Shortly after the May 24 attack on a Texas school that killed 21 people — including 19 children — claims that it was a ‘false flag’ operation began to circulate on Telegram – Copyright AFP/File CHANDAN KHANNA
With gun control under debate and monkeypox in the headlines, Americans are facing a barrage of new twists on years-old misinformation in their social media feeds.
Accurate news stories about mass shootings have attracted eyeballs but algorithms have also spurred baseless conspiracy theories from trolls who want to push lies to attract traffic. And thousands have unwittingly shared them on Facebook, Twitter and other sites.
The May 24 attack at Robb Elementary School in Uvalde, Texas was a “false flag” operation aimed at pushing restrictive gun laws, according to Telegram posts from supporters of QAnon.
Carl Paladino, a New York congressional candidate, was among those who shared a similar theory on Facebook, later deleting it.
Others misidentified a shooting victim as “Bernie Gores” — a made-up name paired with an image of a YouTuber who has been wrongly linked to other major news events, including the Russian invasion of Ukraine.
Experts say such misinformation is part of a pattern in which unscrupulous operators intentionally repurpose old narratives.
“A lot of this stuff is put together almost in this factory production style,” said Mike Caulfield, a misinformation researcher at the University of Washington’s Center for an Informed Public.
“You have a shooting event, you have these various tropes you can apply.”
Groundless claims of a “false flag” operation, which refers to political or military action that is carried out with the intention of blaming an opponent, can be traced back to the 2012 mass shooting at Sandy Hook Elementary School in Newtown, Connecticut.
After 20 children and six staff members were killed, InfoWars founder Alex Jones falsely claimed the Newtown casualties were “crisis actors” — people who are paid or volunteer to play disaster victims.
In November 2021, a Connecticut judge found Jones liable for damages in a defamation suit brought by parents of the victims.
But regardless, allegations of staged mass shootings have routinely spread from fringe online networks such as 4chan to mainstream platforms — including the social media feeds of politicians such as Republican congresswoman Marjorie Taylor Greene and, more recently, Arizona state senator Wendy Rogers.
Hoax posts misidentifying gunmen or victims as internet personalities have also become common.
In the race to capture online attention following breaking news, recycled narratives can be produced quickly and are easier for audiences to digest, Caulfield said. Content producers “make guesses” about what may go viral based on past popular tropes, which can help monetize that attention.
“When you spread this stuff, you want to be seen as in the know,” he said, even though the information is demonstrably false or misleading.
– Copying the Covid-19 playbook –
Similarly, false claims about the recent spread of monkeypox — a rare disease related to smallpox — borrow from Covid-19 misinformation.
Since the outbreak, social media posts have claimed without evidence that the virus is a bioweapon, that the outbreak was planned, and that Microsoft co-founder Bill Gates is behind it. Others have falsely equated monkeypox to other viruses, including shingles.
Those claims resemble debunked conspiracy theories from the early days of the Covid-19 pandemic.
Memetica, a firm that conducts digital investigations, has researched some of the top Covid-19 misinformation recycled for monkeypox. One widespread theory points to a 2021 threat preparation exercise conducted by the Nuclear Threat Initiative (NTI) as purported evidence that the outbreak was planned.
That conspiracy theory is nearly identical to claims about Event 201, a pandemic simulation held in October 2019, that circulated online in early 2020.
“What was surprising to me was how similar (Covid-19 misinformation) is now to monkeypox,” Adi Cohen, chief operating officer at Memetica, told AFP.
“It’s the same exact story — oh, this is all planned, it’s a ‘plandemic,’ here’s the proof.”
Some monkeypox theories have been shared by conservative figures including Glenn Beck and anti-vaccine advocate Robert F. Kennedy Jr, according to Memetica’s research. Both have previously promoted misinformation about Covid-19.
Cohen said such tactics may be an effective way to get engagement on social media, regardless of the falsity of the information being shared.
“It’s the replication of what seems to work in the past,” he said. “Why work hard when you don’t have to?”
Instagram Expands Access to Reels Templates, Adds New Music Recommendations for Reels Clips
Looking to get into Instagram Reels, but not sure what to post?
This could help – over the last week, Instagram has been giving more users access to its Reels ‘Templates’ option, which enables you to create Reels based on popular content formats in the app.
As you can see in this example, shared by user Ahmed Ghanem, some people are now seeing the new ‘Templates’ option within the Reels camera, which enables you to select a format for your Reel based on popular trends.
Instagram initially launched its Templates option back in April, which takes users through a frame-by-frame process to create a similar-looking Reels clip.
So if you lack creativity, now Instagram will do the creative framing for you, which could be handy, as a means to create more engaging clips.
But it could also make a lot more of your Reels feed look familiar, due to replication of the same types of clips over and over again, while it also leans on the talents of trendsetters within the app. Which TikTok has come under scrutiny for in the past, and it’ll be interesting to see whether creators start to question the re-use of their formats in this way.
But if you do need help, maybe it’ll come in handy – and that’s not the only way that IG is looking to lend a guiding hand in the Reels creation process.
According to another discovery by Ghanem, Instagram will also now recommend songs for your content, based on your upload.
How, exactly, Instagram recommends different songs for different clips is not clear, but based on these tools, you could essentially extricate yourself of almost all your creative content decisions – you just come up with what you want to film and Instagram’s recommendation tools and templates will do the rest.
Which seems to run counter to the whole ethos of the short-form video trend, which enables users to contribute to the latest trends and memes with their own, simple, creative takes. Indeed, what people like most about short-form content is that it provides more avenues for creativity, which makes these new features feel less genuine, and less interesting, even if they do help you get a few more Likes as a result.
Which they probably will, and for brands that are short on time, and are unable to keep up with the latest formats and tracks, they could be a big help (note: business accounts are limited in terms of what songs they can use in their clips).
But I don’t know. It feels a bit artificial, doesn’t it? Like, Meta is so keen to get as many people as possible posting short-form clips that it’s taking all of your own input and personality out of the process.
Maybe I’m over-thinking it – and really, what I am thinking is that someone should create an account that only posts videos using templates and song recommendations to see what sort of engagement it gets.
It could be massive – but it also feels like another step towards killing off the short-form video trend entirely by doing it to death.
Much like Stories before it – and, ultimately, that could be another way for Meta to negate competition.
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