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LinkedIn Previews New Job and B2B Product Search Options Coming in 2023

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LinkedIn Previews New Job and B2B Product Search Options Coming in 2023

With 2022 coming to an end, LinkedIn has previewed some of its planned updates for the new year, including new job category filters, which align with trending career shifts, and improved search options for product listings in the app.

Yes, you can list your business products on their own pages on LinkedIn. In fact, there are over 90,000 product listings now active in the app.

First off, on LinkedIn’s new job search filters – in order to better align with the way that people are searching for their next role, LinkedIn will soon test new job listing categories, based on location, company, role flexibility and more.

As you can see in this example, LinkedIn’s job categories will split advertised roles into different, trend-aligned segments, to help you discover more opportunities aligned with different interests.

As explained by LinkedIn:

“We often hear from professionals that they would like to discover and explore new career opportunities, even if they are not actively pursuing another job. We’ve seen an increase in members who are ‘casually’ exploring job opportunities, especially ones that align more with their values and preferences (e.g. work-life balance, flexible work arrangements, up-skilling and career growth). To help professionals discover what’s possible for them, we are testing a new showcase of personalized job collections that don’t require members to articulate their needs in a search box.”

It could be a good way to find new ways to advance or shift your career, which, as LinkedIn notes, has become an increasing focus for many professionals.

LinkedIn says that it will begin testing these new job category listings ‘with a few industries and collections in the US’, with plans to expand quickly from there.

LinkedIn’s also looking to add new category filters for its product listings in the app, providing more discovery potential for its B2B product pages, which it first launched back in 2020.

LinkedIn product search

As noted, with tens of thousands of products now listed, LinkedIn’s hoping to build on its product search capacity, in order to expand usage of the app.

Which could provide new revenue-generation opportunities, both for brands and for LinkedIn itself, and it’ll be interesting to see whether product search does indeed become a bigger element of the LinkedIn experience.

These are just some of the changes that LinkedIn’s planning to roll out in 2023, as it continues to build on its position as the professional social network, and the place to be to discuss career and work opportunities.

And as more users consider exiting Twitter, amid uncertainty about the platform’s future, LinkedIn could end up being a beneficiary, with many professional discussions potentially shifting there instead.

I mean, LinkedIn doesn’t offer the real-time engagement of Twitter, but it does have various options for audio and video events, which could replace Twitter chats and the like.

Maybe. There’s still some way to go before we understand where exactly Twitter is headed.

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?

The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.

TCM breaks things down into the following categories:

  • Innocent
  • Sage
  • Explorer
  • Ruler
  • Creator
  • Caregiver
  • Lover
  • Hero
  • Everyman
  • Magician
  • Jester
  • Outlaw

Check out the infographic for more information.

A version of this post was first published on the Red Website Design blog.

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Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

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Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz

Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.

Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”

He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.

Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.

But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.

“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.

But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”

Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.

Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.

It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.

Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”

Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”

US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.

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Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

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Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Not sure if this will be a valuable addition, or another stream that’ll fade out pretty quick, as Meta stops paying attention to it.

Today, Instagram has launched a new podcast called “Close Friends Only”, which it says will present “the latest on culture – from memes and icks, to fashion and friendship – all from your favorite celebrities.

And they’ve gone big out of the gate, with the first episode featuring Ice Spice in conversation with Doja Cat.

The conversation sees the two stars discuss their favorite memes, their favorite animals, celebrity crushes, experiences in flirting on IG, their juiciest DMs, and more.

Which will no doubt get a heap of attention, and will help make Instagram a bigger focus for youngsters seeking to replicate their idols. But in terms of practical advice or tips, yeah, there might not be a heap there.

But it could be worth tuning in anyway, in order to get the lowdown on the latest trends, from some of the people that are leading the way on cultural shifts.

But then again, as noted, it’ll be interesting to see how IG follows this first episode up, and whether they keep running regular episodes of the podcast with more celebrities.

Either way, it’s an interesting promotional vehicle for IG, especially given that it’s focusing on musicians, as TikTok becomes an even more critical platform for music promotion.

Maybe, then, this will be Instagram’s counter to that, but again, we’ll have to wait and see whether more episodes arrive.

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