How to Use Header Bidding

Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a solution that brings publishers…

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Google Adds Custom Bidding and Outcome-Based Buying Options for Display & Video 360 Campaigns

Google has added two new ad bidding options for Display and Video 360 campaigns, giving marketers more control over how their ad budget is allocated through its programmatic process. Google’s…

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Google Ads to show performance insights from the bid strategy

Google Ads is now showing performance insights based on the conversions. The insights are available in the bid strategy report, and include the performance on device type, location, day of…

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