Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by...
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the...
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with...
TikTok has expanded its partnership with Integral Ad Science (IAS) to an additional 23 regions, which will provide independent assurance for TikTok marketers in regards to...
As marketing teams look for new ways to optimize performance, amid increasingly restrictive data flows, and other changes to measurement, new forms of tracking are emerging...
TikTok’s looking to help marketers better track response to their in-app campaigns via a new partnership with NCSolutions, which will provide new sales lift measurement based...
Marketing is undergoing a monumental shift as third-party cookies are phased out, and the spicket on mobile data is down to a trickle. For most marketers,...
Every time I use the words “analytics,” “metrics,” or “KPIs” in a discussion about the impact of content, a little voice goes off in my head....
Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap...
With connected TV (CTV) watch time on the rise (aka people watching digital video content on their home TV sets), YouTube’s looking to improve its CTV...
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