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Instagram Publishes New Guide for SMBs to Highlight Key Marketing Opportunities in the App

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Instagram Publishes New Guide for SMBs to Highlight Key Marketing Opportunities in the App


Instagram has published a new guide for small businesses, which provides an overview of some key Instagram marketing tips, as advised by business owners who’ve used the platform to drive success.

In partnership with Natália Camargo of eyewear brand Estilo 4 olho, Trinity Mouzon Wofford, the CEO of Brooklyn-based health and beauty brand Golde, and Mimi Striplin of jewelry, clothing and accessories brand The Tiny Tassel, Instagram has put together a simple overview of various functions and tips that you can use to boost your brand presence in the app.

The 8-page overview is split into three elements, with the first being ‘Drive Awareness and Build Community’, with five tips on the topic.

The next is ‘Get Your Next Customer’, outlining some basic notes on acquisition.

Instagram SMB guide

And the last section looks at ‘exciting customers and increasing sales’ through your IG presence.

Instagram SMB guide

It’s fairly basic, in all honestly, and most of the tips are focused on highlighting in-app functionalities that you may not be aware of. As such, it also feels a little self-promotional in nature – but then again, if you are looking for ways to boost your Instagram presence, and maximize your opportunities, it’s worth being aware of these functions and options either way, and in that sense, it is likely worth a look.

But as you can see in the screenshots above, it’s a lot of ‘use this cool functionality to boost your presence’. Which, again, is not bad, but it’s probably not as insightful, from a strategic perspective, as I would have hoped.

Still, it’s free, and maybe it does alert you to an option you’re not using which could be of value in your efforts.

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You can download Instagram’s 8-page ‘Grow and Scale Your Small Business’ guide here.

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Murdered rapper’s song pulled from YouTube in India

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Sidhu Moose Wala's murder sparked anger and outrage from fans from across the world

Sidhu Moose Wala’s murder sparked anger and outrage from fans from across the world – Copyright AFP Narinder NANU

YouTube has removed a viral music video in India released posthumously by murdered Sikh rapper Sidhu Moose Wala following a complaint by the government.

The song “SYL” talks about the Sutlej-Yamuna Link (SYL) canal which has been at the centre of a long-running water dispute between the late Sikh rapper’s home state of Punjab and neighbouring Haryana.

The track, released posthumously on Thursday, also touches on other sensitive topics such as deadly riots targeting the Sikh community that broke out in India in 1984 and the storming of an important Sikh temple in Amritsar by the army the same year.

It had garnered nearly 30 million views and 3.3 million likes on the singer’s YouTube page before it was pulled down over the weekend.

“This content is not available on this country domain due to a legal complaint from the government,” said a message posted on the song link.

The song is still available in other countries.

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In an email to AFP, a YouTube spokesperson said it had only removed the song in “keeping with local laws and our Terms of Service after a thorough review”.

The government did not immediately respond to enquiries.

Moose Wala’s family termed the removal of the song “unjust” and appealed to the government to take back the complaint, local media reports said.

“They can ban the song but they cannot take Sidhu out of the hearts of the people. We will discuss legal options with lawyers,” uncle Chamkaur Singh was quoted as saying by the Hindustan Times daily.

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Moose Wala — also known by his birth name Shubhdeep Singh Sidhu — was shot dead in his car in the northern state of Punjab last month.

The 28-year-old was a popular musician both in India and among Punjabi communities abroad, especially in Canada and Britain.

His death sparked anger and outrage from fans from across the world.

Last week, Indian police arrested three men accused of murdering Moose Wala and seized a cache of weaponry including a grenade launcher.

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The men had allegedly acted at the behest of Canada-based gangster Goldy Brar and his accomplice Lawrence Bishnoi who is currently in jail in India.

Moose Wala rose to fame with catchy songs that attacked rival rappers and politicians, portraying himself as a man who fought for his community’s pride, delivered justice and gunned down enemies.

He was criticised for promoting gun culture through his music videos, in which he regularly posed with firearms.

His murder also put the spotlight on organised crime in Punjab, a major transit route for drugs entering India from Afghanistan and Pakistan.

Many observers link the narcotics trade — mostly heroin and opium — to an uptick in gang-related violence and the use of illegal arms in the state.

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