This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Part One...
If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to...
![Creating Great Case Studies [Examples]](https://articles.entireweb.com/wp-content/uploads/2023/06/1686796605_Creating-Great-Case-Studies-Examples.png "Creating Great Case Studies [Examples]")
![Creating Great Case Studies [Examples]](https://articles.entireweb.com/wp-content/uploads/2023/06/1686796605_Creating-Great-Case-Studies-Examples-400x240.png "Creating Great Case Studies [Examples]")
![Creating Great Case Studies [Examples]](https://articles.entireweb.com/wp-content/uploads/2023/06/1686796605_Creating-Great-Case-Studies-Examples-80x80.png "Creating Great Case Studies [Examples]")
Case studies prevent your prospects from getting stuck in the funnel. That’s probably why almost two-thirds of B2B content marketers use the tactic. Case studies tell...
In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then...
Google has this SEO case studies and success stories page since 2019, and they have updated it a few times, I believe. Recently, someone Mariachiara Marsella...
Shopping on social media has become increasingly popular over the past few years.
Have you considered Reddit for your marketing efforts? If you have, you’ve also likely considered the how, with Reddit, in times past at least, not being...
The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. Some 17% of all traffic...
