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LinkedIn’s ‘Funny’ Reaction Looks to be Getting Closer to Release

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LinkedIn's 'Funny' Reaction Looks to be Getting Closer to Release

Get ready to express yourself in a new way on LinkedIn, with its ‘Funny’ reaction getting closer to release.

As you can see in this image, posted by app researcher Nima Owji, LinkedIn’s looking to expand on its current reactions set with a new ‘Funny’, laughing emoji, so you’ll soon have another way to register quick response to those hilarious classics, like…

Linkedin post example

Which, in all honesty, don’t seem to really fit on LinkedIn – and even worse, many platform ‘influencers’ just steal memes like this from other platforms then re-post them to LinkedIn, and get all the credit in the forms of Likes and engagement.

But there’s always room for some laughter and jokes – and on LinkedIn, the ‘laughing’ reaction has actually been one of the most requested updates.

Indeed, back in February, as part an update of his team has been working on, LinkedIn’s Chief Product Officer Tomer Cohen said that:

“One of the top requests we got was for a laughing emoji reaction. We hear you loud & clear and we agree. Humor is indeed a serious business.”

LinkedIn has also added other emoji response options in the past, including the ‘Support’ reaction that it rolled out in June 2020, in response to posts about the pandemic. ‘Funny’ will be the next element, which, based on user interest, could add some value to the app.

There’s no official word from LinkedIn as to when it’s going to go live with its ‘Funny’ addition, and it hasn’t been added to its Help page for Reactions as yet (LinkedIn normally updates its Help pages before going live with new features). But it does seem to be getting close, with this format and visual style looking very pretty much complete.

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We’ve asked LinkedIn for more info and we’ll update this post if/when we hear back.

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Instagram Expands Access to Reels Templates, Adds New Music Recommendations for Reels Clips

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Instagram's Working on a New Option That Would Simplify Reels Monetization for Creators

Looking to get into Instagram Reels, but not sure what to post?

This could help – over the last week, Instagram has been giving more users access to its Reels ‘Templates’ option, which enables you to create Reels based on popular content formats in the app.

As you can see in this example, shared by user Ahmed Ghanem, some people are now seeing the new ‘Templates’ option within the Reels camera, which enables you to select a format for your Reel based on popular trends.

Instagram initially launched its Templates option back in April, which takes users through a frame-by-frame process to create a similar-looking Reels clip.

Instagram Reels templates

So if you lack creativity, now Instagram will do the creative framing for you, which could be handy, as a means to create more engaging clips.

But it could also make a lot more of your Reels feed look familiar, due to replication of the same types of clips over and over again, while it also leans on the talents of trendsetters within the app. Which TikTok has come under scrutiny for in the past, and it’ll be interesting to see whether creators start to question the re-use of their formats in this way.

But if you do need help, maybe it’ll come in handy – and that’s not the only way that IG is looking to lend a guiding hand in the Reels creation process.

According to another discovery by Ghanem, Instagram will also now recommend songs for your content, based on your upload.

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Instagram Reels music recommendations

How, exactly, Instagram recommends different songs for different clips is not clear, but based on these tools, you could essentially extricate yourself of almost all your creative content decisions – you just come up with what you want to film and Instagram’s recommendation tools and templates will do the rest.

Which seems to run counter to the whole ethos of the short-form video trend, which enables users to contribute to the latest trends and memes with their own, simple, creative takes. Indeed, what people like most about short-form content is that it provides more avenues for creativity, which makes these new features feel less genuine, and less interesting, even if they do help you get a few more Likes as a result.

Which they probably will, and for brands that are short on time, and are unable to keep up with the latest formats and tracks, they could be a big help (note: business accounts are limited in terms of what songs they can use in their clips).

But I don’t know. It feels a bit artificial, doesn’t it? Like, Meta is so keen to get as many people as possible posting short-form clips that it’s taking all of your own input and personality out of the process.

Maybe I’m over-thinking it – and really, what I am thinking is that someone should create an account that only posts videos using templates and song recommendations to see what sort of engagement it gets.

It could be massive – but it also feels like another step towards killing off the short-form video trend entirely by doing it to death.

Much like Stories before it – and, ultimately, that could be another way for Meta to negate competition.



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