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Snapchat Launches New Ticketmaster Map Layer to Help Connect Users with Events

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Snapchat Launches New Ticketmaster Map Layer to Help Connect Users with Events

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Snapchat’s adding a new way to help users discover live events, with a new Snap Map feature, created in partnership with Ticketmaster, which will display all listed events near them.

As you can see in these examples, the new Ticketmaster Snap Map layer, activated via the toggle at the top right of the map screen, will show all the events that Ticketmaster has listed nearby. Users will then be able to swipe through, and if you find something that you’re interested in, you’ll be able to share it with your connections in the app, or even buy tickets in-stream.

As explained by Snap:

“Using the new Snap Map Layer, Snapchatters can browse Ticketmaster’s complete catalog of upcoming events based on what is happening nearby. There, they can see everything from comedy to sports, concerts from today’s big stars or indie shows from latest up and comers. Once they find a show that piques their interest, they can tap in and invite their friends though stickers that plug right into the Snapchat Camera, or even buy tickets then and there through a seamless checkout process.

The feature works in partnership with the Ticketmaster Snap Mini, which enables users to highlight events of interest to them, and get alerts for similar in future.

It’s a good update, which makes particular sense for Snapchat, with the app’s younger audience more likely to be looking for upcoming events and gatherings, which they can then share with friends and organize nights out, all in the app.

Which is in line with Snap’s focus use case of keeping friends connected. While other social apps have increasingly moved towards expanding your audience and maximizing exposure, Snap is geared around more intimate connections, and that use case has helped establish its place in the broader social media ecosystem, by running counter to other apps.

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It’s also an interesting use of Snap’s Map Layers, which it first launched in November, and could facilitate a range of sponsored use cases like this, helping Snap users to connect with local events, businesses, opportunities and more.

It’ll be interesting, also, to see what other features Snap can build into its Map layers, and how that could benefit Snap’s audience in new ways. Maybe that could become a big commercial and advertising opportunity, which could open up new avenues for brand connection, while it could also providing Snap with more data for its AR heads-up display in a future version of its Spectacles glasses.

Imagine looking at a movie theater, then scrolling through movies and session times, overlaid on your view.

That’s the next level, and the more Snap can build geo-based markers and indicators like this, the more that will benefit its next stage of development.

The new Ticketmaster Snap Map Layer is now available ‘in more than 20 countries around the globe’.

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LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers

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LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity, but are now being rolled out on a broader basis.

First off, LinkedIn’s making its new post templates available to all company pages.

LinkedIn post templates

As you can see in these examples, LinkedIn’s post templates, as they sound, provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.

LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.

As per LinkedIn:

Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required.”

I mean, I don’t know that these types of posts really fit with LinkedIn’s professional approach. But then again, as many have noted, LinkedIn is increasingly becoming more like Facebook anyway, with more personal posts and updates that are less focused on professional aspects.

And that seems to be working – LinkedIn’s parent company Microsoft keeps reporting ‘record levels of engagement’ in the app every quarter, so maybe this is actually a good, valuable addition.

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We’ll see how people feel about it when every other LinkedIn ‘thinkfluencer’ is posting using these templates. You can access post templates in the mobile app by tapping the ‘use template’ option in the post composer menu.

As an addition to this, LinkedIn’s also making its new link stickers available for Company Pages too, which could help to drive more direct response to your updates.

LinkedIn link sticker

On another front, LinkedIn will also now enable all Company Pages to pin comments beneath their brand posts.

LinkedIn Pinned Comments

The rollout for this feature also started last month, with some users seeing the option to pin comments in the app.

That could be a good way to spark more focused engagement, and highlight top fans, while you could also use this to simply boost interactions by pinning the comment with the most engagement at the top of the reply chain.  

As a reminder, LinkedIn Company Pages can also pin an update for similar purpose.

Finally, LinkedIn has also added a new Our featured commitments’ section for Company Pages, where brands will be able to showcase their most important values.

“Increasingly in today’s market, job seekers are evaluating potential employers based on their values. They’re interested in knowing where companies stand on issues that are important to them, such as DEI, work-life balance, sustainability, etc. To provide greater insight and connections, LinkedIn is enabling employers to highlight these commitments on their LinkedIn company page to define their talent brand and values.” 

Brands will be able to include up to five commitments in their featured commitments section, while you’ll also be able to host content that demonstrates the same, all of which will be displayed in a sub-panel in the ‘About’ section of your Page.

These are some potentially handy updates, with the link stickers and pinned comments standing out as likely the most valuable additions for LinkedIn page managers.

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Post templates I’m not as sold on, especially for brands – but then again, there may be ways to use these templates to improve the presentation of your posts, and maybe, that’ll increase overall engagement.

You can read about all of LinkedIn’s latest company page updates here.

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