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Meta’s Looking to Pitch the Next Iteration of its Ray Ban Stories Glasses to Live Stream Creators

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Meta’s Looking to Pitch the Next Iteration of its Ray Ban Stories Glasses to Live Stream Creators

Meta could be making a big pitch to live-streamers with the next iteration of its Ray Ban Stories glasses, based on the latest leaks on new features that are set to be added to the device.

According to a new report from Lowpass, the next version of Meta’s camera-equipped glasses will enable the wearer to stream video directly to Facebook and/or Instagram, while it’ll also include functionality to let viewers speak to you as you stream.

As per Lowpass:

Live streamers will be able to directly communicate with their audience, with the glasses relaying comments via audio over the built-in headphones. Meta has in the past leaned on Instagram influencers to promote Ray-Ban Stories, and this new feature could be a pretty big draw for that crowd.”

Indeed, many streamers now wander the streets with their phone on a hand-held gimbal, and comments coming through a device speaker. Streamers are incentivized to interact with comments, because users can donate money to have their comments read by an automated voice, increasing the likelihood of a reply.

In public situations, however, this can be problematic, because viewers can pay to have outlandish, and often offensive remarks read aloud. But if streamers could maintain that interaction, and its related revenue stream, via a private speaker, while still being able to interact with the world around them, that could be a big lure for streaming stars.

And more people are seeking to become streamers, following the lead of their favorite web celebrities, who are amassing large followings, and real income, via their live broadcasts. Youngsters growing up consuming this content will increasingly want to try it out for themselves, which could make this a key application for Meta’s smart glasses, if indeed it can enable such process.

Which seems entirely possible. The current version of Ray Ban Stories already enables users to capture video and listen to music/answer calls via the device, so expanding such to streaming seems like an almost logical step. Technically, this will require some significant development, given the more advanced requirements of continuous video, but it could be the thing that ends up shifting a lot more units, and driving ongoing usage, which has been a major failing of the first version of the device.

Recent reports suggest that over 90% of the first wave of Ray Ban Stories users have since stopped using them, while overall sales have been significantly lower than Meta had expected.

The device is seemingly the precursor to Meta’s full-feed AR glasses, which are still in development, with Meta looking to establish a production pipeline that will eventually expand into that next stage.

But Ray Ban Stories, in itself, could have expanded use, and this new application, for direct streaming, could prove to be a significant pathway, if Meta can get it right.

Meta’s also working on improved privacy tools, as well as adaptive volume elements to improve the audio experience.

The updates may not make the next stage of camera-equipped glasses a must-have for the majority, as such, but simplified content creation, via direct broadcast streaming, and private comments, could be a valuable pathway to increased adoption.

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?

The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.

TCM breaks things down into the following categories:

  • Innocent
  • Sage
  • Explorer
  • Ruler
  • Creator
  • Caregiver
  • Lover
  • Hero
  • Everyman
  • Magician
  • Jester
  • Outlaw

Check out the infographic for more information.

A version of this post was first published on the Red Website Design blog.

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Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

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Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz

Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.

Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”

He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.

Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.

But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.

“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.

But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”

Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.

Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.

It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.

Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”

Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”

US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.

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Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

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Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Not sure if this will be a valuable addition, or another stream that’ll fade out pretty quick, as Meta stops paying attention to it.

Today, Instagram has launched a new podcast called “Close Friends Only”, which it says will present “the latest on culture – from memes and icks, to fashion and friendship – all from your favorite celebrities.

And they’ve gone big out of the gate, with the first episode featuring Ice Spice in conversation with Doja Cat.

The conversation sees the two stars discuss their favorite memes, their favorite animals, celebrity crushes, experiences in flirting on IG, their juiciest DMs, and more.

Which will no doubt get a heap of attention, and will help make Instagram a bigger focus for youngsters seeking to replicate their idols. But in terms of practical advice or tips, yeah, there might not be a heap there.

But it could be worth tuning in anyway, in order to get the lowdown on the latest trends, from some of the people that are leading the way on cultural shifts.

But then again, as noted, it’ll be interesting to see how IG follows this first episode up, and whether they keep running regular episodes of the podcast with more celebrities.

Either way, it’s an interesting promotional vehicle for IG, especially given that it’s focusing on musicians, as TikTok becomes an even more critical platform for music promotion.

Maybe, then, this will be Instagram’s counter to that, but again, we’ll have to wait and see whether more episodes arrive.

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