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Reddit Launches New Program to Nurture Audio Talent in the App

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Reddit’s looking to make a bigger push on its Reddit Talk audio social experiment, with a new Host Program to help it find and nurture top conversational talent in the app.

As outlined in the visual above, Reddit is inviting regular Reddit Talk hosts to take part in the program with the lure of rewards like:

  • Your talks being promoted to relevant audiences at the top of Reddit, and being promoted on Reddit’s own social media channels
  • Exclusive Reddit swag, including Reddit hoodies and mics, and a special talk trophy for your Reddit profile
  • Exclusive access to the Reddit Talks community, where you can chat with other hosts and the Reddit Talk product team

In order to qualify for these perks, hosts will need to run at least 4 talks every 30 days (12 total) between June 15 and September 15, 2022. The program is open to anyone who has access to Reddit Talk, while users can also apply for access here.

Launched last April, in the midst of the brief, Clubhouse-led audio social boom, Reddit Talk enables selected users to host audio group chats within their communities, in order to enhance connection and increase engagement.

Reddit has since made various enhancements to the option, including an updated, Stories-like feed of live chats in progress, within the subreddits that you follow, along the top bar of the app.

Reddit Talk

Reddit also now enables users to tune into Talks via desktop, expanding access to more users.

Reddit Talk

It’s hard to tell whether audio social elements will be a lasting, valuable consideration for social platforms, with much of the initial hype now dying out, and the growth of existing tools like Clubhouse and Twitter Spaces slowing significantly over recent months. Meta has also effectively abandoned its audio rooms experiments, as part of broader cost-cutting measures.

Still, there is clear value there for some people and communities, and on Reddit, it could arguably be even more valuable than in dedicated audio social apps, because the content that you see is highlighted based on the communities that you’ve already joined.

Part of the difficulty that Clubhouse and Spaces have found is that showcasing personally relevant room matches to each user is a challenge, because their algorithm matching systems are either not advanced enough or they don’t have enough data on each user to show them the right content at any given time.

Reddit effectively side-steps this issue by only highlighting the chats from the communities that you follow, which could help to increase engagement.

Reddit says that the aim of this new program is to find and reward great audio hosts on Reddit’.

We’ve already seen communities host amazing talks that range from casual hangouts (r/wallstreetbets, r/dadjokes, r/amitheasshole) to live audio AMAs ( r/cryptocurrency with Kevin O Leary, r/relationship_advice with Kerry Cohen, r/movies with Jackass crew).

It’s now looking to invest in the next stage of audio content, which, as noted, could be a good compliment for Reddit specifically, even if it flames out in other applications.

You can read more about the Reddit Talk Host Program here.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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