TikTok has published a new guide on how to optimize your ad campaigns, and specifically your ad bidding strategy, in order to maximize your promotional performance...
In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we...
In 2022, Walmart’s eCommerce sales came in at an impressive 47.8 billion U.S. dollars. That’s up nearly 11% in comparison to 2021. Consumers are embracing Walmart’s...
Now that we’ve officially settled into the new year, it’s important to reiterate that among the most effective ways to promote your business are Google Ads....
If automated bidding strategies are handling my bids for me, do I even need to pay attention to bidding? It’s pretty easy to ask this question,...
The header bidding technology started to develop in 2015, and has since helped many publishers to grow their revenue by as much as 40% (and even,...
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to...
Microsoft announced its monthly updates for the Microsoft Advertising platform. This includes rolling out automotive ads, new ad formats, more bidding options, vertical ads and so...
The programmatic arms race against Google continues. Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. Yahoo and Amobee followed suit of...
Looking to get a better understanding of LinkedIn ads, and how you can maximize your paid campaigns in the app? If so, then this listing is...