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LinkedIn Publishes New ‘Founders’ Guide’ to Help SMBs Maximize their LinkedIn Presence

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LinkedIn Publishes New 'Founders' Guide' to Help SMBs Maximize their LinkedIn Presence


While the last few years have been rocky for SMBs, we’re starting to see the tide turn once again, which means that more entrepreneurs are considering their opportunities, and more opportunities are indeed cropping up as the economic recovery slowly takes shape.

That will likely see a lot of people seriously re-assessing their plans, in order to capitalize on market demand. And VCs are already taking notice – according to LinkedIn, a record $621 billion was invested in startups across the world in 2021.

But while that does mean more potential, it also means that competition for attention will be high – which is why LinkedIn has published a new, 18-page guide for founders on how to utilize LinkedIn to maximize their opportunities, and reach new customers via their platform presence.

The guide, which you can download here, looks at all aspects of building an effective LinkedIn presence, including the varying focus of your personal and business pages.

The guide provides a range of research notes and insights, based on current SMB performance, which could help to guide your approach.

LinkedIn Founders' Guide

Among the key notes, LinkedIn says that brands should publish thought leadership content, and take a stand on issues that they’re passionate about.

LinkedIn Founders' Guide

Indeed, thought leadership content is key to establishing your brand presence, which is especially true on LinkedIn, where users are looking for expert insights and advice.

LinkedIn Founders' Guide

The guide includes a range of notes on these elements, while there are also more LinkedIn-specific tips, including examples of how to improve your company page.

LinkedIn Founders' Guide

And LinkedIn posting tips:

LinkedIn Founders' Guide

There’s a range of helpful pointers and notes in here, and if you’re looking to maximize your LinkedIn performance, it’s worth downloading the free guide and taking a look, and considering where each of these elements fits into your LinkedIn content plan.

Even if you’re confident you know what you’re doing in your approach, it could be worth taking a look, and refreshing your thinking.

You can download LinkedIn’s new ‘Founder’s Guide’ here.



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Instagram’s Testing New DM Labels to Help Manage Customer Interactions in the App

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Instagram’s Testing New DM Labels to Help Manage Customer Interactions in the App

This could be handy – Instagram’s developing a new set of message labels for business accounts, which would make it easier to manage customer interactions in your DMs.

As you can see in this example, posted by Sachin Shah, Instagram’s looking to add five new labels for your IG Direct messages, in order to help businesses better manage their interactions in the app.

Those five labels are:

  • Flag
  • Booked
  • Ordered
  • Paid
  • Shipped

That could be particularly helpful for SMBs who don’t have access to more complex CRM features, providing a simple way to stay on top of critical interactions for your brand.

The new labels would add to Instagram’s existing business DM features, including welcome messages and saved replies. Businesses on Facebook can also add similar labels to their chats, though they’re slightly different in application to these more specific tags.

And with over a billion people messaging businesses across Meta’s apps every week, and Meta looking to provide more ways to maximize connection and opportunity through its platforms, it makes sense for IG to lean into these behaviors where it can, and provide more tools to facilitate commerce and business engagement.

The new labels are in limited testing at present – we’ll keep you updated on any progress.



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