Apple expands podcasts into 20 new countries

Apple today announced that is expanding the podcasts into 20 additional territories throughout Africa, Asia-Pacific, Europe, Latin America, the Middle East, and Oceania. The new countries are Afghanistan, Maldives, Bosnia…

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Spotify expects to reach 8 Billion euros in 2020, same revenue of YouTube 3 years ago

Spotify last week gave the guidance for 2020. In the financial statement for the Q4 of 2019, Spotify says it expects to reach a total revenue between €8.08 and €8.48…

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Spotify rolls out Podcast Ads

Spotify this month roll out Podcast Ads, using a Streaming Ad Insertion (SAI) together with Spotify planning, reporting, and measurement capabilities. With Spotify Podcast Ads, advertisers can plan and reach…

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Pandora and AdsWizz are now TAG certified against ad fraud

Pandora this week announced that is now certified by TAG with the seal “Certified Against Fraud”. According to Pandora, the certification covers all Pandora inventory. Pandora says that both Pandora…

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Apple Podcasts now available on Echo devices in the US

Apple Podcasts are since today available on Alexa-enabled Amazon devices in the United States, Amazon and Apple announced today. To make Apple Podcasts the preferred podcast provider with Alexa, users…

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How to buy Data-Driven Audio Ads

Digital Audio Ads are now being bought programmatically via DSPs, and according to a DAX study, 68% of UK advertisers will increase spend on audio in the next 12 months….

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Deezer creates a Shows tab with podcasts and radio content

Deezer this week integrated non-music audio content from podcasts and radio. The podcasts are available in a new tab called “Shows”. Deezer says “Shows” is a new feature that can…

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Triton Digital and Nationaal Luister Onderzoek (NLO) to launch Podcast Reports in the Netherlands

Triton Digital and Nationaal Luister Onderzoek (NLO) today announced the upcoming launch of Podcast Reports in the Netherlands, powered by Triton Digital’s Podcast Metrics measurement service. Triton Digital says the…

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Advertisers to upload Companion Ads together with the Audio Ads in DV360

Google this month announced that is reviewing the workflow in DV360 for the trafficking of the Audio Ads. Advertisers will be able to directly upload the Companion Ads when they…

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