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TikTok Adds New Insights to its Creative Center Platform, Including Data on Key Trends and Influencers

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TikTok Adds New Insights to its Creative Center Platform, Including Data on Key Trends and Influencers

Looking to get a better handle on TikTok, and the latest trends and shifts in the app?

This could be a big help – TikTok has added some new insights elements to its evolving Creative Center platform, which provide data on trending songs, hashtags, regional performance stats, key influencers and more.

As you can see in these screenshots, shared by social media expert Matt Navarra, the new insights provide significant research value, enabling marketers to dig deeper into top trends in the app.

For example, tap on the ‘See analytics’ prompt next to any song in this list and you’ll get a chart mapping out the popularity of that track over time, along with demographic insights as to which users are engaging with it, and their related interests.

TikTok Creative Center

(As an aside, you should check out Kate Bush’s other tracks from this period, with a range of unusual stories being told in the lyrics – ‘Cloudbusting’ for example tells the story of a farmer seeking to make rain with a machine of his own invention.)

You can also look up trending hashtags, with the listings displaying popularity by region.

TikTok Creative Center

While you can also get insights into how each trend is performing in different parts of the world, along with top creators aligned with each.

TikTok Creative Center

The ‘Creators’ tab, meanwhile, shows the top influencers in the app by region.

TikTok Creative Center

The advanced insights could be great for guiding your own TikTok content approach, and/or determining key influencers that you may want to work with to help amplify your campaigns. Or maybe, you just want to check in on the latest trends out of general interest, with a heap more info now available for your research needs.

As noted, these are the latest additions to TikTok’s Creative Center research platform, which also includes its handy Ad Library, showing top-performing ads in the app.

TikTok Ad Library

TikTok also launched a new, interactive insights platform last month, which enables you to use a range of filters to discover key data points on your target market/s.

TikTok Insights

In combination, there are now various options to dig into key TikTok trends, and develop a better understanding of what TikTok users are interested in, and engaging with, at any given time.

Definitely worth a look – you can check out TikTok’s Creative Center here.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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