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LinkedIn Publishes New ‘Founders’ Guide’ to Help SMBs Maximize their LinkedIn Presence

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LinkedIn Publishes New 'Founders' Guide' to Help SMBs Maximize their LinkedIn Presence


While the last few years have been rocky for SMBs, we’re starting to see the tide turn once again, which means that more entrepreneurs are considering their opportunities, and more opportunities are indeed cropping up as the economic recovery slowly takes shape.

That will likely see a lot of people seriously re-assessing their plans, in order to capitalize on market demand. And VCs are already taking notice – according to LinkedIn, a record $621 billion was invested in startups across the world in 2021.

But while that does mean more potential, it also means that competition for attention will be high – which is why LinkedIn has published a new, 18-page guide for founders on how to utilize LinkedIn to maximize their opportunities, and reach new customers via their platform presence.

The guide, which you can download here, looks at all aspects of building an effective LinkedIn presence, including the varying focus of your personal and business pages.

The guide provides a range of research notes and insights, based on current SMB performance, which could help to guide your approach.

LinkedIn Founders' Guide

Among the key notes, LinkedIn says that brands should publish thought leadership content, and take a stand on issues that they’re passionate about.

LinkedIn Founders' Guide

Indeed, thought leadership content is key to establishing your brand presence, which is especially true on LinkedIn, where users are looking for expert insights and advice.

LinkedIn Founders' Guide

The guide includes a range of notes on these elements, while there are also more LinkedIn-specific tips, including examples of how to improve your company page.

LinkedIn Founders' Guide

And LinkedIn posting tips:

LinkedIn Founders' Guide

There’s a range of helpful pointers and notes in here, and if you’re looking to maximize your LinkedIn performance, it’s worth downloading the free guide and taking a look, and considering where each of these elements fits into your LinkedIn content plan.

Even if you’re confident you know what you’re doing in your approach, it could be worth taking a look, and refreshing your thinking.

You can download LinkedIn’s new ‘Founder’s Guide’ here.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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