Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a...
Google has added two new ad bidding options for Display and Video 360 campaigns, giving marketers more control over how their ad budget is allocated through...
Google Ads is now showing performance insights based on the conversions. The insights are available in the bid strategy report, and include the performance on device...
