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TikTok Announces New Partnership with NCSolutions on Improved Brand Lift Measurement

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TikTok’s looking to help marketers better track response to their in-app campaigns via a new partnership with NCSolutions, which will provide new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase.

NCSolutions utilizes machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad exposure. That will help TikTok advertisers better understand how their campaigns are driving actual results.

As explained by TikTok:

“[The process] measures the incremental sales lift of in-person and online purchases after seeing an ad on TikTok. Through partnerships with retailers and machine learning technology, NCS quantifies the effectiveness of advertising campaigns and is used by many of the most trusted brands in the United States.”

The process aims to better answer some of the key questions in relation to digital campaigns, including impact on in-store sales, which elements are driving that impact, and advanced audience analytics.

With the combined data from NCS, TikTok will be able to share more information with advertisers to help them make better assessments of their ad performance.

And thus far, it has been generating results:

“From those who have started measuring their campaigns with NCS, we’ve already seen some incredible results. In fact, 33 out of 36 campaigns measured by NCS drove statistically significant lift, with an average return on ad spend (ROAS) of $2.66. That’s 2.4x the ROAS compared to the median NCS performance benchmark.”

Measuring ad response is always difficult, with exposure in apps like TikTok potentially leading to significant consumer interest – yet if they don’t tap through on the ad in the app, you have no way of knowing what that impact might be.

This new partnership aims to provide more data in this respect. And while no solution is perfect, more insight is always better, and it could be a big help for some TikTok marketers.

TikTok says that ad partners can get in touch with the TikTok account team for more info.

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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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