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Google Launches Updated Search Ads 360 Management Platform for Performance Advertisers

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Google Launches Updated Search Ads 360 Management Platform for Performance Advertisers


Google has announced the launch of an updated Search Ads 360 platform, which will provide more management options for your Google Ads campaigns, in a more streamlined, integrated platform, while also incorporating Google’s latest advanced advertising features.

Search Ads 360 is an all-inclusive Google Ads management tool, which enables ad managers to oversee all of their various campaigns and projects within a single interface. The updated UI builds on this, by incorporating both design and functional feedback from existing users to improve the experience.

Google says that the updated interface enables faster navigation, while also offering better support across multiple advertising channels and search engines, including third-party partners.

“This means advertisers can access more features from other search engines than ever before. For example, the new Search Ads 360 introduces support for a number of new Yahoo! Japan features, like Dynamic Ads For Search and sitelink extension scheduling, as well as over ten additional Microsoft Advertising features including responsive search ads, call extensions, local inventory ads and additional Microsoft audience types like customer match.

That expanded integration could help ad managers maximize a range of additional elements, with full oversight into a range of cross-platform initiatives and projects.

Google’s also added more options for centralizing and scaling tasks, including campaign management, automated rules and labels, and more. It’s also updated its automated campaign building features, and launched a new “Performance Center” to help users better plan their media budgets.

Google Ads 360 is a more advanced ads management platform, focused on enterprise users, so it’s not designed for everyday marketers and SMBs. But the new format is impressive, and it could help performance advertisers generate better results through improved management and insight across a wider range of inputs and campaigns.

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The new Search Ads 360 experience is rolling out to users ‘over the next couple of months’, while Google also suggests that users undertake the new Skillshop learning path ‘Get Started with Search Ads 360 to glean more insight into the changes.. 



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Facebook use plunges among US teens: survey

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Facebook use plunges among US teens: survey

Social media apps. — © AFP

US teens have left Facebook in droves over the past seven years, preferring to spend time at video-sharing venues YouTube and TikTok, according to a Pew Research Center survey data out Wednesday.

TikTok has “emerged as a top social media platform for US teens” while Google-run YouTube “stands out as the most common platform used by teens,” the report’s authors wrote.

Pew’s data comes as Facebook-owner Meta is in a battle with TikTok for social media primacy, trying to keep the maximum number of users as part of its multi-billion dollar ad-driven business.

The report said some 95 percent of the teens surveyed said they use YouTube, compared with 67 percent saying they are TikTok users.

Just 32 percent of teens surveyed said they log on to Facebook — a big drop from the 71 percent who reported being users during a similar survey some seven years ago.

Once the place to be online, Facebook has become seen as a venue for older folks with young drawn to social networks where people express themselves with pictures and video snippets.

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About 62 percent of the teens said they use Instagram, owned by Facebook-parent Meta, while 59 percent said they used Snapchat, researchers stated.

“A quarter of teens who use Snapchat or TikTok say they use these apps almost constantly, and a fifth of teen YouTube users say the same,” the report said.

In a bit of good news for Meta’s business, its photo and video sharing service Instagram was more popular with US teens than it was in the 2014-2015 survey.

Meanwhile, less than a quarter of the teens surveyed said they ever use Twitter, the report said.

The study also confirmed what casual observers may have suspected, 95 percent of US teens say they have smartphones, while nearly as many of them have desktop or laptop computers.

And the share of teens who say they are online almost constantly has nearly doubled to 46 percent when compared to survey results from seven years ago, researchers noted.

The report was based on a survey of 1,316 US teens, ranging in age from 13 years old to 17 years old, conducted from mid-April to early May of this year, according to Pew.

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