a “sensitive” matter.

“There are still a few unresolved matters,” Musk said by video link.

This includes whether “the number of fake and spam users on the system is less than five percent as per their claims, which I think is probably not most people’s experience when using Twitter. 

“So we are still awaiting resolution on that matter and that is a very significant matter,” the Tesla car and SpaceX exploration chief said.

Musk said there were also questions about Twitter’s debt and whether shareholders will vote for the deal.

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“So I think these are the three things that need to resolved” to make the transaction happen.

Musk said he wanted to get 80 percent of the North American population and half the world’s population onto Twitter.

“That means it must be something that is appealing to people, it obviously can’t be a place where they feel uncomfortable or harassed or they will simply not use it.”

“I think there is this big difference between freedom of speech and freedom of reach,” Musk added.

“You are allowed to yell whatever you want in a public space, more or less. But whatever you say, however controversial, doesn’t need to then be broadcast to the whole country. 

“So I think generally the approach of Twitter should be to let people say what they want within the balance of the law but then limit who sees that based on any given Twitter user preferences.”

He said that if the deal went ahead his role would be to “drive the product”, saying this is what he did at Tesla and SpaceX.

Musk said he expected Tesla’s number of employees to fall by about 3.5 percent in the next three months but the headcount would start rising again in a year.

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Asked about the next US presidential election in 2024, Musk said he had not decided who to back but that he was ready to inject $20-$25 million into a candidate’s campaign. 

He has previously indicated he could support Florida’s Republican governor Ron DeSantis.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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