Connect with us

SOCIAL

LinkedIn’s sponsored articles: A stroke of genius in a changing advertis

Published

on

LinkedIns sponsored articles A stroke of genius in a changing

2024 promises to be a pivotal year for social media advertising, with fundamental shifts brewing on established platforms like Instagram and Facebook. But amidst the noise, LinkedIn has made a quiet yet potentially game-changing move: sponsored articles. This seemingly simple addition could be the company’s masterstroke. Here’s why:

  1. Google Reach, LinkedIn Relevance: Unlike organic LinkedIn posts, sponsored articles will appear in Google search results. This is a critical differentiator. Imagine your carefully crafted thought leadership piece, brimming with insights and expertise, reaching not just your LinkedIn network but also potential clients, investors, and collaborators through Google searches. That’s the power of this move. It’s like promoting your expertise on Google but with laser-targeted relevance to the professional sphere.
  1. Decision-Maker Magnet: LinkedIn boasts a user base that’s the crème de la crème of the professional world. C-suite executives, industry leaders, and subject matter experts flock to the platform, making it the ideal hunting ground for anyone looking to influence these key decision-makers. Sponsored articles allow these experts to directly address their target audience, share their knowledge, and shape industry conversations. It’s a direct line to the minds that matter most.
  1. Ad-Free Futureproofing: With Instagram and Facebook rolling out optional ad-free feeds, organic reach for brands and individuals is bound to plummet. This is where sponsored LinkedIn articles shine. They’re not intrusive ads; they’re valuable content amplified strategically. In an increasingly ad-cluttered world, they offer a trusted pathway to reach the right audience with the right message.
  1. Beyond Promotion, Building Authority: LinkedIn’s sponsored articles aren’t just about pushing content. They’re about establishing thought leadership and credibility. By consistently publishing high-quality articles, professionals can showcase their expertise, attract followers, and build lasting connections. This organic growth, fueled by sponsored visibility, becomes a virtuous cycle, solidifying their position as go-to authorities in their field.

Of course, challenges remain. Ensuring quality control and preventing platform saturation with unvetted content will be crucial. Additionally, striking the right balance between sponsored and organic content is key to maintaining user trust. But if successfully navigated, these challenges pale compared to the immense potential this move unlocks.

LinkedIn’s sponsored articles are more than just an advertising feature; they’re a strategic shift that leverages the platform’s unique strengths to address evolving user needs and the changing advertising landscape. In a world where decision-makers are harder to reach than ever, and ad fatigue is at an all-time high, LinkedIn has offered hope for effective, targeted communication. It’s a win-win for experts, businesses, and the platform itself. Watch this space: 2024 might be the year LinkedIn reclaims its crown as the ultimate professional network, and sponsored articles might be the golden key that unlocks it all.





Source link

Advertisement
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS