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New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand

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New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand


Looking to advance your digital marketing career in 2022?

This could help – LinkedIn has shared some new insights into the most in-demand digital marketing skills, based on its job listings and activity, which highlights the key areas of focus that can help you maximize your opportunities in the field.

As explained by LinkedIn:

As the pandemic accelerated our industry’s shift to virtual everything, it also accelerated the demand for marketers in digital roles. Digital marketing specialists are most in-demand, while the media coordinator role is experiencing the fastest growth.”

Indeed, LinkedIn says that half of the top 10 jobs posted on LinkedIn are in the digital or media space.

So how can you get ahead, and ensure that your skills match those that companies are seeking?

LinkedIn says that while ‘digital marketing’ as a term is in-demand, there are many elements within that which are often overlooked.

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“While many marketers list themselves as digital marketing specialists, recruiters are currently having trouble finding marketers with skills in digital strategy, Omniture, link building, search advertising, and off-page SEO.”

LinkedIn digital marketing jobs insights

In other words, it may well be worth skilling up in more specific areas, or better highlighting such within your profile, in order to improve your prospects, and meet specific market demand for expertise.

LinkedIn digital marketing jobs insights

For this, LinkedIn suggests that users can tap into various LinkedIn Learning courses to polish and expand their skills.

“On LinkedIn Learning, you’ll find a library of courses designed to advance your digital marketing skills. Digital marketing courses like “SEO Foundations” and “Digital Marketing Trends” are among the most popular LinkedIn Learning courses for marketers.”

LinkedIn digital marketing jobs insights

It’s interesting to note these learning trends, which reflect where more job candidates are looking, while again, you can also better match your LinkedIn profile listings to meet these elements of demand, and ensure that your profile stands out in any job application.

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It’s worth considering. Again, half of the top 10 most posted job listings on LinkedIn are in the digital or media space, and as economic activity ramps up as we move beyond the pandemic, that will open up a range of new opportunities which could change your career trajectory.

It’s worth taking a deeper dive into these elements, and seeing if anything piques your interest, while also improving your profile listings.



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Murdered rapper’s song pulled from YouTube in India

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Sidhu Moose Wala's murder sparked anger and outrage from fans from across the world

Sidhu Moose Wala’s murder sparked anger and outrage from fans from across the world – Copyright AFP Narinder NANU

YouTube has removed a viral music video in India released posthumously by murdered Sikh rapper Sidhu Moose Wala following a complaint by the government.

The song “SYL” talks about the Sutlej-Yamuna Link (SYL) canal which has been at the centre of a long-running water dispute between the late Sikh rapper’s home state of Punjab and neighbouring Haryana.

The track, released posthumously on Thursday, also touches on other sensitive topics such as deadly riots targeting the Sikh community that broke out in India in 1984 and the storming of an important Sikh temple in Amritsar by the army the same year.

It had garnered nearly 30 million views and 3.3 million likes on the singer’s YouTube page before it was pulled down over the weekend.

“This content is not available on this country domain due to a legal complaint from the government,” said a message posted on the song link.

The song is still available in other countries.

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In an email to AFP, a YouTube spokesperson said it had only removed the song in “keeping with local laws and our Terms of Service after a thorough review”.

The government did not immediately respond to enquiries.

Moose Wala’s family termed the removal of the song “unjust” and appealed to the government to take back the complaint, local media reports said.

“They can ban the song but they cannot take Sidhu out of the hearts of the people. We will discuss legal options with lawyers,” uncle Chamkaur Singh was quoted as saying by the Hindustan Times daily.

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Moose Wala — also known by his birth name Shubhdeep Singh Sidhu — was shot dead in his car in the northern state of Punjab last month.

The 28-year-old was a popular musician both in India and among Punjabi communities abroad, especially in Canada and Britain.

His death sparked anger and outrage from fans from across the world.

Last week, Indian police arrested three men accused of murdering Moose Wala and seized a cache of weaponry including a grenade launcher.

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The men had allegedly acted at the behest of Canada-based gangster Goldy Brar and his accomplice Lawrence Bishnoi who is currently in jail in India.

Moose Wala rose to fame with catchy songs that attacked rival rappers and politicians, portraying himself as a man who fought for his community’s pride, delivered justice and gunned down enemies.

He was criticised for promoting gun culture through his music videos, in which he regularly posed with firearms.

His murder also put the spotlight on organised crime in Punjab, a major transit route for drugs entering India from Afghanistan and Pakistan.

Many observers link the narcotics trade — mostly heroin and opium — to an uptick in gang-related violence and the use of illegal arms in the state.

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