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LinkedIn Provides New Insights into How to Amplify Your Brand Messaging via Employee Advocacy [Infographic]

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LinkedIn Provides New Insights into How to Amplify Your Brand Messaging via Employee Advocacy [Infographic]

LinkedIn is a key platform for professional networking and connecting with potential job candidates – but how you use the platform is key in finding the right people for the right roles within your organization.

So how can you maximize your employer branding and candidate discovery efforts?

One option is to utilize your employees, by encouraging them to engage with company posts and content in the app. There are right and wrong ways to do this (note: cut and pasted messages shared by your employees are not the way to go), but LinkedIn has been working to make this easier via a range of new company page features in the app, including the merging its Elevate employee advocacy platform into its general tools.

Those additions have helped scientific supplier Thermo Fisher Scientific boost its recruitment and employer branding efforts in the app.

As explained by LinkedIn:

LinkedIn’s employee advocacy platform provided Thermo Fisher Scientific with a steady stream of curated content from LinkedIn Pulse and Newsle. Employees could comment and share these posts for easy social activity, while also creating focused, relevant conversations around their work. Other industry talent connected with Thermo Fisher’s employees would see and interact with this content, giving Thermo Fisher a natural way to attract that talent according to the subject matter most pertinent to them.”

Indeed, according to LinkedIn, this approach, using Thermo’s employees to amplify key messaging, has resulted in a 62% increase in reach for its various created and curated posts.

The below infographic provides an overview of how Thermo Scientific has maximized its messaging, which could be worth considering in your approach.  

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

While talent matters, the good news is we all learn at basically the same rate–and can “learn anything we want.” Think you don’t have the talent for entrepreneurship? For leadership? For programming, for design… for whatever pursuit you may want to, um, pursue? According to HubSpot co-founder …

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



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