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LinkedIn Shares Insights into Ad Bidding Best Practices [Infographic]

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LinkedIn Shares Insights into Ad Bidding Best Practices [Infographic]

Looking to get a better understanding of LinkedIn ads, and how you can maximize your paid campaigns in the app?

If so, then this listing is for you. LinkedIn has published a new overview of the various bid types used on the platform, along with tips on how and when to utilize each element.

As explained by LinkedIn:

When you launch a campaign on LinkedIn, all ads enter a second-price auction system per member visiting LinkedIn’s feed. The auction runs in the background in milliseconds, ranking bids from various advertisers competing for the same ad slot for a member. The bid is the maximum price you’re willing to pay for a key result, like a click. The bid type selected should be based on your marketing goals. Then a combination of relevancy, how likely a LinkedIn member will engage with your ad, and bid value determines which advertiser’s ad is shown to the member, and when.

Key info to have – you can check out LinkedIn’s new bidding one-pager below, while you can read more about LinkedIn bidding strategies here.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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