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Meta Launches New ‘Advertiser Success Center’ to Help Marketers Maximize their Ad Approaches

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Meta Launches New ‘Advertiser Success Center’ to Help Marketers Maximize their Ad Approaches

As we move closer to the holidays, Meta has launched a new ad education platform, to help ensure that brands are able to make the most of their Facebook and Instagram promotions heading into the end of year push.

Meta’s new ‘Advertiser Success Center’ mini-site includes dedicated sections on all of Meta’s various ad tools and options, highlighting a range of tips, as well as links to further reading and resources to up your game.

Meta Advertiser Success Center

Most of the info presented here is not new, as such, but it’s been grouped together within each section, making it easier to navigate to the most relevant info for your needs.

Meta Advertiser Success Center

Follow the tab links and you’ll be taken through to more specific info sections on each element, including practical notes on how to improve your approach.

Meta Advertiser Success Center

The Advertiser Success Center also includes links to Facebook Blueprint courses to further boost your knowledge, as well as Help center articles and links, which will ensure that you’re able to maximize your campaign knowledge.

And Meta really wants you to spend more money, with its ad business currently reeling from the impacts of Apple’s ATT update and the invasion of Ukraine. Both have had varying levels of impact, which look set to be a concern for Meta moving forward – and while it is still on track to bring in more than $100 billion in ad revenue this year, it needs that growth to fund its future Metaverse plans, while also meeting investor expectations.

Maybe, if it can improve marketers’ knowledge about ad targeting and approaches, that will help them generate better results, which will then bring more ad spend through continued investment and positive word of mouth.

As such, this could be an important initiative – and if you are looking to utilize Facebook and Instagram ads, it may well be worth a look.

You can check out Meta’s Advertiser Success Center mini-site here.

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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Cheeky branding wins (and missteps)

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Cheeky branding wins (and missteps)

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Branding and rebranding is getting more fun, here we look at some of cheekiest brands that have caught our eye – for the right and wrong reasons.



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