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Reddit Shares New Insights into Tech and Mobile Carrier Discussion in the App [Infographic]

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Reddit Shares New Insights into Tech and Mobile Carrier Discussion in the App [Infographic]

Reddit has shared some new insights into its addressable audience of tech enthusiasts, and how mobile carriers, in particular, can maximize their reach and appeal via Reddit ads.

According to Reddit, there are over 7k subreddits discussing mobile carriers, and 52 million monthly actives engaged in tech-related discussion in the app. Which is more than Reddit’s daily active user total – which interestingly has dropped from 52 million back in 2020 to 50 million, as now listed on the Reddit ads overview page.

Does that mean that Reddit is losing audience? I suspect that might be the case, with many people interested in trends and memes now heading to TikTok instead. But either way, the stats in this new graphic show that tech providers should be paying attention to Reddit as a potential pathway to boost exposure and interest.

Or just to tune in on the latest discussions and comments in the sector.

Check out the full infographic below.

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Twitter Tests New Bitmoji Integration to Display Your Digital Character as Your Twitter Profile Image

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Twitter Tests New Bitmoji Integration to Display Your Digital Character as Your Twitter Profile Image

This is interesting – Twitter is experimenting with a new integration that would enable users to display their Bitmoji character as their Twitter profile image, providing another way to use your digital avatar as a representation of yourself.

As you can see in this image, posted by app researcher Alessandro Paluzzi, Twitter’s testing out a new Bitmoji integration within the profile image upload flow, with an ‘Add Bitmoji’ button to connect your Bitmoji account.

Which, of course, would also link your Twitter profile to Snapchat, which owns Bitmoji. Essentially, this integration would provide a direct link between your Snapchat profile, where you create your Bitmoji character, and Twitter, which may be the first time that the two platforms have partnered on a direct integration of this type.

That’s interesting in terms of competition, given the two platforms operate in a competitive space. But at the same time, Twitter doesn’t have its own native avatar creation tools, as yet, and the integration with Bitmoji likely suggests that it’s not looking to add such, instead leaning on Snap’s character creation tools to enable another means of expression with your Twitter presence.

Snapchat’s been looking to make its Bitmoji characters a bigger part of the in-app experience, even launching a range of branded Bitmoji clothing options to provide more ways for users to express their identity in the app.

Bitmoji fashion example

The expanded view is that users will come to rely on these digital caricatures as another means of expression. And as we move towards the metaverse future, where we’ll all be interacting via digital puppets, maybe that will then endear users enough to their Bitmoji characters to adopt them as their primary digital avatars to be used across these new, immersive spaces.

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Which is why expanding them to Twitter as well makes a lot of sense, in enhancing that connection and affiliation with the depiction.

We asked Twitter about the experiment, and it provided us with this statement:

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We are always exploring new ways for people to express themselves on the platform. We don’t have further details to share at this time.”

So nothing to go on yet, but it is an area that Twitter’s exploring – and in a world where Twitter users are increasingly using random images of monkeys, goblins, and other cartoon characters as their profile images in the app, a Bitmoji integration seems to make a lot of sense.

It could be another stepping stone to the metaverse, and a future where we interact in totally new ways.

We’ll keep you updated on any progress.



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