Looking for a marketing-related read for the long weekend?
LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.
There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).
LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.
There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.
And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.
You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.
Musk says Twitter clash with Apple a ‘misunderstanding’
Apple CEO, Tim Cook. — © AFP
Twitter owner Elon Musk said he met with Apple chief Tim Cook on Wednesday and “resolved the misunderstanding” that prompted him to declare war on the iPhone maker’s App Store.
“Among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store,” Musk tweeted.
“Tim was clear that Apple never considered doing so.”
Musk also tweeted a video clip of “Apple’s beautiful HQ” in Cupertino, California, noting that he had had a “good conversation” with Cook.
Apple did not reply to AFP requests for comment.
The world’s richest person opened fire on the planet’s most valuable company early this week over fees and rules at the App Store, saying Apple had threatened to oust his recently acquired social media platform.
The billionaire CEO had tweeted that Apple “threatened to withhold Twitter from its App Store, but won’t tell us why.”
Apple, which has not issued a public statement on the matter, typically tells developers if fixes need to be implemented in apps to conform to App Store policies.
Analysts told AFP the clash may have came down to money, with Musk irked that the App Store takes a commission on transactions such as subscriptions.
Musk has delayed the relaunch of the Twitter Blue subscription tier intended to have users pay for perks such as account verification check marks.
Twitter rolled out Blue early in November, but pulled the plug after impersonators paid for check marks to appear legitimate in what former head of safety and security Yoel Roth referred to as “a disaster.”
Both Apple and Google also require social networking services on their app stores to have effective systems for moderating harmful or abusive content.
But since taking over Twitter last month, Musk has cut around half of Twitter’s workforce, including many employees tasked with fighting disinformation, while an unknown number of others have quit.
He has also reinstated previously banned accounts, including that of former president Donald Trump.
Describing himself as a “free speech absolutist,” Musk believes that all content permitted by law should be allowed on Twitter, and has described his actions as a “revolution against online censorship in America.”