Apple starts blocking all third-party cookies in Safari

The new versions of Safari in iOS and iPadOS 13.4 and Safari 13.1 on macOS, will block all third-party cookies by defaulft, Apple’s WebKit team this week announced. John Wilander,…

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Google integrates Nielsen mobile digital ad ratings (mDAR) in DV360

Google this month announced the integration of Nielsen mobile digital ad ratings (mDAR) in DV360. According to Google, advertisers in the United States and Australia will soon be able to…

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Google Chrome to kill third-party cookies within 2 years

Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete within 2 years. Privacy…

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IRI integrates Facebook data

IRI today announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. IRI can now leverage Facebook performance metrics to drive marketing measurement. Marketing…

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Bain Capital Private Equity buys 60% of Kantar

WPP this week completed the sale of 60% of Kantar to Bain Capital Private Equity. WPP announced the sale of 60% of Kantar in July, this year. The transaction was…

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Native ads more likely to be trusted than social ads in Europe, study finds

Outbrain this month released a new study comparing native vs social. The study found that native ads shown on premium news sites are more likely to be trusted (+44%), clicked…

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Google rolls out a new Attribution feature in Analytics

Google last weeks rolled out a new tab in Analytics called Attribution. Attribution is a free cross-channel, multi-touch attribution solution, and released as a beta feature. In Attribution, advertisers can…

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Google Optimize to return the same custom page for 24 hours

Google Optimize is now automatically displaying a custom page for users that arrive to a website via a Google Ads campaign, Google announced this month. According to Google, the custom…

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Invalid traffic (IVT) rates in TAG Certified channels fall to 1.41% in 2019

From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies, and saw that invalid traffic (IVT) rates in TAG Certified channels fell to…

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Google Ad Manager present in 99% of all ads.txt files

Pixalate this week released the report on App-ads.txt and Ads.txt trends, where it found out that Google Ad Manager is listed in 99% of all ads.txt files. The SSPs following…

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