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The Social Media Manager Role is Evolving, as New Marketing Practices Take Shape [Infographic]

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The Social Media Manager Role is Evolving, as New Marketing Practices Take Shape [Infographic]

Do you want to pursue a career in social media marketing? Are you looking to hire a social media manager to upscale your business’ marketing growth?

Regardless of your goal, you need to understand what it truly takes to be an exceptional social media manager.

The social media manager role, in basic terms, entails daily management of social media channels. But the task has also spread to other key marketing elements – despite being a relatively new profession, social media managers have evolved, along with the development of tech and marketing industries.

In order to glean more insight into what the modern social media marketer role looks like, the team from Socialinsider recently published a new report on the topic, which includes both statistical data and critical insights from industry experts.

Based on a survey of more than 300 marketers, the report looks at what’s changed, what’s coming, and how social media marketers are adapting to a new process of outreach and connection, on a range of fronts.

You can read SocialInsider’s full report here, or take a look at the infographic summary below.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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