Connect with us

SOCIAL

Meta Publishes New Report into Evolving Conversation Trends and Interests [Infographic]

Published

on

Meta Publishes New Report into Evolving Conversation Trends and Interests [Infographic]


Looking to get a handle on the latest, emerging trends, and what they could mean for your marketing efforts?

This will help – today, Meta has published a new cultural trends report, a 57-page overview of the latest, evolving conversation trend shifts, based on billions of online posts and comments from across its apps.

Meta’s report could actually be the most comprehensive of its type, incorporating some 600,000 unique conversation topics, based on chatter among its more than 3 billion users. The report incorporates 15 months of conversation data, and 21 months of hashtag use, to identify these rising trends and shifts, which could be highly valuable as a planning document.

And the broader changes in societal attitudes and approaches in the period have been significant.

As explained by Meta:

“The physical, mental and spiritual effects of the coronavirus pandemic have been profound. In our latest global foresight survey, we found out that the future ain’t what it used to be: 37% of the respondents say the pandemic spurred them to reevaluate their purpose and priorities in life, while 41% said that if they had a do-over, they’d choose a different career. And 65% now expect more out of work and life.”

The guide includes key insights into the latest sub-trends within each topic, and related discussion.

Advertisement

While it also includes charts and data notes on changes and shifts over time.

Meta culture and trends report 2022

You can download the full report here, and it’s well worth reading, while Meta has also published this one-page overview of the key themes.

Meta culture and trends report 2022
See also  California professor warns of social media and extremism following chaos at US Capitol



Source link

SOCIAL

Meta Reassures Users That it Has Not Changed its Policies on Abortion-Related Content

Published

on

Meta Implements New Changes to Housing, Employment and Credit Ads to Eliminate Potential Discrimination

Amid various reports that it’s restricting certain posts on abortion-related resources, in the wake of the Supreme Court’s decision to overturn Roe vs. Wade, Meta has reiterated that its stance on such has not changed, despite some recent errors in its systems.

This week, both Vice and NBC News have conducted their own investigations into the potential censorship of abortion-related content on Facebook and Instagram, with both finding that certain hashtags and posts appeared to have been restricted in Meta’s systems.

Meta spokesman Andy Stone responded to these claims, explaining that there has been no change in its official policies on such.

Instagram has since posted an update, noting that its sensitivity screens have been applied to certain posts that they shouldn’t, which is a glitch that it’s working to fix.

Which seems very coincidental, and despite Meta’s assurances, I suspect that there may have been some internal shift to move in-line with the updated law, even, possibly, in regards to advising moderators to err a little more on the side of caution with such.

Advertisement

But the official line from Meta is that there’s been no definitive amendment to its policies as yet, and as such, there should be no impact on the sharing of content within the existing guidelines.

For reference, this is the official Facebook policy on what’s not allowed in relation to prescription medications, which Stone refers to in his tweet:

Optional Caption

Retrieved from Meta on June 29, 2022

 

You would suspect that, maybe, at some stage, there could be additional legal requirements around such, in line with the Supreme Court ruling, but right now, there’s been no change, with Meta also presenting a full changelog of policy amendments here.



Source link

See also  The HubSpot Blog's 2022 Social Media Marketing Report: Data from 310 Marketers
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish