Native ads more likely to be trusted than social ads in Europe, study finds

Outbrain this month released a new study comparing native vs social. The study found that native ads shown on premium news sites are more likely to be trusted (+44%), clicked…

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Google rolls out a new Attribution feature in Analytics

Google last weeks rolled out a new tab in Analytics called Attribution. Attribution is a free cross-channel, multi-touch attribution solution, and released as a beta feature. In Attribution, advertisers can…

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Google Optimize to return the same custom page for 24 hours

Google Optimize is now automatically displaying a custom page for users that arrive to a website via a Google Ads campaign, Google announced this month. According to Google, the custom…

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Invalid traffic (IVT) rates in TAG Certified channels fall to 1.41% in 2019

From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies, and saw that invalid traffic (IVT) rates in TAG Certified channels fell to…

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Google Ad Manager present in 99% of all ads.txt files

Pixalate this week released the report on App-ads.txt and Ads.txt trends, where it found out that Google Ad Manager is listed in 99% of all ads.txt files. The SSPs following…

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Google to introduce in Chrome a shame badge for slow websites

Google is introducing in Chrome a badge that identifies websites loading slow. Google says the badge is intended to identify when sites are authored in a way that makes them…

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Amazon Advertising is now TAG certified

Amazon Advertising yesterday announced that has earned the Trustworthy Accountability Group (TAG) Certified Against Fraud Seal in the capacities of a Buyer, Direct Seller, and Intermediary. The TAG-ID is 4582cc3fa09ce42f,…

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Cracking the code on podcast advertising for customer acquisition

Krystina Rubino & Lindsay Piper Shaw Contributor Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Lindsay Piper Shaw is an advertising…

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