How to buy Data-Driven Audio Ads

Digital Audio Ads are now being bought programmatically via DSPs, and according to a DAX study, 68% of UK advertisers will increase spend on audio in the next 12 months….

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Deezer creates a Shows tab with podcasts and radio content

Deezer this week integrated non-music audio content from podcasts and radio. The podcasts are available in a new tab called “Shows”. Deezer says “Shows” is a new feature that can…

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Triton Digital and Nationaal Luister Onderzoek (NLO) to launch Podcast Reports in the Netherlands

Triton Digital and Nationaal Luister Onderzoek (NLO) today announced the upcoming launch of Podcast Reports in the Netherlands, powered by Triton Digital’s Podcast Metrics measurement service. Triton Digital says the…

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Advertisers to upload Companion Ads together with the Audio Ads in DV360

Google this month announced that is reviewing the workflow in DV360 for the trafficking of the Audio Ads. Advertisers will be able to directly upload the Companion Ads when they…

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