Google Chrome to kill third-party cookies within 2 years
Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete within 2 years. Privacy…
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IRI integrates Facebook data
IRI today announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. IRI can now leverage Facebook performance metrics to drive marketing measurement. Marketing…
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Bain Capital Private Equity buys 60% of Kantar
WPP this week completed the sale of 60% of Kantar to Bain Capital Private Equity. WPP announced the sale of 60% of Kantar in July, this year. The transaction was…
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Native ads more likely to be trusted than social ads in Europe, study finds
Outbrain this month released a new study comparing native vs social. The study found that native ads shown on premium news sites are more likely to be trusted (+44%), clicked…
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Google rolls out a new Attribution feature in Analytics
Google last weeks rolled out a new tab in Analytics called Attribution. Attribution is a free cross-channel, multi-touch attribution solution, and released as a beta feature. In Attribution, advertisers can…
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Google Optimize to return the same custom page for 24 hours
Google Optimize is now automatically displaying a custom page for users that arrive to a website via a Google Ads campaign, Google announced this month. According to Google, the custom…
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Invalid traffic (IVT) rates in TAG Certified channels fall to 1.41% in 2019
From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies, and saw that invalid traffic (IVT) rates in TAG Certified channels fell to…
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Google Ad Manager present in 99% of all ads.txt files
Pixalate this week released the report on App-ads.txt and Ads.txt trends, where it found out that Google Ad Manager is listed in 99% of all ads.txt files. The SSPs following…
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Google to introduce in Chrome a shame badge for slow websites
Google is introducing in Chrome a badge that identifies websites loading slow. Google says the badge is intended to identify when sites are authored in a way that makes them…
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Amazon Advertising is now TAG certified
Amazon Advertising yesterday announced that has earned the Trustworthy Accountability Group (TAG) Certified Against Fraud Seal in the capacities of a Buyer, Direct Seller, and Intermediary. The TAG-ID is 4582cc3fa09ce42f,…
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