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New Study Looks at the Most Effective LinkedIn Post Types in 2022

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New Study Looks at the Most Effective LinkedIn Post Types in 2022

LinkedIn is currently seeing ‘record levels’ of engagement, and that activity will continues to rise as we move into the next stage of pandemic recovery, and economic activity ramps up once again.

That’s piqued the interest of many brands, which are now looking to put more focus on the professional social network.

So how can you do it? What’s working on LinkedIn right now, and what should be the focus of your LinkedIn content approach?

The team from Socialinsider recently teamed up with Cloud Campaign to glean some more insight into just that, analyzing more than 141, 000 LinkedIn posts, from over 1,000 LinkedIn company pages, to see which formats are generating the best response.

Their key finding? Native documents – as in posts consisting of PDFs uploaded directly on LinkedIn – generate 3x more clicks than any other type of content. Many users have also been using this format as a type of native LinkedIn carousel post, with each PDF uploaded displaying in a separate, swipeable display.

Videos also perform well – you can check out a summary of their findings in the graphic below, or read the full research here.

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New Report Looks at the Importance Versus Annoyance of Two-Factor Authentication [Infographic]

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New Report Looks at the Importance Versus Annoyance of Two-Factor Authentication [Infographic]

Do you use two-factor authentication, or some other form of advanced password protection for your social media accounts?

Have you ever been locked out of your account due to advanced protection measures?

Two- or multi-factor authentication adds an additional level of friction to the log-in process, which can be frustrating day-to-day, as you need to use a secondary device to access your account. But at the same time, it’s one of the best ways to protect your account from hacking – as is reflected in this new survey by Beyond Identity.

The results here show that while three in four respondents find multi-factor authentication an annoyance, 65% also indicate that it’s saved them from an account being compromised.

And with so much of our personal and work lives now playing out online, it’s important to have that extra protection to avoid fraud and identity theft.

Check out the results of Beyond Identity’s multi-factor authentication report below – and then go and activate advanced password protection on your accounts.

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