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Snapchat Launches New Ticketmaster Map Layer to Help Connect Users with Events

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Snapchat Launches New Ticketmaster Map Layer to Help Connect Users with Events

Snapchat’s adding a new way to help users discover live events, with a new Snap Map feature, created in partnership with Ticketmaster, which will display all listed events near them.

As you can see in these examples, the new Ticketmaster Snap Map layer, activated via the toggle at the top right of the map screen, will show all the events that Ticketmaster has listed nearby. Users will then be able to swipe through, and if you find something that you’re interested in, you’ll be able to share it with your connections in the app, or even buy tickets in-stream.

As explained by Snap:

“Using the new Snap Map Layer, Snapchatters can browse Ticketmaster’s complete catalog of upcoming events based on what is happening nearby. There, they can see everything from comedy to sports, concerts from today’s big stars or indie shows from latest up and comers. Once they find a show that piques their interest, they can tap in and invite their friends though stickers that plug right into the Snapchat Camera, or even buy tickets then and there through a seamless checkout process.

The feature works in partnership with the Ticketmaster Snap Mini, which enables users to highlight events of interest to them, and get alerts for similar in future.

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It’s a good update, which makes particular sense for Snapchat, with the app’s younger audience more likely to be looking for upcoming events and gatherings, which they can then share with friends and organize nights out, all in the app.

Which is in line with Snap’s focus use case of keeping friends connected. While other social apps have increasingly moved towards expanding your audience and maximizing exposure, Snap is geared around more intimate connections, and that use case has helped establish its place in the broader social media ecosystem, by running counter to other apps.

It’s also an interesting use of Snap’s Map Layers, which it first launched in November, and could facilitate a range of sponsored use cases like this, helping Snap users to connect with local events, businesses, opportunities and more.

It’ll be interesting, also, to see what other features Snap can build into its Map layers, and how that could benefit Snap’s audience in new ways. Maybe that could become a big commercial and advertising opportunity, which could open up new avenues for brand connection, while it could also providing Snap with more data for its AR heads-up display in a future version of its Spectacles glasses.

Imagine looking at a movie theater, then scrolling through movies and session times, overlaid on your view.

That’s the next level, and the more Snap can build geo-based markers and indicators like this, the more that will benefit its next stage of development.

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The new Ticketmaster Snap Map Layer is now available ‘in more than 20 countries around the globe’.


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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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