Looking for last-minute tips to push your social strategies over the edge this holiday season?
This might help – Meta has released the latest episodes of its ‘Social Skills’ interview series, in which Meta’s Laurise McMillan speaks to high-performing social media marketers to learn about their strategies, approaches and results, to help others learn from their efforts.
The Social Skills interview series explores a range of key elements for maximizing Facebook and IG campaigns, including:
- A/B testing
- Audience analytics
- Building community
- Ad creative tips
- Building brand impact
Each episode has a specific focus element, and showcases practical examples of how each brand has been able to use Meta’s tools to build their business.
There are some good notes and insights here, and with each episode only running for around 4 minutes each, it doesn’t take long to go through them and absorb the key tips.
Even if you’re confident in your ad strategy, there are always new things to learn, and one of the tips shared in these clips could be the thing that re-shapes your thinking around your marketing plan. Or it could just be a tweak to improve performance – either way, it’s definitely worth tuning in, if you have the time, to hear how these brands have driven success via their Facebook and Instagram strategies.
You can check out all of Meta’s Social Skills video clips here, including episodes from previous seasons.
Reddit Adds Images in Comments for Selected Communities
Reddit’s adding a new engagement option with images in comments now available within some 1,500 subreddits in the app.
Just as it sounds, some subreddits will now be able to switch on image posting within comment threads, providing another way for people to interact and share within these communities. Reddit also enabled GIFs in selected subreddits back in July.
As explained by Reddit:
“Ever wanted to share a candid cat pic in the latest r/cats thread? Perhaps, help out a fellow r/crochet hobbyist? Or maybe even fulfill a father’s dream of being hugged by sasquatch in r/photoshoprequest? If so, this feature is for you!”
Here’s how it looks in practice (on desktop):
As noted, it’s another way to facilitate interaction within Reddit’s highly active chat threads, which could help add context in various ways.
Though it won’t be available to all communities.
Reddit says that ‘not safe for work’ images are not allowed and will be automatically removed, with only selected, approved subreddits able to use the feature at this stage.
“In SFW subreddits that turn on the feature, you’ll notice an image icon at the bottom panel of the comment section. Tap the image icon (see video below) to pull up your camera roll or desktop files, make any edits you want (on mobile only), and upload.”
It’s a simple, and potentially engaging feature update, which could help Reddit drive more interaction.